2. Setting today’s agenda
How to use online networking
to find a job
How to connect with people
online to advance my career
How to build a profile
What types of networking
sites are there
0 20 40 60 80 100
3. Agenda
History and overview of professional
networking sites for scientists
Deep Dive: LinkedIn
Member demographics
Establishing a network
Leveraging LinkedIn for a job search
Q&A
5. A Brief History of Online
Science Networks
433K
2.5M +
20K
2.25M +
2.19M +
200M +
25K
2003 2005 2007 2008
6. Survey Results: What are you
using?
None 17.9
5.1
Academia.edu
Nature Networks 5.1
38.5
ResearchGate
LinkedIn 74.4
Percent…
0 20 40 60 80
7. Survey Results:
What are you using it for?
Boost my online presence
Connect with former colleagues
As an online Rolodex
Build community with researchers…
Answers to research questions
Career advice
Looking for a job outside of academia
Looking for a job in academia
0 20 40 60 80 100
9. Job Postings:14506 international listings in science and research
Publications: Millions
Groups can be a forum for crowdsourcing problems and solutions
Reasons to join from the Founder, Dr. Ijad Madisch:
1. It lets you build your own profile within your field by posting your
publications and research and if you publish, it gives you the
opportunity to share datasets that weren’t in the final journal
version.
2. It allows you to engage in discussion with other scientists if
you’re looking for advice or suggestions on a particular topic.
3. It allows you to keep up with the work in your field by following
current publications in a more focused way.
10. What is your experience with ResearchGate?
What do you like?
What don’t you like?
How are you able to engage, interact, connect
with others?
If you use LinkedIn and ResearchGate, what
do you think distinguishes ResearchGate?
11. 50M + EMEA
37M+ Asia &
the Pacific
http://press.linkedin.com/about
15. 8 Tips for Building a Solid
Profile
Brand yourself
Treat your skills as keywords
Get endorsements and recommendations but
don’t get them all at once
Update your profile regularly but don’t do a
massive overhaul in one day
Be honest
Add a tasteful photo
Humanize your profile
Be descriptive and clear
Sources: Forbes, 2012;
18. Group Usage: Survey Results
50
40
30
20
10
0
Join Groups Don't Join Groups Don't Use Online
Networking
Source: Lab42, 2011
19. LinkedIn Groups
12,657 groups with “Science” in the title
Ex. Science Jobs, PharmaIQ, Life Science
Professionals
Subgroups for specific fields
120 “Post doc” and “Post-doctoral” groups
Post Doc Forum
PhD Careers Outside of Academia
Universityof Chicago Postdoctoral Association
Alumni groups
Professional societies
Association for Women in Science, American Society
for Clinical Laboratory Science
20. Why join Groups?
Connect to others with shared interests or
common goals that you may never meet in-
person
Optimize your profile for searching
Learn about offline events
Crowdsourcing and idea sharing
Recruiters and HR join too
Don’t join Groups that are not relevant to you.
If a Group you want to join doesn’t exist, make it.
21. Connections
Goal: Turn a weak connection into a
strong one and keep your strong
connections strong
Connect with co-workers
Connect with friends—you never know
who is in their extended network!
Stay in touch: Take the in-person
connections online
Leverage Groups to connect to people
with similar interests and/or career
22. Tips on Connecting
Contacting people in Groups is easier than
you think
Personalize requests to connect
Only invite people you are fairly certain will
connect
Let the other do the work by including a link to
your profile in other places, such as your email
signature, blog, etc.
23. Cautions
“When stalking other people on
LinkedIn, make yourself anonymous”
Don’t invite too many people you don’t know
27. Tips for the Job Search
1. Finish your profile and cultivate your network
2. If your job search is public, consider updating your status
3. Use the advanced search feature to learn about career paths
for others with similar skills
4. Search the jobs section (duh!)
5. Track where people in various positions came from
(Companies: Insights) and related companies
6. “Follow” companies you’re interested in working for up-to-
date job postings
7. Check out the “Similar jobs” section when looking at position
details
8. If you can, connect to HR/hiring managers—if they’re
second-level connections but no further away
9. Let recruiters come to you
28. Using LinkedIn “Recommended
Skills”
Endorsements are tricky and have received
mixed reviews from the LinkedIn community
Consensus is that Recommendations are
better
Request from current and former colleagues and
bosses to flesh out your profile
Don’t ask for them all at once
It is helpful to provide a draft for the recommender
to revise
29. Is a premium account worth it?
The Answer: It depends…
Source: Lab42, 2011
30. Enhancing your online
presence
Keep your brand consistent
Link your online identities
LinkedIn
Blog
Twitter handle (if content is professional)
Participate and engage
Use key words that are “searchable”—
optimize your profile for search engines (SEO)
32. Resources
14 Terrible LinkedIn Mistakes You’re Making. Business Insider. Sept. 4, 2012
http://www.businessinsider.com/common-linkedin-mistakes-2012-
8?op=1#ixzz2LpcrXAzX
The Undercover Recruiter: http://www.theundercoverrecruiter.com
Avoiding LinkedIn's Top 10 Pitfalls (While Kicking The Competition's Butt). Forbes.
http://www.forbes.com/sites/brettnelson/2012/08/02/avoiding-linkedins-top-10-pitfalls-
while-kicking-the-competitions-butt/
Your LinkedIn Intervention: 5 Changes You Must Make. Forbes. 2012.
http://www.forbes.com/sites/dailymuse/2012/07/06/your-linkedin-intervention-5-
changes-you-must-make/
How to Build Your Personal Brand on LinkedIn. 2009.
http://mashable.com/2009/07/27/linkedin-personal-brand/
LinkedIn SEO: How to Increase the Visibility of Your Business Profile. Entrepreneur.
http://www.entrepreneur.com/article/225438
Guy Kowasaki—10 ways to use LinkedIn to find a job. 2009.
http://blog.guykawasaki.com/2009/02/10-ways-to-use.html
LinkedIn Invitations: Everything You Need to Know (and Then Some!)
http://theundercoverrecruiter.com/linkedin-invitations/