3. Target Audience
Out-of-state
businesses
Global
Michigan
businesses
businesses (Canada, Japan,
Germany and UK)
Michigan
businesses
4. Key Performance Indicators(KPI)
Increase search engine Increase the number of
traffic to our site by 30% in registered members by
6 months 15% in 6 months.
Key Performance
Indicators (KPIs)
Reach out to customers via
Raising awareness of PMBC
social media (partially
network
Linkedin and Twitter)
5. Big Idea
Monitor the campaign performance in a 6-
month trial period and make adjustments
Partnering
Reach out to Websites
broader or even
previously
unidentified Search
Engine Increase site
target audience
traffic and
group
Social effectively
Media increase
membership
conversion rate
6. Tools and Tactics
Social Search
Media Engine
Professional Google
Linkedin Twitter
Blog AdWords
7. Tools and Tactics-Linkedin
Groups and
people MEDC
Existing already
Connections connected with
Setup our own
PMBC group and Join and post
invite existing New PMBC Profession- PMBC info. In
and potential Group al Groups large and active
members to join supply chain
groups
8. Tools and Tactics-Google AdWords
Theme 1 Theme 2
{Dynamically generated headline}
{Dynamically generated headline}
connect with Michigan businesses Michigan business opportunities
procurement opportunities procurement, supply chain, invest
www.puremichiganb2b.com
www.puremichiganb2b.com
• Two-group campaign varying keywords (keywords
tool and traffic estimator)
• CPA bid and initial budget $1000 per day with the choice of
change
• Monitor the campaign and make adjustment accordingly
10. Summary
• Focus on Linkedin and Google Adwords
• Expect outcomes:
– Enhance the membership sign-up rate
– Increase the awareness of PMBC program among
potential businesses
