9. Five Fundamental Laws of Casual Conversation Be a conversational chameleon Be a name dropper Borrow other people’s lives Be a two-timer Be nice to everyone
10. Fatal Flaws of Casual Conversation Being unprepared Controlling conversations Complaining bragging One-upping/competing, Offering unsolicited feedback
11. Have a Good Story… Share It! The Story is Central Success Stories – Everyone likes to hear them; Everyone likes to hear one Successful Business Stories Why is it Important?
12. “Practice Makes Perfect” is Not Enough Effective Practice Perfect Practice makes Perfect Goals and Objectives of a Business person
13. Get Engaged Word of Mouth is always working Having a Strategic Plan Negative or Incorrect information
14. Networking- Its more than Just Talking Businesses The Misconception The Best Approach to networking Finding a Common Interest
16. Free Agent…In a Club - Never Eat Alone -Shake Hands-Put yourself in the right place at the right time “There is no such thing as a self-made man….he cant buy and sell products or services to himself” - Justin H.
17. Never Keep Score- Keep Giving and do not force a return- Take generously- Put people in contact with eachother “Worry about other people’s success rather than your own” - Keith Ferrazzi
18. Reach Out and Follow Up- Get in the Mix- Talk about what you are doing- Build Rolodex of contacts- Follow up and tell them again “Build a community of those you admire and who admire you.” - Mitch Albom
19. You Wanted Practical…. www.collegemogul.com www.webinnovatorsgroup.com www.blogtrepreneur.com www.partnerup.com www.startupnation.com www.linkedin.om
20. You’ve Got It…Business Ice Breaker Pair up with one other person In 8 Minutes you must collect as much USEFUL information about that person as possible Twist: You should get that person’s email address and blog space (if applicable) AND you should give that person a contact or resource which may be useful to them!
Notas del editor
The underlying take-away in todays interactive seminar are:“Create Relationships”Whether that be through social media, casual conversation or in a business setting.
Adapt conversation to the individual by age, interest, profession. Always mention the names of people or places you could have in common. Share the stories, comments and quips of your friends who have kids, have websites, are tai kwon do students, are Xtreme athletes, have opera tickets–even if you don’t. Give people a second chance. Don’t judge tomorrow’s book by today’s cover.
by not reading papers, trade journals and information sources -by asking a barrage of questions, no matter how open-ended, or telling a nonstop series of jokes Complaining (kvetching); bragging - interrupting, not listening, slinging put-downs - Offering unsought feedback, it wasn’t looked for or requested
Before television there was radio. Before radio there were books. And before books there were storytellers. No matter what the medium–stone tablets, movies, grocery store tabloids, the internet- Do you see how this aligns perfectly with word-of-mouth marketing, where referrals are based on thousands of individual success stories? You see, every time one networker passes a referral to another, she is telling a story about a need fulfilled successfully or a problem solved effectively.-It has a captivating beginning, an action-packed middle and a happy ending - The more stories you share with other people, the more high-quality referrals you’ll get and the more success stories you’ll generate as you continue to network your business.
- When it comes to networking, practice alone is not enough. It must be effective practice. Just showing up at meetings and going through the motions will not improve your networking or your business.Take, for instance, the 60-second presentation or brief commercial you make every week when you attend many types of networking groups or various other organizations. Most people come to the meeting unprepared and unrehearsed, with only a vague idea of what they will talk about. While others give their presentations, instead of listening, they’re thinking about how to say what they need to say. When their turn comes, they stumble through an amateurish, marginal presentation. What, exactly, do you want your listeners to learn about your business that they can pass along to prospects for a possible referral? If you’re vague about your lesson plan, if you’re unprepared to stand and deliver, your potential referral partners are going to leave the meeting without a clear idea of how to refer you.
it just may not be working in your favor. Believe it or not, you’re getting word of mouth every day. It just may not be the kind you’re thinking of–the good kind. The thing is, negative word of mouth has legs and the average dissatisfied customer gripes to 11 people about his experience, and these 11 in turn tell five others apiece. formulating a strategic plan to control what’s being said about you. Among other things, this is done by focusing on good customer service to reduce negative word-of-mouth and ensuring that your marketing message is conveyed accurately so your prospects know what to expect. when somebody says something negative or incorrect about you or your business, you can’t redirect the conversation in a positive direction to save face or correct what’s been wrongly stated about you if you do not engage in certain areas like Online social networks.
- People often think that networking is all about talking business and exchanging cards, but that’s a definite misconception.In a networking group, you should talk about more than just business. A referral relationship is more than just, “I do business, you do business, let’s do business.” A much better approach is to find common ground on a personal level, then relate your business to it. By finding a common interest and starting with that, we can make connections that have a very good chance of turning into business.
In business there will always be the Darwinian undertone of everyone for themselves and thus why we are all free agents. But a good Free Agent joins “the Club” a better free agent is in multiple “clubs”The club is specific to your space. If your space your club is simply the largest amount of people in your industy. Never go at it alone, you are accepting a lower stadndard of living. Reach out connect and create a lot of relationships causally or technologically.
Worry about other people’s success rather than your own. This creates the sense of geniuinity. This tells people that you are not trying to use them as a means to an end. Give and take Generously. Hardest things sometime for people with pride is to Take generously. This will build trust and relationships are solidified by trust. Give time and Money rather than always look to always be receiving. They will pay dividends. Give and receive. How? By putting people in contact with one another, offer resources and help, giving your time and expertise and sharing them freely. Create a Win/Win for everyone!
Build, Create it, Release it – THEN GO TELL PEOPLESome large mistakes have been made where people have a product and just sit back and wait and hope that people will flock it. People won’t flock to what they don’t know about. Your setting youself up for failure. Reaching out and probably the most important concept in Business Marketing Following up is the cherry on top. Reaching out says hey ive done xy&z, take alook and tell me what you think. Or Hey, I have an interesting concept that I would like you opinion on. Reaching out gets people interested, it keeps them in the loop so that they feel apprciated and most importantly it gets people talking about your product or service. Create a mix of people in high and low places. Sticking to people we know already is tempting BUT its almost like trying to do it on your own. Greating a rich circle of entrusted relationships requires you to be out there in the mix all the time.
Here are resources that will create the network of connecting sharing and seeing what other people are doing and thinking. Go talk to them, say hello, send a quick email.
Pair up with one other person Only have 8 minutes (4 Mins each)Obtain as much USEFUL information relative to your interests as possible.Get Email Address and blog space if applicable twitter does count!Must give that person a contact or resource who may be useful to them. If you cannot, this is ok because you now have created #1 in your rolodex, and you have an email so that you can follow up to share.