This document discusses how B2B buyers' expectations have shifted to demand more online capabilities from suppliers similar to B2C experiences. It notes that Google is now the new Yellow Pages, so companies must have an online presence. The document also cites statistics showing that over 70% of B2B buyers prefer suppliers with online ordering and real-time product information. Not meeting these new expectations can negatively impact sales and customer satisfaction. It promotes requesting a demonstration of a platform that can help companies sell faster and more effectively by meeting these changed expectations.