This document discusses several theories for categorizing audiences: - Burton's theory defines audiences by the particular products they consume and their pre-existing social groups. - Hartley expands on this by identifying 7 subjectivities including gender, age, family, class, nation, and ethnicity that influence audience preferences. - Fiske looks at additional factors like education, religion, political views, region, and urban vs. rural location that provide more detailed audience segmentation. - Social status classifications also segment audiences based on occupational class. - Maslow's hierarchy of needs is also relevant as motivations like physical needs, security, love and esteem influence the types of content different audiences prefer.

1. Audience Identification Research I am going to look into some of the different theories and explanations for audience categories such as Burton, Hartley, Fiske and social status classifications. We can then refer to these explanations later on when researching on our target audience. This will help us identify our target audience more specifically at a later date.

6. Maslow's hierarchy of needs Maslow's Hierarchy of needs is a key theory when identifying audiences as it is a human motivation theory. most fundamental and basic four layers of the pyramid contain what Maslow called "deficiency needs," esteem, friendship and love, security, and physical needs. Many of these relate to when making our music video; IN R&B videos, many of these attributes our used such as, sex, employment, wealthy, heath, property, sexual intimacy, respect, confidence and spontaneity.