1. DiscoverHerts
Magazine Pitch

2. Purpose
• To inform people about small musicians in Hertfordshire.
• To promote local music events.
• To educate people on different styles/genres of music.

3. Competition:
-Billard
• American music magazine which is published
weekly.
• Competition as my magazine will be published
monthly
• My magazine will help small artists across
Hertfordshire be able to gain a platform in the
music industry.
• Has a purpose of helping these small artists.

4. Competition:
-Hertfordshire Life
• Similar target audience- both targeted towards
people In Hertfordshire.
• Only has a small section for music whereas mine
will be more in depth.
• My magazine will help small artists across
Hertfordshire be able to gain a platform in the
music industry.
• Has a purpose of helping these small artists.

5. Competition:
-Classical Music
• Only talks about classical music so target
audience will be limited.
• I will talk about multiple genres and educate my
audience on each genre.

6. Content:
• Serif font- looks professional
• Neutral colour scheme
• Each page will have its own design to express the
artists genre
• Sans serif font for text as it’s a modern font and
will appeal to younger audience

7. Distribution and marketing:
• For my online magazine, I plan on having it distributed on my website
which will be easily accessible for my target audience.
• For my print magazine, I plan on having it distributed in news agents and
local shops of Hertfordshire.
• I plan to market it on all social media platforms.

8. Target audience:
• For my magazine I have an age demographic of 15-50.
• I will have a primary audience targeting people aged 15-
26
• I will also have a secondary target audience for people
aged 30-50.
• My magazine will be aimed at all genders and ethnicity
groups, as Hertfordshire is a diverse area.

9. Form and production:
• My magazine is an online and print magazine which will come to around 40 pages
long.
• My magazine will be produced every 2 weeks.
• My magazine will have a monthly subscription on my website for £7.89 each month
or you can buy my magazine individually for £4.49 per issue.
• I am suitable for publishing this magazine in the industry as I offer a lot more content
and information then other magazines and will help the small artists become more
confident and gain a greater platform.

10. Conclusion:
• Meets all the requirements
• This magazine should be a success as I have found a gap in the market where my
magazine will strive.

11. Any Questions?