Toronto Learning Night - July 21, 2016

6. GAMBLING SUSPENDS:
1. Choice. “choosing to continue the
zone.”
2. Social exchange. “the exchange
wasn’t messy like a human
relationship.”
3. Money value. “it’s not about winning,
it’s about continuing play.”
4. Time. “I go into a different time frame.”

7. “The ever more complete penetration
of public spaces by attention-getting
technologies exploits the orienting
response in a way that preempts
sociability, directing us away from one
another and toward a manufactured
reality, the content of which is
determined from afar by private
parties that have a material interest in
doing so.”
― Matthew B. Crawford

8. Instrumentalism
Technology is
value-neutral
Social
Constructivism
Society shapes
technology
& vice-versa

9. “Are the problems in
the product, the user,
or the interaction?”
MATERIALISTIC
PHENOMENOLOGY

12. seamless
DELIGHTFUL
smooth
enchanting

13. DESIGNER USER
• calculative
• rational
• statistical
• experiential
• affective
• sensory
C
O
L
L
U
S
I
O
N
FLOW STATEPROFIT

14. “user-centred” alignment
obscures radically different
ends.
ASSYMETRIC
DEPENDANCY

15. Operant conditioning
= AB testing
continuous
reinforcement
fixed interval
variable
interval
variable ratio
fixed ratio

16. “Affective appeals of casino
design come palpably to the
fore when they conflict with the
conscious intentions of the
nations attempting to resist.”

17. “You have no choice but
to concentrate on the
screen.”

18. seamful
EDUCATIONAL
gritty
EMPOWERING