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Six revealing takeaways from the 2016 video marketing report

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The top 6 key takeaway from the latest Video Marketing Report for business owners, entrepreneurs and marketers.

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Six revealing takeaways from the 2016 video marketing report

  1. 1. Six revealing Takeaways from the 2016 Video Marketing Report Wyzowl has done an incredibly well. It has done what a lot of industry leaders have failed to do; a state of video marketing survey. The research, conducted in 2015, had respondents from both marketing professionals and online consumers. Though the results are intriguing, it presents nothing new video marketing had anticipated coming into 2016. Here are the top 6 key take away from the Report for business owners, entrepreneurs and marketers. Video as a Marketing Tool The survey says 61 percent of businesses interviewed said they are currently using video as a marketing tool. ((Give a brief background on the available marketing mix)) It’s not difficult to see why of all the marketing tools available; business owners would choose this medium. You want customers to purchase your product? (Yeah that is obvious). In fact, you want them to come for more. You want them to become loyal customers; leading to a repeat purchase. You want them to tell the good news about how effective your product or service is to their friends and families. So for the 61 percent of those who were polled to conducting business using videos as a marketing tool, I say thumbs up and the way to go!
  2. 2. If you’re not using videos in your marketing mix, then just say abracadabra! And let the magic of video happen to your business. Take Away 1 88 percent of businesses say is an important is an important part of their marketing strategy. 76% believe that it provides a good ROI. Now hear this; 93 percent of those using videos say it has increased customers understanding of their product or service. VIDEO ON YOUR HOMEPAGE IS A MUST! The verdict of the report is that Home Page explainer videos were under-utilized; only 45 percent of businesses had explainer videos on their home page. But out of this number, 83 percent have had success with those homepage videos and considers them very effective. This confirms the long-held view that the true potential of video marketing is yet to be fully realized. Takeaway 2 Let’s face the facts and be realistic here; your marketing strategy doesn’t have to focus solely on videos to be successful, that is unsustainable. However, a video on your website and website you have spent your hard earned dollars to build is unpardonable.
  3. 3. An amazing 80 percent of internet users spend more time on a site with video. And those visitors who are in love with videos stay on websites an average of 2 minutes longer than those who do not. Move to last (6) FUTURE OF VIDEO MARKETING According to the report, 85 percent of businesses say they will likely start using videos soon. Those that are already in the game are ready literally to muddy themselves further. Why not? You might ask why and I say why not? *Video ranks well for SEO. Ranks well better on Google and its brother YouTube. How about its organic reach on Facebook? Takeaway 3: - More facts, please. So if 2015 was dubbed ‘the year of video marketing’, how should we label 2016? Let me know what you came up with in the comments section below. VIDEO AS A CONVERSION TOOL See 4 reasons online business… One may ask, what is so engaging about video content? And I would answer simply; videos make the most of our brain’s craving for visual stimulation.
  4. 4. And the good thing here is that it forces the viewer to take specific action immediately. So I was happy Wyzowl’s research also touched on how consumers actually interacted with video content. The key here is how they gauged how consumers felt after watching a video either to help them learn, understand or reach a purchasing decision. Takeaway 4 Where both text and video are available on the same webpage, a sizeable 69 percent of your customers would prefer to watch a video about your product or service. This point is even more profound when the survey reported that an overwhelming 98 percent of respondents watched an explainer video to learn more about a product or service. Video remains a persuasive conversion and learning tool among your consumers. Stop being boring, get off your high horse and start doing what would set you apart from the competition. VIDEO AS A SOCIAL MEDIA MARKETING TOOL I’m a key witness to how many businesses spend their hard earned cash on video creation so much so that they forget about video promotion. It’s simple; the best way to get more social sharing and views on a business video is to promote it. I have heard on countless occasions how a business seeking to take advantage of ….
  5. 5. How can I see your video if I don’t know it exists, not to even talk about sharing it? And talking about sharing…70 percent of users say they have shared a brand’s video with a friend or on their social media channels. 76 percent of users say they would share a branded video with their friends if it was entertaining. Moreover, 69 percent would share a branded video if it contained information that might be of interest to their friends. Take away 5 Apart from making sure you have a branded video on your home page, make videos for your social media channels…because a staggering 97 percent of consumers would happily share it with their friends and social networks. VIDEO AS A SUPPORT TOOL Most customers are opposed to calling your customer service team for any support services. They would instead prefer to watch a video that explains how to solve the problem. You would cut down on customer service cases; saving you valuable time and resources. Take away 6
  6. 6. Hubshout wasn’t lying when they said that 86 percent of consumers have stopped doing business a company due to poor customer service. Providing short and simple videos demonstrating how to use your product let customers help themselves without contacting you. Providing adequate resources for communication feedback and support retain customers and video performs this function incredibly well. To conclude: The facts you need embark on a video marketing strategy are all here. Go and perform wonders with them and like Jesus said; Go and sin no more’. Let others benefit from this article. Please recommend and share it. And let me know what you think. Follow me on Twitter at @JerryAduAsare