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“I would like to work here because…”
Jessica Gahtan
Where do you see yourself in 5 years?
Where do you see yourself in 5 years?
Where do you see yourself in 5 years?
Where do you see yourself in 5 years?
Where do you see yourself in 5 years?
(at google)
WHAT Does google do exactly?
To organize the world’s information
and make it universally accessible
and useful.
WHAT Does google do exactly?
To organize the world’s information
and make it universally accessible
and useful.
What does that mean?
WHAT Does google do exactly?
Classrooms
Analytics
Adwords
Chrome
DoubleClick
Drive
Gmail
Keep
Maps
News
Translate
Photos
Hangouts
Picasa
Play
Scholar
Wallet
Youtube
Alerts
Calendar
…and
much more!
Do
cool stuff
Build
cool stuff
sell
cool stuff
Teams & roles
Do
cool stuff
Build
cool stuff
sell
cool stuff
Marketing &
Communications
Marketing Manager, Content Marketing, Ads Insights
Teams & roles
Marketing Manager, content marketing, ads insights
SOURCE: PULIZZI, 2015.
BLOGS VIDEOS INFOGRAPHICS
CONTENT MARKETING: PROVIDING CONSUMERS WITH SOMETHING OF VALUE SO
THEY BELIEVE YOUR BRAND TO BE A THOUGHT LEADER IN THE FIELD.
FOR EXAMPLE:
why is google a great place to work?
REIMBURSEMENT FOR
CLASSES &
DEGREE PROGRAMS.
SOURCE: D’ONFRO & SMITH, 2014.
FREE
HAIRCUTS
FREE GOURMET
FOOD AND SNACKS
why do i want to work there?
UNLIMITED LEARNING
& GROWTH OPPORTUNITIES.
SOURCE: D’ONFRO & SMITH, 2014.
ABILITY TO IMPACT
A HUGE NUMBER OF PEOPLE.
EXPOSURE TO AMAZING PEOPLE
& GREAT THINKERS.
How will I prepare for this job?
4 MONTHS
Complete BBA in
Marketing
1
How will I prepare for this job?
2 YEARS
Content Marketer
4 MONTHS
Complete BBA in
Marketing
1
2
How will I prepare for this job?
2 YEARS
Category Manager,
E-Commerce
3
2 YEARS
Content Marketer
4 MONTHS
Complete BBA in
Marketing
1
2
How will I prepare for this job?
2 YEARS
Category Manager,
E-Commerce
1 YEAR
Marketing Manager
3
2 YEARS
Content Marketer
4 MONTHS
Complete BBA in
Marketing
1
2 4
How will I prepare for this job?
2 YEARS
Category Manager,
E-Commerce
Marketing Manager,
Content Marketing,
Ads Insights
1 YEAR
Marketing Manager
3
2 YEARS
Content Marketer
4 MONTHS
Complete BBA in
Marketing
1
2 4
More than 2 million people
apply to Google each year…
More than 2 million people
apply to google each year…
I’m feeling lucky.

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I would like to work here because...

  • 1. “I would like to work here because…” Jessica Gahtan
  • 2. Where do you see yourself in 5 years?
  • 3. Where do you see yourself in 5 years?
  • 4. Where do you see yourself in 5 years?
  • 5. Where do you see yourself in 5 years?
  • 6. Where do you see yourself in 5 years?
  • 8. WHAT Does google do exactly? To organize the world’s information and make it universally accessible and useful.
  • 9. WHAT Does google do exactly? To organize the world’s information and make it universally accessible and useful. What does that mean?
  • 10. WHAT Does google do exactly? Classrooms Analytics Adwords Chrome DoubleClick Drive Gmail Keep Maps News Translate Photos Hangouts Picasa Play Scholar Wallet Youtube Alerts Calendar …and much more!
  • 12. Do cool stuff Build cool stuff sell cool stuff Marketing & Communications Marketing Manager, Content Marketing, Ads Insights Teams & roles
  • 13. Marketing Manager, content marketing, ads insights SOURCE: PULIZZI, 2015. BLOGS VIDEOS INFOGRAPHICS CONTENT MARKETING: PROVIDING CONSUMERS WITH SOMETHING OF VALUE SO THEY BELIEVE YOUR BRAND TO BE A THOUGHT LEADER IN THE FIELD. FOR EXAMPLE:
  • 14. why is google a great place to work? REIMBURSEMENT FOR CLASSES & DEGREE PROGRAMS. SOURCE: D’ONFRO & SMITH, 2014. FREE HAIRCUTS FREE GOURMET FOOD AND SNACKS
  • 15. why do i want to work there? UNLIMITED LEARNING & GROWTH OPPORTUNITIES. SOURCE: D’ONFRO & SMITH, 2014. ABILITY TO IMPACT A HUGE NUMBER OF PEOPLE. EXPOSURE TO AMAZING PEOPLE & GREAT THINKERS.
  • 16. How will I prepare for this job? 4 MONTHS Complete BBA in Marketing 1
  • 17. How will I prepare for this job? 2 YEARS Content Marketer 4 MONTHS Complete BBA in Marketing 1 2
  • 18. How will I prepare for this job? 2 YEARS Category Manager, E-Commerce 3 2 YEARS Content Marketer 4 MONTHS Complete BBA in Marketing 1 2
  • 19. How will I prepare for this job? 2 YEARS Category Manager, E-Commerce 1 YEAR Marketing Manager 3 2 YEARS Content Marketer 4 MONTHS Complete BBA in Marketing 1 2 4
  • 20. How will I prepare for this job? 2 YEARS Category Manager, E-Commerce Marketing Manager, Content Marketing, Ads Insights 1 YEAR Marketing Manager 3 2 YEARS Content Marketer 4 MONTHS Complete BBA in Marketing 1 2 4
  • 21. More than 2 million people apply to Google each year…
  • 22. More than 2 million people apply to google each year… I’m feeling lucky.