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From. Volvik
Market Share
Entire golf ball m/s
Volvik
30% 20%
For LoveMark
Market Segment
- research
30대 이상
보수적인
남성골퍼
화이트볼을 선호하는
중상급의 아마추어 골퍼
하이클래스
Classic+Modern
White color
High -
performance
Urethane Cover
Market Segment
- New Target
Brand Concept
1) 흰색
2) 컬러볼 볼빅의 포지셔닝을 유지하는 또 하나의 컬러
3) White Collar : 신사복 와이셔츠 깃, 하이클래스
New Product
S3
Bismuth Enhanced Power Core
비스무스를 함유한 부드러운 타구감의
신소재 코어
High Resilient Inner Cover
지르코니아의 유연성과
고반발 탄성 소재의 조화
Urethane Cover
최첨단우레탄으로최상의 부드러움과
높은스핀력의정확한컨트롤Optimized 336 Dimple
최상의 비행 안정성과 방향성
[Driver/ Club speed : 100 mph]
[DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man]
Ball
vert. angle Spin Rate Height Land. Ang Carry Length Time
[DEG] [RPM] [M] [MPH] [M] [M] [SEC]
White Color S3 10.3 2416 24.9 36.4 219.3 239.8 6.30
A 사 10.2 2820 27.0 39.7 217.7 234.3 6.54
B 사 10.0 2796 23.5 36.1 211.4 237.1 6.07
[Driver/ Club speed : 100 mph]
[DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man]
Ball
vert. angle Spin Rate Height Land. Ang Carry Length Time
[DEG] [RPM] [M] [MPH] [M] [M] [SEC]
White Color S3 10.3 2416 24.9 36.4 219.3 239.8 6.30
A 사 10.2 2820 27.0 39.7 217.7 234.3 6.54
B 사 10.0 2796 23.5 36.1 211.4 237.1 6.07
Ball
vert. angle Spin Rate Height Land. Ang Carry Length Time
[DEG] [RPM] [M] [MPH] [M] [M] [SEC]
White Color S3 10.3 2416 24.9 36.4 219.3 239.8 6.30
A 사 10.2 2820 27.0 39.7 217.7 234.3 6.54
B 사 10.0 2796 23.5 36.1 211.4 237.1 6.07
[DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man]
[Driver/ Club speed : 100 mph]
New Product
S4
Strong & Light Compression Core
중심이 강하고 가벼운 Power Core
Bismuth Enhanced Resilient Layer
비스무스를 함유하여 높은 에너지를
발산하는 High-Cis Rubber
High Resilient Inner Cover
지르코니아의 유연성과
고반발 탄성 소재의 조화
Urethane Cover
최첨단 우레탄으로 최상의부드러움과
높은 스핀력의 정확한 컨트롤
Optimized 336 Dimple
최상의 비행 안정성과 방향성
Ball
vert. angle Spin Rate Height Land. Angle Carry Length Time
[DEG] [RPM] [M] [DEG] [M] [M] [SEC]
White Color S4 10.1 2333 24.7 33.4 244.9 271.3 6.15
[Driver/ Club speed : 110 mph]
[DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man]
A 사 9.9 1791 24.3 33.6 239.6 266.0 6.09
B 사 9.8 2031 23.2 32.6 233.9 261.6 5.85
Ball
vert. angle Spin Rate Height Land. Angle Carry Length Time
[DEG] [RPM] [M] [DEG] [M] [M] [SEC]
White Color S4 10.1 2333 24.7 33.4 244.9 271.3 6.15
[Driver/ Club speed : 110 mph]
[DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man]
A 사 9.9 1791 24.3 33.6 239.6 266.0 6.09
B 사 9.8 2031 23.2 32.6 233.9 261.6 5.85
Ball
vert. Angle Spin Rate Height Land. Angle Carry Length Time
[DEG] [RPM] [M] [DEG] [M] [M] [SEC]
White Color S4 10.1 2333 24.7 33.4 244.9 271.3 6.15
A 사 9.9 1791 24.3 33.6 239.6 266.0 6.09
B 사 9.8 2031 23.2 32.6 233.9 261.6 5.85
[Driver/ Club speed : 110 mph]
[DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man]
White color 런칭 print
White color 런칭 print
White color 런칭 print
White color 런칭 print
White color 런칭 print

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White color 런칭 print

  • 1.
  • 2.
  • 3.
  • 4.
  • 6. Market Share Entire golf ball m/s Volvik 30% 20%
  • 8. Market Segment - research 30대 이상 보수적인 남성골퍼 화이트볼을 선호하는 중상급의 아마추어 골퍼 하이클래스 Classic+Modern
  • 9. White color High - performance Urethane Cover Market Segment - New Target
  • 10. Brand Concept 1) 흰색 2) 컬러볼 볼빅의 포지셔닝을 유지하는 또 하나의 컬러 3) White Collar : 신사복 와이셔츠 깃, 하이클래스
  • 12. Bismuth Enhanced Power Core 비스무스를 함유한 부드러운 타구감의 신소재 코어 High Resilient Inner Cover 지르코니아의 유연성과 고반발 탄성 소재의 조화 Urethane Cover 최첨단우레탄으로최상의 부드러움과 높은스핀력의정확한컨트롤Optimized 336 Dimple 최상의 비행 안정성과 방향성
  • 13. [Driver/ Club speed : 100 mph] [DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man] Ball vert. angle Spin Rate Height Land. Ang Carry Length Time [DEG] [RPM] [M] [MPH] [M] [M] [SEC] White Color S3 10.3 2416 24.9 36.4 219.3 239.8 6.30 A 사 10.2 2820 27.0 39.7 217.7 234.3 6.54 B 사 10.0 2796 23.5 36.1 211.4 237.1 6.07
  • 14. [Driver/ Club speed : 100 mph] [DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man] Ball vert. angle Spin Rate Height Land. Ang Carry Length Time [DEG] [RPM] [M] [MPH] [M] [M] [SEC] White Color S3 10.3 2416 24.9 36.4 219.3 239.8 6.30 A 사 10.2 2820 27.0 39.7 217.7 234.3 6.54 B 사 10.0 2796 23.5 36.1 211.4 237.1 6.07
  • 15. Ball vert. angle Spin Rate Height Land. Ang Carry Length Time [DEG] [RPM] [M] [MPH] [M] [M] [SEC] White Color S3 10.3 2416 24.9 36.4 219.3 239.8 6.30 A 사 10.2 2820 27.0 39.7 217.7 234.3 6.54 B 사 10.0 2796 23.5 36.1 211.4 237.1 6.07 [DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man] [Driver/ Club speed : 100 mph]
  • 17. Strong & Light Compression Core 중심이 강하고 가벼운 Power Core Bismuth Enhanced Resilient Layer 비스무스를 함유하여 높은 에너지를 발산하는 High-Cis Rubber High Resilient Inner Cover 지르코니아의 유연성과 고반발 탄성 소재의 조화 Urethane Cover 최첨단 우레탄으로 최상의부드러움과 높은 스핀력의 정확한 컨트롤 Optimized 336 Dimple 최상의 비행 안정성과 방향성
  • 18. Ball vert. angle Spin Rate Height Land. Angle Carry Length Time [DEG] [RPM] [M] [DEG] [M] [M] [SEC] White Color S4 10.1 2333 24.7 33.4 244.9 271.3 6.15 [Driver/ Club speed : 110 mph] [DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man] A 사 9.9 1791 24.3 33.6 239.6 266.0 6.09 B 사 9.8 2031 23.2 32.6 233.9 261.6 5.85
  • 19. Ball vert. angle Spin Rate Height Land. Angle Carry Length Time [DEG] [RPM] [M] [DEG] [M] [M] [SEC] White Color S4 10.1 2333 24.7 33.4 244.9 271.3 6.15 [Driver/ Club speed : 110 mph] [DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man] A 사 9.9 1791 24.3 33.6 239.6 266.0 6.09 B 사 9.8 2031 23.2 32.6 233.9 261.6 5.85
  • 20. Ball vert. Angle Spin Rate Height Land. Angle Carry Length Time [DEG] [RPM] [M] [DEG] [M] [M] [SEC] White Color S4 10.1 2333 24.7 33.4 244.9 271.3 6.15 A 사 9.9 1791 24.3 33.6 239.6 266.0 6.09 B 사 9.8 2031 23.2 32.6 233.9 261.6 5.85 [Driver/ Club speed : 110 mph] [DATE: TUE, 14 MAR 2013 / TIME: 10:57- 12:28 / WIND: No Wind / TYPE: Normal / By: Track Man]