Augmented Reality is a trend of digital marketing. This presentation involves examples of Ikea and Gucci who have used AR and seen the way customer's have reacted to this.
2. What is Augmented Reality?
Computer/
Mobile data
(Augment)
Present
real world
(Reality)
Augmented
Reality
3. How does it work?
Pick a real time scene
1
Add virtual object to it
2
Visualize the Digital as if it is real
3
4. Features of AR
It is a combination of real
world and virtual world
together
Gives chance for a real
time interaction
Gives accurate 3D view of
real and virtual objects
5. Why to use AR in
marketing
1
2
3
4
5
Let customers try before they buy
Augment touring and assistance
Create a buzz around the brand
Increases customer satisfaction and fulfils
their expectation
Giving personal touch to the customers
6. AR used by IKEA
• Ikea allows its user to click picture of
their room and set the furniture virtually to
see how it looks from different angles.
• This was a bold step for Ikea since they
were struggling with virtual presence of the
company.
• The customers were extremely satisfied
since they got to try out the product before
buying and the struggle of returning/
exchange of products was reduced.
7. AR used by GUCCI
• Gucci add a feature of "Try on sneakers" in
their app.
• Customer can try 19 styles of sneakers by
pointing the camera of the phone downwards,
they could swipe to change the style and click
picture to share on social media or
messaging app.
• This gave customers a feel of try on the
sneakers as if they were in the showroom and
buy online. It did increase the sales for the
company.
• They recently added watches and sunglasses
to the try on category.
9. "Everyday-AR: The Emergence And Resurgence Of Augmented Reality". English, 2021,
https://demodern.com/blog/everyday-ar-the-emergence-and-resurgence-of-augmented-reality.
Shroff, Mamta. "2021'S Top 25 Digital Marketing Trends You Must Know | IIDE". IIDE, 2021,
https://iide.co/blog/digital-marketing-trends-india/.
"How Ikea Is Using Augmented Reality - Digiday". Digiday, 2021, https://digiday.com/media/ikea-using-
augmented-reality/.
"Ikea App Page". Ikea.Com, 2021, https://www.ikea.com/au/en/customer-service/mobile-apps/say-hej-to-ikea-
place-pub1f8af050.
"Gucci Adds AR Sneaker Try-Ons To Its Mobile App". Marketing Dive, 2021,
https://www.marketingdive.com/news/gucci-adds-ar-sneaker-try-ons-to-its-mobile-app/557838/.