1. ● About Ideanote
● Using Ideanote
● Listen & Optimize
● Challenge & Innovate
● Customer Case: Call me
● Plans & Pricing
● IT Security
PRODUCT OVERVIEW
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USE IDEANOTE TO KNOW THE NEEDS AND IDEAS OF YOUR CROWDS AND SOLVE THEM BY
CHALLENGING YOUR EMPLOYEES.
Executive Summary

2. Rasmus Dahl Jessen
Head of Clients
+45 28 11 65 80
rasmus@ideanote.dk
About Ideanote
Never lose ideas. Ever.
The value of an idea lies in the use of it.
With Ideanote you get a tool to continuously
solve business challenges by involving your
employees and accessing their valuable and
sometimes hidden knowledge.
Ideanote is an easy and efficient platform,
and new challenges can be posted within
minutes.
By using Ideanote you never waste a good
idea. And as John Maynard Keynes famously
said:
“Ideas shape the course of history.”
Use Ideanote to collect, manage and improve ideas
on a platform that your organization will fall in love with.
by listening to your employees
Easy Kick-off
A simple and intuitive interface allows any type
of user to understand the tool in minutes.
Instant Value
Start the value creation by letting everyone in the
organization, even your shyest employees,
contribute with ideas and practical solutions.
With Ideanote you are able to discover and act on
process optimizations, cost cutting and growth
opportunities from day one.
Lasting Culture
With Ideanote you prevent silo-thinking and
create a transparent culture of sharing and
listening that makes every employee feel valued.
Enable your organization to learn and improve
every single day.
Solve business challenges
Trusted by
Identify opportunities
and give feedback
Create
a challenge1. 3.Collect, rate
and discuss ideas2.

3. Listen &
Optimize
Challenge
& Innovate
With Ideanote you have a place for
collecting the challenges employees are
facing in their work and their ideas for better
processes, products and strategies.
Featuring easy management and a good
overview Ideanote enables department
managers across your organisation to
continuously ask the right questions,
crowdsource solutions and identify and act
on opportunities.
Only by listening to the present can an
organisation be ready for the future.
Anytime you identify a larger challenge that
your organisation needs to solve, Ideanote
is at your fingertips and your employees are
already on the platform.
Just create an Idea Campaign for a well
defined strategic issue and send it out to a
relevant set of employees. Watch as they
submit, vote and comment on ideas and let
a jury cut down to a final, matured set of
solutions.
Tap into the valuable insights of your
organisation’s collective brain.
Using Ideanote
ONGOING OPTIMIZATION IDEA CAMPAIGN
Bottom Up Movement Top Down
Incremental RadicalInnovativeness
Continuous DeadlinesRunning Time
1-14 Days 1-3 MonthsIdea to Action
Teamleader ConsultantCoordinator
Teamleader Executive LevelInitiator
Set Up & Send Out Custom Challenges
With just a few clicks you can set up and customize
custom challenges. Let Ideanote support your
organization in both optimization and innovation.

4. Use Ideanote to Listen & Optimize
Trust Teams, Optimize
Lean
Lean optimization focuses on solving the
challenges that matter, together.
With a simple interface that everyone loves
to use, stakeholders across departments are
empowered to quickly collect, build and
evaluate employee ideas in agile teams.
By letting for example the Head of Sales
send challenges he identifies to his and
other teams the process stays lean. This way
more and better ideas are collected from
relevant crowds in relevant moments in
relevant challenges - and actionable ideas
can be identified and executed directly by
the stakeholder.
Not Top Down Only
While coordinated Idea Campaigns make sense
for larger strategic innovation there are a lot of
smaller challenges and optimization ideas that do
not need to involve the executive level. When
implemented in an organization, Ideanote
empowers teams and managers to govern their
own idea collections.
Clear Responsibilities
Innovation only works if challenges are known,
solutions are actionable and opportunities are
executed upon. Empowering managers to run
their own campaigns on specific, known
challenges ensures that there is clear direction for
internal optimization and that good ideas are
executed.
For an Ideanote manager this means:
Your team? Your challenge? You execute.
OptimizeImplement1. 3.2.
Constant Optimization
Every organization wants to optimize their use of
resources and capture opportunities. By creating
broad online suggestion box challenges per
team an organization can make sure that no idea
is ever lost. Making the workforce aware that
there is a place for their ideas and that
management is listening will create the culture
that is needed for sustained future success.
Delegate
Empower leaders
to listen and manage
actionable employee ideas

5. What is an Idea Campaign?
An Idea Campaign focuses on a clearly
defined strategic challenge that an
organisation faces - and a concerted effort
to find solutions by inviting a relevant
group of participants to help.
It’s using the diverse knowledge and skills
already present in an organisation on a
hunt for the golden ideas.
Use Ideanote to Challenge & Innovate
Use the power of your workforce
to find actionable solutions
for a successful future
How is it organized?
An idea campaign has a set timeframe of typically
2-3 weeks. During that time, a selected group of
users submit and comment ideas on a specific
challenge while a jury rates all and selects the
best ideas.
What is the result?
The process will identify valuable ideas and
practical solutions needed to tackle the
challenge.
Whats next?
With opportunities in your hand, it is all about
executing them. Ideanote offers integrations to all
project management solutions. If you need more
input before you implement an idea or if you
identify another challenge in the process, just
create your next idea campaign.
Day 1
Define
Day 1
Invite
Week 1-3
Collect
Week 4
Select
Where do I start?
At the core of every business there lies a
challenge. A successful idea campaign is about
finding that challenge, framing it for the best
possible results and asking the right crowd to
solve it. Invite your workforce to Ideanote, create
the challenge and start collecting their ideas.
Why use Ideanote?
Ideanote is the fastest way to set up and
send out your idea campaigns. For the
user, it is a straightforward and engaging
platform to submit their ideas and stay in
the loop. For managers and consultants, it
is the perfect tool that supports the
process from start to finish and makes
sure no idea is ever lost.

6. Results:
“How/what we could grow in the future?”
Up and Running
Call Me chose to invite 150 employees from a
diverse set of departments and all levels to the
Ideanote platform and the two challenges.
To make sure that their workforce was onboard, the
executive level uploaded a personal video pitch of
the initiative to the platform and Ideanote facilitated
a 1-hour workshop at the offices. Once a week the
ideas were reviewed and the best acknowledged
and put into action.
Customer Case: Callme
Call Me as an Organization
Call Me is a telecommunication company, with just
under 200 employees. They specialize in customer
service, customer support and sales of private mobile
devices and cellular plans. Call Me sees great value in
happy, loyal customers and believes in a enjoyable
work environment.
“The industry is changing rapidly and
earnings from our main products have
decreased by 40% since 2012”
Industry Pressure
The telecommunication and IT service industry is
characterized by close competition. All the current
customers are already taken. Anthony Lim, Sales &
Marketing Manager at Call Me puts it like this:
Increasing and securing
future earnings in the
Telecom industry
“We need to find new angles on how to
increase and assure future earnings.”
To survive in this industry, Call Me realised that it
depends on innovative solutions, new thinking and
creative changes.
“Ideanote has helped us organize all the ideas that come from our
employees. They are motivated and inspired at the same time,
being able to read what others put up. We’ve already completed a
number of changes here, which will optimize our processes and
ensure customer satisfaction, Win-win.”
Cindie Horn, Project Manager
Sustained Impact
Getting Started
“How can we make things easier, faster and smarter?
“How do we improve the workspace at Call Me?”
With background in the needs Ideanote helped
define, Call Me set up three challenges for their
employees:
73%6 1500+110
Months Active Users ContributionsEngagement
The implementation of Ideanote has optimized
internal processes and led to more satisfied
customers and happy employees. Everything from
everyday issues to major strategic changes are
shared with and assessed by decision makers - and
brought to life.
Today Call Me is actively using the collective
brainpower of their employees to optimize the
present and secure the future of the company.

7. Plans & Pricing
Unlimited
Unlimited
Unlimited
Teams
Challenges
Ideas
Data Export
Up to 100
5 GB
Users
Storage
Integrations
Unlimited
Unlimited
Unlimited
100-500
20 GB
Unlimited
Unlimited
Unlimited
500+
100 GB
SMALL MEDIUM LARGE
SSL Encryption
Single Sign-on
Custom SLA
24/7 Support
4€
per user, per month
3,20€
per user, per month
2,80€
per user, per month
Built for teams and
organizations
of all sizes.
Scaleable plans. No surprises.
480€
for 20 Users
1920€
for 100 Users
8400€
for 500 Users
6 Month Licences
Partner Consultants
We recommend Ideanote
partner consultants to
help you with the right
implementation.
Want to know more?
Rasmus Dahl Jessen
Head of Clients
+45 28 11 65 80
rasmus@ideanote.dk
Let’s
talk!

8. IT Security Specs
IT Security
A safe heaven
for your ideas
Vulnerability Management
We undergo regular vulnerability assessments and
perform intermittent penetration testing to insure
that your data is properly secured.
The servers are tested for Top 10 web based
application vulnerabilities (OWASP). In addition to
Ideanote’s security team we consult with external
security experts to maximise the level of security of
our platform regularly. We take care of security
concerns by following the ISO 27000 standard
family ( ISO 27001, ISO 27005, ... ).
Industry Standard Encryption
The privacy of our customers and the confidentiality
of their data is protected by SSL- and TLS
connections and also SSL database connections.
Sensitive data is encrypted using industry standard
encryption algorithms and best practices.
Business Continuity
We take care of your business by backing up your
data daily on Amazon secure data centers. Theses
frequent backups provide good insurance for the
data to be restored in the case of data loss or any
security incident.
Data Security
Authentication, authorization and remote access
data access requests MUST pass from very restricted
authentication and authorization processes.
Accordingly, customer data is NOT viewed or
interacted by anyone even Ideanote staff without
permission. Likewise, all data submitted to Ideanote
e.g. in form of challenges, ideas, comments or
attached files (video, pictures, text files) remains
under the ownership of the customer.
Ideanote has a published privacy policy that clearly
defines the access levels and the type of data being
collected.
Data Centers
Ideanote utilizes ISO 27001 and FISMA certified data
centers managed by Amazon.
The data centers are secure and durable with
industry-recognized certifications. Amazon’s data
centers have multiple layers of operational and
physical security to ensure the integrity and safety of
your data. All Ideanote customer data is physically
stored within Europe on datacenters in Germany and
Ireland.
Read more here http://aws.amazon.com/security/
95,5% Guaranteed
Uptime0 Data Loss &
Security Incidents
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