I would like to share my reflection on IoE.

1. Jerome Petit
2017
WHY B2B SHOULD EMBRACE IOE
The purpose of this document is to explain how Internet of Everything (IoE)
extends the values of IoT & IIoT.
IoE brings Human at the heart of the IoT model. Such change is a real shift in
the IoT paradigm and it opens a new vision for our ecosystem and global
sustainability challenges.

2. 2017
1
WHY B2B SHOULD EMBRACE IOE; LET’S RECAP:
ARPANET - 1969.
• From a security threat to protect humans…
The feared event hasn’t occurred but has opened an unpredicted age…
• Scientific community adopts Web few years later to share their
information.
The Information Superhighway - 1992
• Al Gore – Bill Clinton (USA). => Business enabler.
Transparent Ready – Schneider Electric – 1996
• The industry field bus – TCP/IP.
Connected devices took-over world’s population - 2003.
EcoStruxure – Schneider Electric – 2004
• The information framework for Innovation & Energy Efficiency.
The United Nations acted in 2011 that:
• Internet access is a Fundamental Human Right.
The Internet of Things & IIoT
• The internet of the Objects, Big Data & Cloud Computing.
• Descriptive and predictive analytics.
• The security as a pillar.
The Internet of Everything (CISCO™)
• Connect: People, Data, Process & Things.
o Human at the heart of the model.
o Prescriptive analytics for better decision making.
o Secured & anonymized data.
From a security threat to a sustainable opportunity.

3. 2017
2
IOE MODEL & CHALLENGES
The Internet of Everything (IoE) is the extension of IoT/IIoT model including human back at the heart of the model.
This consideration is a real shift in the IoT paradigm and it enables new opportunities with a new mindset.
With IoE, the object’s container becomes EARTH.
Considering human within overall object model will
enable analytics to provide accurate information to
predict population usages & habits.
This will provide valuable information to consider
civilization impact on Earth.
This digitization enables Things (Objects’ properties)
understanding:
• Objects introspection:
o Knowing objects attributes enable context
understanding.
o Human’s habits should help to forecast usages.
o Usage forecast enable decision making for
efficient production, delivery & sustainability.
Organization & Governments, from process and people data’s, will nimbly react in real time to deliver, on a
sustainable & efficient manner, population’s needs. This is the big bang!
So far; 99% of devices are unconnected.
With this collection of things, processes inform on customer usage,
those data enable to forecast habits.
This forecasting will drive decision making and business but also
earth care & overall civilization longevity.
Embracing IoE brings circle values. Which means for:
• Customer: be recognized.
• Supply: be agile.
• Finance: be predictive.
• Offer: innovate.
• Authority: real time regulation for sustainability.
By 2020, forecast consensus is 50 billion of connected things and
85% of population with wireless connection coverage.
AS A NUTSHELL: CONNECT PEOPLE, DATA, PROCESS & THINGS MEANS:
EARTH CONTAINS HUMANS & DEVICES; IOE ENABLE TO PROCESS THIS COLLECTION OF THINGS
SO FAR 99% OF CONNECTED MARKET MUST BE INVENTED.
BY DIGITIZING WE OPEN THE DOOR OF THIS MARKET
BY DOING SO, PEOPLE & PROCESSS ADDRESS EFFECTIVELY EARTH SUSTAINABILITY
ECO RESPONSIBILITY START FROM PEOPLE TILL GOUVERNANCE.

4. 2017
3
INTERNET THE PLACE FOR AWARENESS
Internet is the “place” where people go to find and share information. From a B2B perspective those data are
an opportunity to enable business by learning from customers’ habits.
Organizations tend to IIoT/I4.0 to address their productivity challenges. IoE enables to consider consumers’
needs for optimizing production needs & supply chain.
From business point of view, the IoE supports more relevant offers by using real-time data gathered from
customers. From a production point of view, Machine to Machine enhance the efficiency of production assets
& logistics while reducing the energy footprint.
People have adopted internet in their daily life. The graph here after presents internet consumers’ habits to
make purchase research & decision. The internet usage in purchasing should grow, assuming six billion
humans are going to be connected by 2020.
Source: Google Consumer Barometer 2014/2015
Organizations adapt the way they advertise and sell products to customers. Technology is changing people
individual behaviors, such as how they learn about products, how they compare competitors and even their
purchasing patterns.
For example, (a) ŠKODA Switzerland optimized the targeting and the relevance of its campaign, with the
objective to:
• Create audience segments to optimize online ad targeting
• Use DoubleClick Media ads to enhance the consumer experience with dynamic & accurate ads.
• Effectively manage data to streamline targeted audience.
From ŠKODA web site and car customization tool, they use Google DoubleClick suite solutions data analysis
to study, define and improve Campaign KPIs
They have increased by 53% the visit conversion rate from an old-style campaign & divided the cost per nine.
Web audience data helps sales to accurately target the customer needs when he visits the shop.
From real time campaign KPI they could adjust sales messages during the six-month campaign.

5. 2017
4
MAXIMIZING IOE VALUES
Organizations joining the IoE economy will maximize implementation by considering:
Investing in a high-quality technology infrastructure and tools
- A secure and reliable network infrastructure is required to support the IoE. With amount of data to be
analyzed, network infrastructure and on premise edge control or fog computing are key to optimize
investments.
Adopting and following inclusive practices
- An inclusive environment is one in which the employees of that environment feel as though they are
part of the change. It is an open atmosphere where individuals feel that they are included.
Developing effective information-management practices
- Management must be able to embrace and promote change. Information sharing and management
must be supported, and data extracting techniques must be developed so that the right information is
provided at the right time, to the right people and things.
In term of asset & collaboration, this means:
Improved collaboration within organizations is an area that will benefit most from the IoE.
Collaboration will facilitate innovative new offerings. Collaboration will make organizations more aware
of customer needs and opportunities.
Customers will be able to solve problems and get advice when and where it is most convenient
for them. Organizations will have new sources of information.
Decision making is a result of collection of data processed from a variety of information’s computation.
Processes Facilitate Interactions:
Machine-to-Machine (M2M) connections occur when data is transferred from one machine or “thing”
to another over a network.
Machine-to-Person (M2P) connections occur when information is transferred between a machine and
a person. These M2P connections facilitate the movement, manipulation, and reporting of data from
machines to help people make informed judgments.
People-to-People (P2P) connections occur when information is transferred from one person to
another. Increasingly, P2P connections happen through video, mobile devices, and social networks.
These P2P connections are often called Collaboration.
Organizations can achieve a significant competitive advantage by adapting their business processes using IoE
technologies.

6. 2017
5
TIMELY AND RELEVANT INFORMATION
The billions of M2M, M2P, and P2P connections make possible the “everything” in the IoE. The process element
leverages the connections between data, things, and people to deliver the right information, to the right thing
or person, at the right time. It is these billions of connections that add value.
The four elements of the IoE are People, Process, Data, and Things.
People
Connected people make behavioral transformations based on their access to information.
Simultaneously, their changed behavior affects the information that is generated. This is known as a
feedback loop. Organizations use data generated by connected people to refine and target their
marketing strategies.
Process
Processes occur between people, things, and data. Today, the IoE brings them all together by
combining M2M, M2P, and P2P connections. Process could be categorized as follow:
Descriptive - Uses historical data to create reports designed to facilitate understanding
Predictive - Uses data mining and modeling techniques to determine what could happen next
Prescriptive - Uses simulation, business rules, and machine learning to recommend a course
of action and what the outcome of that action might be.
Data
Big Data refers to the vast amount of data generated every hour by billions of connected devices. Big
Data requires new products and techniques to manage, store, and analyze it. Part of the solution to
the problem of Big Data is virtualization and Cloud computing.
Big Data refers to the way in which organizations collect and analyze vast stores of data for insights
that can help identify trends, predict behavior, and empower decision makers.
Things
For the IoE to function, all the devices that are part of the intended IoE solution must be connected so
that they can communicate. There are two ways in which devices can be connected; either wired or
wirelessly. Devices that are not traditionally connected to the network require connected sensors,
RFIDs, and controllers.
The IoE is a transformation and differentiation way for an organization bringing high added values for his
customers.

7. 2017
6
IOE AS A BUSINESS ENABLER
IoE / IoT investment from organization secure their sustainability. From an organization stand point data
analytics will serve several aspects:
• Innovation
Data analytics enable better understanding of customer usage & choice criteria. Product development
will rely on more accurate requirements that will bring higher values to the end customer.
Information is accepted by all project stakeholders and become a Fact as it’s straight from customer.
• Employee productivity
As a shortcut, it brings more productivity and scalability. The P2P has plenty of added values, I would
like to underline few there:
o Marketing & R&D will conduct offer creation projects with more accurate business need
understanding.
o Production and logistic organization will better understand asset usage based on M2M
processes & analytics, no more bottlenecks in production & supply chain
o Customer care will better interact by knowing the person they are talking with.
o Financial investment is agile with an “accurate & on time” forecast.
• Supply & Asset
Asset & Supply, in industry, are great energy consumers. Forecasting customer usage will help to
adapt all utilities to produce on time for the exact need. This is a real driver for earth care & energy
efficiency.
• Customer experience
Customer knowledge and habits awareness helps to better serve needs and this enable company to
provide products with higher value.
IoE reinforce customer relationship.
The IoE is revolutionary in the field of customer relations. The connection of the objects can allow actors,
upstream in the value chain or from other sectors, to capture the customer relationship. The IoE will indeed
allow a substantial increase in the frequency, intensity and above all the relevance of the relationship with
customers and consumers.
Considering human in this model brings higher added value. As an example, SomfyTM YouTube Campaign
Boosts 285% of his targeted audience (b).
Goals
• Develop awareness of home motorized swing shutters
• Position Somfy as the referent of the category
The approach
• Broadcast publicities on YouTube & Measuring the incremental impact of the campaign.
• Create Somfy lab community to get direct feedbacks on product & customers’ needs/expectations.
The results
• + 285% advertising memorization & + 612.4% purchase consideration among 45-54-year-old
• + 47.2% of requests on the Somfy brand and + 29.8% on products
My Somfy Lab community allows recurrent feedback from offer evolutions over time.

8. 2017
7
ORGANIZATIONS & IIOT’S ADOPTION
The things are going to interfere in our daily life, at home, in the city, at work and everywhere. The human life
is going to move from “un-virtual” to digitized. The Human Experience and things are there to bring values to
life experience.
By 2020, BCG predicts, 50% of IoT spending will be driven by discrete manufacturing, transportation, logistics,
and utilities. BCG predicts that IoT will have the most transformative effect on industries that aren’t technology-
based today. The most critical success factor for these use cases depend on how much secure, scalable and
reliable the end-to-end the integration solution is.
For BCG, 40% of today’s IoT customers
prefer to use traditional and well-
established software companies for
their IoT solutions. This represents a
challenge for major industrial companies
whose future depends on their ability to
transition into IoT providers.
EcoStruxure from Schneider Electric is an
end-to-end IoT industrial framework
designed to digitize customers’ process
asset.
EcoStruxure is the solution for organizations who are using real-time integration to connect legacy ERP, on
premise systems to cloud apps and platforms, enable faster operational performance thus with seamless
integration.
EcoStruxure provides an open information framework which provides seamless integration with current
organization information system while it opens connection to the IoT/IIoT services such as analytics & cloud
computing.
EcoStruxure embed energy consumption analytics to provide high
level KPI presenting overall asset production efficiency.
New Zealand’s Dairy plant for infant formula production - Yashili plant
at Pokeno – uses EcoStruxure process control technology to optimize
the manufacturing of six different products with an annual capacity of
around 52,000 tones.
Technology supplied includes the components for harmonics
mitigation, medium-voltage switchgear, the MCC and its switchgear,
distribution boards, Wonderware SCADA system, ePACs, HMIs and
different-sized Smart VSDs for motor control.
The manufacturing process involves reconstituting powder back into milk, mixing it with ingredients such as
whey, lactose, oils, vitamins and minerals to make the infant formula products – and then re-drying these in the
plant’s 8.5 tones-an-hour dryer.
To cope with the additional level of complexity, the plant uses eight of EcoStruxure Modicon M580 Controllers.
Powerful and native Ethernet Controllers allow the plant to switch between different products easily and quickly.
The recipes for the various infant formulas are downloaded directly from an ERP system (Microsoft’s Dynamics
NAV).
Kerry Morrison, the plant’s Services Manager says: “Having an ERP communicating directly with our controllers
helps to minimize any possibility of the human error factor when the different ingredients are mixed.”

9. 2017
8
DIGITIZATION MEANS STRUCTURED DATA
The digitization is meaningful only if the gathered information can be processed & analyzed. This means
valuable & structured data composition to serve the understanding of the organization’s focus.
What does IoE-ready mean? IoE-ready is characterized by three critical attributes:
Hyper-Awareness - Data from a broad range of sources can be captured in real time… This was the last
decade expectation from project End User Requirement Specification (URS).
Ability to Predict - New types of data analysis tools allow an organization to forecast future trends and
behaviors. This is a requirement from new & innovative URS around production asset & devices.
Agility (Prescriptive) - Increasingly accurate predictions allow organizations to be more responsive and
flexible to emerging marketplace trends and threats. This is where having consumers at the heart of the
model makes the difference because the organization reacts in real time to the customer feedbacks.
Combining these three attributes allows organizations to better create, communicate, and deliver their offerings.
From B2B perspective, standards leverage this
approach. The ISA S95 enable better delivery
and adaptation to supply chain, where ISA S88
is helping on asset description. The Naming
convention such as ISA 5.1 provides information
on the location and the function of controllers’
devices & smart sensors.
As described previously EcoStruxure for Plant
provides a consistent information model that
enables efficient process management by
operators or by machines at all stages of asset
life cycle.
Each device or process component presents structured & consistent data related to product quality, traceability,
asset efficiency measured over energy consumption. Any deviation in the energy consumption indicates a
deviation in the product quality or the asset efficiency.
Let’s take example of large farms. A fundamental underlying framework & information model needs to be in
place so that all architecture layers work together ensuring:
Empowered operators– the use of mobile devices, cloud connectivity and data analytics providing
operators real time information for better decision making where needed or done fully automatic.
Optimized assets– such as smart sensors continuing the flow of information and allowing for data to be
easily gathered from the field
Smart control– enabling tight integration between operational and informational technology ensuring
better decision making for the wider enterprise Edge control, Edge computing.
Cybersecurity – more connectivity demands for more care with a proper OT Cybersecurity solution in
addition to the usually available IT security
One such farm, the Blackhills farm situated in Napier, New Zealand, has managed a 50% reduction in cost in
just over a year as a result of lower energy and water consumption.
Per Craig Blackburn, owner of Blackhills Farm, “Every day I adjust my pivots and pumps for a variety of reasons
– shifts in the wind, rain levels, crop requirements or local regulations. Now I can monitor and control my
irrigation system easily from my mobile phone, saving me hours of time not spent driving around the farm. With
information at my fingertips, my farm is more productive, water and energy costs are lower and crop yields
higher. I’d struggle now to live without it.”
There is a common thread across all the EcoStruxure platform's technology, it turns data into motion for action.

10. 2017
9
M2M DRIVES ENERGY EFFICIENCY
From M2M perspectives, object model and machine attributes should drive asset & energy efficiency while it
captures operation usages to drives change management.
In automation control systems, M2P regular
interactions are mostly done with Operation &
maintenances teams
With EcoStruxure, M2M & M2P, natively
address energy efficiency with objects
attributes to manage energy as any other raw
material part of product’s production.
Some valuable pilots show that bringing
operation back at the earth of asset usage
brings valuable information on its efficiency.
For example, on a glass furnace, descriptive
analytics shows that some burning regulation’s
parameters were not changed by operators
per the selected one.
Operators found generics parameters that were matching with all produced
glass recipes. The draw back was an extensive energy consumption for most
of them. From EcoStruxure M2M object models & attributes it has been easy to
sort out such “mismatch” and lead change management to drive the best asset
efficiency.
Adding energy data to ensure efficient operation of the control system is not
about slowing production. Energy measurement provides insight on how
efficiently the plant systems are operating
Doing so allows more production by avoiding downtime and lowers cost through reduction of inefficient
operational periods.
To ensure there is no loss of production, “efficient control” is added
as a child control loop to the existing effective control. The efficient
control works by monitoring the effort which is being applied to the
process for a given task and comparing this to previous
expectations. The output of the controller is focused on the
selection of more efficient paths or engaging the operator to resolve
process inefficiencies as they occur.
Energy analysis at the M2M system level removes the load on
operators of monitoring energy values directly and it provides to
analytics data to constantly monitored process and production
efficiency.
EcoStruxure for Plant provides consistent object model materialized by process and devices objects libraries
with consistent information models, at edge control, to present process behavior to upper levels in terms of
energy consumption and efficiency but also sequence management and related alarms and interlocks data to
report overall asset production efficiency.

11. 2017
10
IOE SERVES SUSTAINABILITY
IoE serve human life & sustainability on many aspects. From the Authority perspective, it supports population
wellbeing while reducing city & building carbon footprint.
In 2011, the city council in Barcelona launched the “Barcelona as a
People City” project. This project uses technical innovations to foster
economic growth and the welfare of its citizens.
Around 40% of traffic downtown is caused by car looking for a car
park. Barcelona has made extensive use of sensors to help monitor
and manage traffic. City planners recently announced their plan to
remodel the flow, which, they say, will be reduced by 21%. The city is
doing more than using smart-city technology to reduce traffic. It has
installed smart parking technology as well as smart streetlights, and
sensors for monitoring air quality and noise.
Barcelona has also been a trailblazer regarding how it has addressed drought. It has developed a smart city
sensors system for irrigation. Sensors in the ground analyze rain alongside the predicted level of rain
forecasted to occur and will modify the city’s sprinklers accordingly to help conserve water.
“Barcelona's strength is in its sustainable energy, smart grid pilot projects, smart meters, and its
comprehensive plan for reducing carbon emissions,” Barcelona Consul says.
IoE is a source of productivity and operational efficiency gains for businesses.
In the industrial world, the IoE allows the emergence a universe of systems.
Cyber-physical connected objects make them interact without human
intervention. One Objective, for example, is the production optimization. With
the help of a new generation of software and controllers it opens new ways of
optimization. The production time of a product might decrease by 40% where
energy consumption is reduced by 30%.
In logistics, the IoE is an instrument to optimize storage and transport too.
Amazon, whose business depends on an efficient supply chain uses more than 15,000 intelligent things to make
the picking faster and more efficient. Amazon estimates thus savings from 20% to 40% for a value of $ 500 million
to $ 900 million.
In logistics, IoE creates new fleet management solutions. The Masternaut, for example,
allows its customers to have a real-time visibility of their Fleet (position, productivity,
vehicle use, geo-location, compartment temperature) and of the goods transported.
These solutions help Masternaut customers to Optimize their costs and reduce the fuel
bill by 25%.
GoodGuide Apps
From consumers’ perspective IoE is a driver for Eco responsible attitude.
Whether it's for his health, for the planet, or for the animal cause there's always a good
reason to pay more attention to what you buy.
Eco responsible applications provides score from the product barcode criteria such as
health, environment, social impact and budget.
There are other apps proposing seasonal fruits & vegetable, fish….
The data as such represent little value, but by Connecting People, data, process & things it helps to:
• Improve efficiency, sustainability and reduce costs
• Raise the level of service & develop new services
• Strengthen customer relations
The evolution of the industry towards services has already begun. With IoE, the phenomenon is accelerating
in a radical way.

12. 2017
11
THE CIRCLE STORY
In Newcastle; the Martyn family loves Minou; The cat who likes milk.
Every morning, Nina, the family daughter, fills Minou milk’s cup with love.
Nina gets the milk from his connected fridge. Smart Fridge provides family’s fresh
food stock & next shopping list from household Things.
Newcastle consumption is processed, securely & anonymously, by analytics.
From Newcastle’s shopping lists, cloud analytics ramp up supply chain/forecast.
Authority & consumer’s association encourage short circuits for distribution.
In the farm, Marguerite is one of the cow that delivers milk of the local dairy plant.
Based on consumer’s orders, processed data delivers accurate forecast for Newcastle’s
citizen’s consumption.
The dairy plant adapts fresh milk production & delivery based on M2M processes data.
From Newcastle consumption forecast, manufacturers & retailers adapts their
order to the short-term needs. From Marguerite & the dairy plant this means:
Operation:
Newcastle milk production has been launched. Fresh milk produced by the farm
is split among the needs of fresh milk, cheese and yogurts. While extra
production is enriched & dried for exportation.
Control:
On premise control enables fast & efficient process management that allow
flexible operation management while it minimizes energy consumption.
Delivery:
Execution planning adapt in real time delivery destination with the right efficiency
scenario to insure lowest production foot print based on regulation and laws.
Nina, after school, is picked up by his parents. They go to the supermarket with their autonomous electrical car.
On the supermarket carpark, the battery is charged from supermarket solar panels.
On his tablet, the fridge underline milk needs for Minou & herself.
The application recommends to select the local produced milk which have the best environmental score. Retails
marketing campaigns send survey to Nina to get his feedbacks on product ordered.
Retails Information gathered, from customer’s feedback, are anonymously analyzed and shared with contractors
and authority.
Data proceed from people and things helps shops to stock accurate quantity of products based on sales forecast
which avoids wastes.
Population habits help the authorities to legislate & limit the impact of the population on the environment and to
increase the citizen well-being.
THE IOE LEVERAGE EFFICIENCY FOR PRODUCTION AND DISTRIBUTION ACTORS TO SERVE
OVERALL SUSTAINABILITY CHALLENGES FOR THE PLEASURE OF
MINOU, THE CAT WHO LIKES THE MILK,
AND NINA, THE GIRL WHO LIKES THE CAT…

13. 2017
12
References :
https://www.consumerbarometer.com/en/
(a):https://www.thinkwithgoogle.com/intl/fr-fr/case-study/grace-au-programmatique-skoda-optimise-le-ciblage-
et-la-pertinence-de-ses-creations/
(b):https://www.thinkwithgoogle.com/intl/fr-fr/case-study/la-campagne-youtube-somfy-booste-de-285-la-
memorisation-sur-cible/
Internet Of Things Market To Reach $267B By 2020
https://www.forbes.com/sites/louiscolumbus/2017/01/29/internet-of-things-market-to-reach-267b-by-2020/
https://www.forbes.com/sites/louiscolumbus/2016/11/27/roundup-of-internet-of-things-forecasts-and-market-estimates-
2016/#4856ba4292d5
https://www.forbes.com/sites/louiscolumbus/2015/12/27/roundup-of-internet-of-things-forecasts-and-market-estimates-
2015/#7f23a1184b93
https://start.lesechos.fr/entreprendre/actu-startup/cop-21-le-top-10-des-applis-eco-responsables-3191.php
Schneider Electric
http://download.schneider-
electric.com/files?p_enDocType=Customer+success+story&p_File_Id=1530573030&p_File_Name=Yashilli_updated.pdf
&p_Reference=Yashili%2BDairy%2BFactory
https://blog.schneider-electric.com/machine-and-process-management/2017/09/19/iiot-enabling-architecture-improves-
energy-efficiency-50/
CISCO :
L'internet of Everything, un potentiel de 14,4 trillions de dollars
Des connexions pertinentes et intelligentes pour optimiser l'innovation, la productivité, l'efficacité et l'expérience client
CISCO IoT Training :
I wrote this document following the online CISCO IoT training to appropriate the IoT / IoE concepts and put
them in perspective with my knowledge of the industrial world and his challenges.