Strategy Leaders Conference by Prof. Bob Kaplan and Jeroen De Flander in Riyadh 2014 - the brochure

1. Walid A. Fitaihi
Chief Executive Officer
International Medical
Center
16-20 November 2014 | Radisson Blu Hotel | Riyadh | KSA
The Leading Event For Strategic Thinking, Planning And
Action To Ensure Competitive Growth For
The Private And Public Sectors
Dr. Robert Kaplan
LIVE and IN PERSON with the ICONIC
inventor of the Balanced Scorecard
and SAVE 28 up August
to $600
BACK BY POPULAR DEMAND!
Jeroen de Flander
International best-selling strategy execution author
Walid Abukhaled
Chief Executive Officer
Northrop Grumman
Corporation
Othman A. Abahussein
Chief Executive Officer
NMC Healthcare
WHAT WILL INSPIRE YOU THIS YEAR?
THE FAMOUS
Khalid A. Abunayyan
President & Chief
Executive Officer
Abunayyan Holding
20+ REGIONAL CEOs,
CSOs AND STRATEGY
PRACTITIONERS
Fred du Plessis
General Manager
Corporate Strategy
SABIC
Eyad Ramlawi
Chief Financial Officer
Al Turki
100% SAUDI-SPECIFIC
BOOK by
CONTENT
FIRST TIME in THE KINGDOM: Shared-Value Theory Co-Founded
by Michael Porter and Jeroen de Flander!
www.strategyleaderssaudi.com
2 INTERNATIONAL
GURUS
30+ HOURS of COMPETITIVE
ADVANTAGE Examples
100s OF INSPIRATIONAL
IDEAS THAT ARE EXECUTABLE
IN THE KINGDOM!
PLUS
STRATEGIC SPONSOR ASSOCIATE SPONSORS ORGANISED BY

2. MAKING YOUR STRATEGY STICK!
Developed exclusively for the Kingdom’s strategy community, Strategy Leaders Saudi Arabia is the ONLY
forum which presents a unique combination of international strategy management thought-leaders
coupled with the Kingdom’s own strategy execution expertise. You will take home the inspiration, advice and
collective experience required to develop and execute successful and agile growth strategies for sustained
business excellence in Saudi.
STRATEGY LEADERS SAUDI AT A GLANCE
16 November 2014 17 November 2014 18 November 2014 19 November 2014 20 November 2014
Personalise your learning journey!
Choose the sessions most relevant to you and create a programme tailored specifically to your
organisation’s needs. See back page for more details.
Dr Kaplan Masterclass
OR
Workshop A
Strategy Leaders
Forum
Workshop B
OR
Workshop C
Workshop D
OR
Workshop E
Workshop F
OR
Workshop G
Leaders, managers and executives from across multiple disciplines
will benefit from attending, including:
Project
Management
Process and
Quality Control
Change and
Transformation
Performance
Management
Balanced
Scorecard
Business
Development
Chairman, President,
CEO, GM, MD
Finance HR and Talent
Management
Strategy Business
Excellence
WHAT’S IN IT FOR YOU?
A UNIQUE AGENDA with global strategy GURUs and LOCAL PRACTITIONERS
BENCHMARK YOUR PROGRESS against peers through real life local case studies
ENGAGE IN INTERACTIVE formats and lunch meetings to help reinforce critical learnings
OVERCOME INERTIA through intensive hands-on workshops full of practical advice
CEMENT IDEAS into applicable strategies for your team and organisation
Position your brand as a strategy formulation and execution leader.
We have exclusive partnership opportunities for leading organisations that can improve strategic capabilities across
public and corporate entities. For more information speak to
Charlie Bark-Jones on +971 (0)4 407 2608 or email sponsorship@informa.com
Register your strategy team! Generous group discounts
are available – contact us today to secure the best price.
a.watts@informa .com +971 (0)4 335 2483
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleaderssaudi.com

3. 08:00 Chairman’s opening remarks
Esteban Gomez, MD EMEA, Palladium
08:05 Dr Robert Kaplan Masterclass – Session 1 – Leading
Change
• Leadership and Strategy Execution: The #1
Priority of CEOs
§§ What is “Leadership”? How does “Leadership”
differ from “Management”?
§§ What great leaders really do: Examples from
recent business history
• Creating the stretch target, the enterprise’s “Big,
Hairy, Audacious Goal (BHAG)”
• Complacency: the #1 enemy of change
• The Strategic Change Agenda: Creating the
roadmap for change
• Gaining employee buy-in to the change agenda
• Barriers to change: Recognizing and overcoming
individual and organizational resistance
10:00 Speed-Networking: Expand your business network
and create a competitive edge
This exclusive opportunity is a quick and effective
way to expand your business network, generate key
contacts and win new deals.
10:30 Dr Robert Kaplan Masterclass – Session 2 – Strategy
Execution Part 1
• The Kaplan-Norton Strategy Execution System
• Stage 1: Select your strategy
§§ Reaffirm mission, values and vision
§§ Strategy Analysis: PESTEL, SWOT and Five
Forces
§§ Develop your 50 word strategy statement:
Vision, Advantage and Scope
• Stage 2: Develop your strategy map and Balanced
Scorecard
§§ Translate your Vision-Advantage-Scope
strategy statement into customer objectives
and measures
§§ Use strategic themes as the foundation for
your strategy map and Balanced Scorecard
§§ Developing strategy maps and Balanced
Scorecard for government entities and NGOs
§§ Selecting good KPIs for your BSC; use an
appropriate mix of objective and subjective
metrics
§§ Put the strategy into action with Strategic
Initiatives
• Assess and rank strategic initiatives
• Select portfolios of strategic initiatives by theme
• StratEx: develop the funding for strategic
initiatives
• Organize the implementation of strategic
initiatives Theme teams and the Project
Management Office:
12:30 Networking lunch and prayer break
13:30 Dr Robert Kaplan Masterclass – Session 3 – Strategy
Execution Part 2
• Stage 3: Aligning organizational units and
employees to the strategy
§§ Corporate-level strategy for conglomerates
and diverse business units
§§ Cascade the corporate strategy map to
business and support units in private and
public sector enterprises; how to create
buy-in from local business units to the
Balanced Scorecard approach and to align local
strategies to corporate strategy
§§ Communicate strategy to employees: 7 times
7 different ways
§§ Link employee incentives to strategic
performance
• Stage 4: Align operational improvements to
strategic priorities
§§ Develop operational dashboards to drive day-to-
day continuous improvement
• Stages 5 and 6: Conduct regular management
meetings to review, guide, and adapt strategy
implementation
• Adapting and implementing strategy under
dynamic and volatile competitive conditions
• Office of Strategy Management: Roles and
Organizational Structure
15.30 Networking and refreshment break
16:00 Empowering teams to deliver exceptional results
through effective technology selection and
implementation
Tor Inge Vasshus, CEO, Corporater, Norway
16:30 How To Make It Stick And Not Sit: Winning strategies
for penetrating beyond executive dashboards and
engaging employees to embed Balanced Scorecard in
your organisation
Don’t shortchange your strategic plan. Often
strategic plans are formulated either organically or
by consultants and treated as an end product that
just ‘sits on the shelf’. This session will highlight some
simple considerations using the BSC planning process
to embed strategy in your organisation.
Dr Fadi Trabzuni, Vice President, Innovation and
Growth Programs, Cristal, KSA
17:00 Focus On The Public Sector: Top tips for customising
the Balanced Scorecard to improve government
performance management in the region
What happens to the financial quadrant when it is not
a priority for an organisation? This session will look at
the challenges that government organisations in the
region face as well as tips to pragmatically modifying
the BSC process to align it with their goals and with
the national vision.
Raja Yousif AlZayani, Chief Strategic Planning &
Quality Officer, Ministry Of Works, Bahrain
17.30 Closing remarks and end of Dr Kaplan’s Masterclass
DR KAPLAN MASTERCLASS & WORKSHOP A – Sunday, 16 November 2014
Dr Kaplan Masterclass – Sunday, 16 November 2014
Keep checking www.strategyleaderssaudi.com for the latest agenda updates
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleaderssaudi.com

4. WORKSHOP A - Sunday, 16 November 2014
Transformation Management: Advanced techniques for embedding and
sustaining the Balanced Scorecard within your organisation
Workshop Overview
Humans are creatures of habit and have a tendency to easily go back to the old routines. After developing BSC and giving it
that initial push towards execution, many strategy professionals find the enthusiasm fading away. This advanced workshop
will provide attendees with critical knowledge of the next steps to be taken to truly embed the BSC in orgnisational culture.
By sharing real world experiences, lessons learned and best practice it will also empower strategy professionals with a
toolkit to successfully transform the organisation to effectively execute your unique strategy.
Key Topics
ŸŸ Key techniques for getting your scorecard on track as well as managing and sustaining it for the long run
ŸŸ Building an advanced approach to strategic foundations development, objectives and strategy map development
ŸŸ Advanced performance measurement tools and prioritising what matters
ŸŸ Assessing practical tools for strategic initiative prioritisation and management
ŸŸ Criteria for developing a transformation plan and selecting key aspects including stakeholder engagement, operational
procedures, skill development, systems, monitoring and mile stones for its delivery
ŸŸ Understanding advanced scorecard alignment and cascading techniques
ŸŸ Practical tools for effectively communicating changes to stakeholders, sustaining buy-in and maintaining the
Dr. Robert Kaplan on Sunday, 16 November 2014
“One of the most valuable speakers on business strategy and leadership today”
Few people have contributed as significantly to the art, and especially the science,
of business strategy as Robert Kaplan. His Balanced Scorecard is the premier tool
for aligning a company’s current actions with its strategic goals. This performance
management system helps business leaders clarify their corporate vision and align
people, business units, and resources with a unified strategy. In his research and
writing, speaking and consulting, Robert develops ways to link cost and performance
management systems to strategy implementation and operational excellence. The
BSC approach is also being successfully applied by governments and nonprofits
throughout the world to improve transparency, governance, and measurable social
outcomes. Robert Kaplan is Baker Foundation Professor at Harvard Business School
and a former Dean of the Graduate School of Industrial Administration, Carnegie-
Mellon University.
Jeroen de Flander on Monday, 17 November 2014
Meet
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleaderssaudi.com
Meet
Jeroen de Flander is a seasoned strategy execution expert, top executive coach,
seminar leader and highly regarded keynote speaker. Jeroen has helped more than
17,500 managers in 22 countries master the necessary execution skills, including
the USA, Brazil, Venezuela, Jordan, Malaysia, Spain, Italy, Russia, Estonia, the
Netherlands, France, the UK, Germany, Egypt, China, Croatia, Korea and Belgium. He
has shared the stage with strategy gurus like Michael Porter and Costas Markides.
His book, Strategy Execution Heroes, reached the Amazon bestseller list in five
countries. Drawing on The Strategy Execution Barometer™, the leading resource
worldwide for practical fact-based Strategy Execution market data, Jeroen de
Flander will share the strategy execution tools and techniques that really work!
momentum
ŸŸ Key tools for enabling strategy professionals to transform orgnisations and steer through significant change
Who Should Attend?
Executives, managers, planners and analysts seeking the best practical ideas for embedding the BSC in their organization
and improving strategy execution.
Led by: Mazen Dauleh, CEO, Vision Strategy Management Consulting

5. STRATEGY LEADERS FORUM – Monday, 17 November 2014
08:00 Registration and morning refreshments
08:10 Chairman’s opening remarks
LEADERS ROUNDTABLE
08:20 Keep It Simple: Winning tips for developing a logical and
SMART strategy to ensure effectiveness whilst creating
value for your organisation
Othman A. Abahussein, Chief Executive Officer, NMC
Healthcare, KSA
Khalid A. Abunayyan, President & Chief Executive Officer,
Abunayyan Holding, KSA
Walid A. Fitaihi, Chief Executive Officer, International
Medical Center, KSA
Walid Abukhaled, Chief Executive Officer, Northrop
Grumman Corporation, KSA
CHIEF STRATEGY OFFICERS ROUNDTABLE
09:00 Make It Agile: Developing and implementing an agile
strategy to create a competitive advantage in Saudi
Arabia’s growth environment
Fred du Plessis, General Manager, Corporate Strategy,
SABIC. KSA
Bassam Alwarith, Chief Strategy Officer, Red Sea
Housing Services, KSA
Rahul Deo Gupta, Corporate Head of Strategy, Planning,
Operational Excellence, Abunayyan Holding, KSA
ROUNDTABLE DISCUSSION
09:35 Aligning Strategy: Ensuring strategic goals are aligned
with the national vision, organisational structure as
well as core business processes such as risk, corporate
governance and operations to protect business interests
Eyad Ramlawi, Chief Financial & Strategy Officer, Al Turki,
KSA
Waleed N. F. Al-Saud, V.P. Business Support, Riyadh
International Catering Corporation, McDonald’s, KSA
Abdullah AlKenany, V.P. Corp Development & Strategic
Planning, Al Faisaliah Group, KSA
Omar M Al-Nazhah, Manager, IMRS Implementation,
TASNEE, KSA
10:10 Morning refreshments and networking break
10:40 Relating PMO To OSM: Integrating organisational
strategic plans with project initiatives and harnessing
project management techniques to drive strategy
CASE STUDY 1
Mr. Othman A. Abahussein, CEO, NMC Healthcare, KSA
Nasir Awan, Head of Strategy & Operational Excellence,
NMC Healthcare, KSA
CASE STUDY 2
Hisham A.Raheem, Senior Analyst, Quality Management
Systems, TASNEE, KSA
11:40 Resistance And Transformation: Leading organisations
through successful cultural and organisational change for
executing strategies in Saudi Arabia
Wijnand Van Till, Vice President for Sales Strategy,
Etisalat, UAE
12:10 The Human Factor: Building strategic capabilities and
embedding a performance culture that will deliver
strategic aspirations
Prof Talal A Al-Malki, Vice President for Quality &
Development, Taif University, KSA
12:35 Networking And Prayer Break
LEARNING AT LUNCH
12:50 Driving Saudization: Implementing a long-term local
talent capacity pipeline to ensure sustainable domestic
capabilities in your organisation
Guru Afternoon with Jeroen de Flander
13:50 When Strategy Meets Change Management: How to lead
change when change is difficult
• Take a closer look at the results of the first strategy
execution benchmark in the Middle East. What are
typical strategy execution bottlenecks in our region
and how can we solve them
• Strategy execution readiness: learn how to evaluate
when your strategy is ready for execution or needs
more work
• Remove strategy graffiti: learn to communicate your
strategy into the head, heart and hands of your people
without losing the core message
• Re-measure: the value of KPIs is overrated - learn
a different approach to measuring success. Find out
how to clean your dashboard and keep only those
indicators that matter
• Raise micro-commitment: learn about the crucial
execution battles and how to win them
• Pygmalion and Golem: uncover these little known
leadership dynamics that make change a lot easier
15.40 Networking And Refreshment Break
16:00 The Future of Strategy: A 2030 outlook
In this session, Jeroen takes you on a journey into the
future of strategy. You will learn what international
strategists are looking into today and how you can apply
these concepts in your job. In this last session of the day,
you will get cutting edge insights that will put you ahead
of the pack.
• Shared Value: a new strategy lever of just a fad.
Learn how the relationship between a company and
society can move beyond ‘let’s say something about
sustainability’ and discover how to build a bridge
between the vision of a proud country and your
company strategy
• A different way to look at decisions: what does a
best-in-class strategy process looks like and how to
build one in 6 months
• Find – Incubate – Execute: a simple strategy
innovation approach to propel ideas from PowerPoint
to success
• The Pyramid Principle: a fantastic strategic thinking
technique strategy consultants don’t like to share
17.45 Closing remarks and end of Strategy Leaders Saudi Arabia
STRATEGY LEADERS FORUM – Monday, 17 November 2014
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleaderssaudi.com

6. POSITION YOUR BRAND AS A LEADER IN STRATEGIC INOVATION AND MANAGEMENT
Sponsoring or exhibiting at Strategy Leaders is a unique opportunity to align your
brand with some of the world’s leading strategy thinkers. The event provides excellent
opportunities to showcase your experience and products in strategy development,
change management, business intelligence, strategy execution and risk management.
Whether you can help corporate or government organisations to develop their
strategy, manage their core business risks or implement the Balanced Scorecard,
Strategy Leaders Saudi Arabia is an essential platform to reaffirm your position with
existing clients and develop brand new sales leads.
Opportunities open to your business include:
§§ Showcasing your expertise by leading a hands-on interactive workshop
§§ Positioning yourself as a thought leader by moderating or participating in a
panel discussion
§§ Demonstrating consulting and facilitation skills by leading an interactive group
§§ Increasing visibility by becoming the exclusive breakfast, lunch or dinner
sponsor
§§ Releasing research or reports to a target audience
§§ Exposing your brand to key decision makers across the region
To discuss these
opportunities or to tailor a package
specific to your needs contact
Charlie Bark-Jones
on +971 (0)4 407 2608 or
sponsorship@informa.com
STRATEGIC SPONSOR Palladium Group is the global leader in helping organisations execute their strategies by making better
decisions. Our expertise in strategy, risk, corporate performance management and business intelligence helps
clients achieve an execution premium. Our services include consulting, conferences, communities, training and
technology. Palladium’s Balanced Scorecard Hall of Fame for Executing Strategy™ recognises more than 120
organisations worldwide that have achieved outstanding execution premiums.
ASSOCIATE SPONSOR
Corporater is a specialised vendor for Balanced Scorecard and Performance Management software solutions
that are flexible, ready-to-run, and that can be easily managed and configured by business users. Founded
in the year 2000, Corporater has over 1000 customers from all key domains with an international presence
in over 29 countries through its offices and strategic partnerships. Corporater recently established its
operations in Dubai to support and grow key partnerships in UAE. Corporater EPM Suite is a Palladium Kaplan-
Norton Balanced Scorecard Certified Software.
Business in Control: Corporater is changing the way people view corporate performance management
software solutions. Our slogan is Business in Control - we deliver solutions that are fully managed and
configured by corporate users. We believe that the focus should be on how you run your organisation - not
on the technology. Strategy-driven Performance Management: By placing strategy at the centre of corporate
performance management, Corporater enables a holistic approach to strategic execution by harmonizing
performance disciplines, such as operations, budgeting, risk management, quality, etc.
ASSOCIATE SPONSOR
The KPI Institute is the global authority on Key Performance Indicators (KPIs) research and education,
providing through its publications and training courses insights on how to measure and learn with KPIs. It
developed the first KPI Management Framework and coordinates several research programs dedicated
to performance management, strategy, Balanced Scorecard and Key Performance Indicators. It operates
smartkpis.com, the result of the research program dedicated to documenting and cataloguing how KPIs are
used in practice, an online portal containing the largest collection of well documented KPI examples, supported
by a community of tens of thousands of members.
ASSOCIATE SPONSOR
The shift key in your keyboard enables regular characters to be capitalized or transformed into something
completely new. Similarly, ShiftIN Partners is a management consulting firm focused on helping clients
develop and execute strategy programs that enable them to achieve the necessary Shift, working from withIN.
With an accumulated experience in consulting of +20 years among our Senior Team, our consultants are
regularly appointed by the Leadership Teams of Ministries, Councils, Government Departments and Private
Holdings in the Middle East, to provide advice on how to overcome challenges related to Strategy, Performance
Management and Change. ShiftIN’s professionals are bound by a shared set of values and a culture of
fellowship, entrepreneurship, trust, and respect—and an unwavering willingness to go above and beyond to
ensure our clients’ success. ShiftIN Partners is headquartered in Abu Dhabi, with offices in Dubai, Riyadh, Doha
and Kuwait.
ASSOCIATE SPONSOR VANGUARDS is a specialized management consulting rm offering deep functional knowledge spanning
strategy formulation and execution, business process management and information technology services.
We assist our clients in charting a roadmap for the future and aligning their operations and resources to
achieve their vision. VANGUARDS leads clients through restructuring and turn-around situations to achieve
breakthrough results. Word of mouth referrals and numerous repeat clients are a testament of our dedication
and success.
Tel: +971 4 335 2437 Email: register-mea@informa.com Web: www.strategyleaderssaudi.com

7. Workshop timings: Registration will commence at 08.00. Workshops will begin promptly at 08.30, with refreshments being served at
appropriate times. The workshops will conclude at 14.30 at which time lunch will be served.
B Metrics, KPIs and Analytics
The use of KPIs at organisational, departmental and
employee level
Workshop Overview
This workshop will cover the full spectrum of Key Performance Indicators
(KPIs) utilization scenarios across organizational levels. Practical exercises
will support the understanding of key concepts as KPI election, balancing,
cascading and alignment. Delegates will learn about the KPI naming
standards that ensure quality assurance for the selection process; practice
KPI selection techniques (Value Flow Analysis, KPI balancing); participate
in a case study on cascading KPIs organisational to departmental and
employee level; and discuss challenges of implementing KPIs at employee
level
Who Should Attend? Experienced strategy and performance management
practitioners and professionals who are evaluating employees based on
performance.
Led by: Mihai Toma, Business Research Analyst, The KPI Institute, Romania
D Business Model Generation
Master the method developed by best seller author
Alex Osterwalder to drive strategic innovation
Workshop Overview
The financial crisis, globalisation, digitisation, access to information and
changing customer behaviours have transformed the way corporates and
Governments need to think about and respond to their customers. New
innovative business models are required to keep meeting the expectations
of the 21st century customer. This practical facilitative workshops will
explain how organisations can use the ‘Business Model Canvas’ to drive
innovative business models and robust strategies. It will enable you to
challenge your existing models and design new strategies that reach
new audiences and customers. The team will also explain how to use the
canvas to innovate and start developing new business models for the
future.
Who Should Attend? Senior leadership, functional managers and heads of
business, business developers and solutions/product designers, strategy,
business planning and performance heads and innovation managers.
Led by: Carlos Guevara, Partner, ShiftIN Partners, UAE
Roberto Wyskowski, Partner, ShiftIN Partners, UAE
C Utilising Project Management
Implementing practical project management
concepts, including project portfolio management, to
improving strategy execution in your organisation
Workshop Overview
This workshop focuses on how organisations can significantly increase
the achievement of their strategic objectives by implement key project
management concepts for identify, align, score, prioritise and select
project initiatives. The OSM can learn a lot from project management
tools and techniques to ensure that strategic initiatives are chosen in
alignment with the overall strategy and are followed through till they deliver
value to the organisation. Through a mixture of examples and interactive
exercises, attendees will learn how to execute their strategic initiatives by
implementing the key project management concepts in your organisations
today.
Who should attend? Executives, strategists, managers, planners and
analysts from commercial, public, and non-profit organisations .
Led by: Antonio Nieto-Rodriguez, Head Transversal Portfolio Management,
BNP Paribas Fortis, Belguim
E Monitor, Review And Refresh
Designing and executing a monitoring plan for
strategy for long term business success
Workshop Overview
Developing an effective strategic plan is only half the battle. Getting it
implemented is generally the tougher half. The workshop focuses on how
organisations can monitor their strategy implementation, understand
tools to review and refresh it as well. Through examples and interactive
exercises, attendees will learn how to create an early warning system for
their strategy and then how to back-track, tweak or change tactics or
strategy to ensure fulfillment of goals. Delegates will learn how to identify
key internal and external variables as well as how to develop measures
and early warning systems for these variables. They will focus on
evaluating the softer aspects of the strategy review process and the role
of leadership, as well as understanding how to best use technology and
other enablers. It will also focus on the cost benefit analysis by considering
accuracy, cost and relevance of obtaining needed measures.
Who should attend? Executives, strategists, managers, planners and
analysts from commercial, public, and nonprofit organisations.
Workshop Leader to be announced.
G Balanced Scorecard Essentials
Concept, development and deployment of the
Balanced Scorecard
Workshop Overview
This workshop will provide a starting base knowledge of the Balanced
Scorecard concept, potential benefi­ts
and key development steps of
the Balanced Scorecard, delivered via a combination of content delivery
and group exercises to enhance learning and take-away’ output. The ­rst
session will guide you through the concept and rationale of the BSC, its
context, key aspects, various applications, the cascade process to align
employees to the overall organisation, as well as the bene­ts
and common
problems to be avoided. The second session will look at the development
process including planning and output design. It will also examine how
to align existing strategic and operational plans with budget, as well as
speci­fic
methodologies including the Balanced Scorecard Institute 9 steps.
Session three will look at how to use the BSC model to its best effect,
including ‘ownership’, management leadership, Rules of Engagement and
dynamic scorecard development.
Who should attend? Leaders and senior managers; Functional heads;
Strategy and Balanced Scorecard practitioners.
Led by: Eddy Abou Chakra, Managing Director,
Vanguards Consulting, UAE/Lebanon
F Strategic Risk Management
Managing with “one eye on performance and one eye
on risk”
Workshop Overview
Organisations in today’s continuously turbulent times, be they commercial
or not-for profit, are beset by a broad range of risks that, if they should
materialize, would derail even the best laid out strategy execution plans.
21st century organisations must manage “with one eye on performance
and one eye on risk,” with the goal of 20-20 vision regarding how to
build sustainable value for shareholders and stakeholders. Strategic Risk
Management introduces a framework for integrating strategy and risk
management that helps organisation better plan, manage and monitor
their strategy execution efforts. Building on the time-proven BSC approach
this half-day workshop explains how to gain greater benefits from their
scorecard programs by including the critical strategic risk dimension.
Who should attend? Executives, strategists, managers, planners and
analysts from commercial, public, and non-profit organisations who want
to learn practical techniques for strategy execution.
Led by: James Creelman, Manager, Knowledge & Research Center,
Palladium Group, UAE
Visit www.strategyleaderssaudi.com/workshops to see the full workshop outlines,
meet your expert workshop leaders and decide the best topic to meet your learning needs.
WORKSHOPS B & C
Tuesday, 18 November
WORKSHOPS D & E
Wednesday, 19 November
WORKSHOPS F & G
Thursday, 18 November

8. 16-20 November 2014 | Radisson Blu Hotel | Riyadh | KSA
GROUP DISCOUNTS
AVAILABLE
E-MAIL: a.watts@informa.com
ND
Please þ the session/s you wish to attend:
16 November 2014 17 November 2014 18 November 2014 19 November 2014 20 November 2014
 Dr Kaplan
Masterclass
or
 Workshop A
 Strategy
Leaders Forum
 Workshop B
or
 Workshop C
 Workshop D
or
 Workshop E
 Workshop F
or
 Workshop G
DELEGATE DETAILS
First Name: Surname:
Job Title:
Company:
Address:
Postal Code: Country: City:
Tel: Mobile: Fax:
Email:
PAYMENTS
A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must
be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.
CANCELATION
If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more
than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations
cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.
All registrations are subject to acceptance by Informa which will be confirmed to you in writing.
Due to unforeseen circumstances, the programme may change and Informa reserves the right to alter the
venue and/or speakers or topics.
CAL: +971 4 335 2483
Conference fees include documentation,
luncheon and refreshments. Delegates who
attend all sessions will receive an Electronic
Certificate of Attendance.
All registrations are subject to our terms
and conditions which are available
at www.iirme.com/terms. Please
read them as they include important
information. By submitting your
registration you agree to be bound by
the terms and conditions in full.
EVENT VENUE:
Radisson Blu Hotel, Riyadh, KSA
Tel: +966 1 479 1234
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Tel: +971 4 407 2693 Fax: +971 4 407 2517
Email: hospitality@informa.com
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