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Social Media and How You Can Use It Effectively
- 1. NA’AMATUSA’s41st NationalConvention: SocialMediaandHowYouCanUseItEffectively HiltonDoubletree Monday,July22,2013 2:30-3:30PM Jill Miller Zimon Director of Partnerships The Civic Commons http://theciviccommons.com
- 2. QUESTION1:WhatdoestheacronymRSSmean? Answer: Really Simple Syndication QUESTION 2:The term “blog” is short for what term? Answer: Web-log QUESTION 3: What is a hyperlink? Answer: A: a way to reference a blog post, profile, or other document QUESTION 4: How many characters can you use when creating a Twitter “tweet”? Answer: 140 QUESTION 5: What are Hootsuite, Quora & Foursquare Answer: Tool to manage your social media network messaging; A collection of questions and answers created, edited and organized by Quora members aka answer machine; Geo-location based mobile platform Adapted from 20 Questions to Test Your Social Media IQ http://deansguide.wordpress.com/2011/06/18/20-questions-to-test-your- social-media-iq/
- 3. Top Sites & Overview of Tools Facebook Twitter LinkedIn Pinterest Flickr LiveJournal deviantART StumbleUpon MySpace Yelp SoundCloud Ning delicious MeetUp
- 8. 11SignsYourNonprofitNeedsSocialMediaTraining adaptedfromNonprofittechforgood.com 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. 2) You are rarely retweeted on Twitter. 3) Your YouTube Channel is absent of customization and branding. 4) You have not claimed your LinkedIn Company Page. 5) You are ignoring Google+. 6) You upload multiple photos to Pinterest – one after another – on a regular basis. 7) Your Facebook Page only has one admin. 8) Your blog is missing social networking icons, an e-newsletter subscribe option, and a “Donate Now” button. 9) Your e-newsletter design does not include social networking icons and a “Donate Now” button. 10) Your Flickr stream has hundreds of photos named “.jpeg.” 11) You’ve not yet viewed your nonprofit’s website, e-newsletter, blog, or social networking profiles on a tablet and a smartphone.
- 9. Get thee to a Network! Aka what you should do TODAY! FIVE STEPS TO GET YOUR STARTED (TODAY!) 1. Decide on how much time you want to spend 2. Commit to 2-3 weeks of regular use 3. Test out & don’t be afraid to abandon 4. Listen, don’t just broadcast 5. Share news, share your org, share news about your area, respond to people
- 10. RESOURCE LIST I. Introduction Assessment Tool: 20 Questions to test your social media IQ; 20 Answers that test your social media IQ Tools: 1. Blogs, websites, Tumblr 2. The Civic Commons 2. LinkedIn, Ning, listservs 3. Twitter, Facebook, MySpace, GooglePlus, 4. Reddit, StumbleUpon, Digg 5. Quora, YouTube, Flickr, Slideshare 6. Google+Hangouts, Google Chat
- 11. RESOURCE LIST (continued) II. Articles, inspiration, instruction Kim Garst: Why community is important in social media Beth Kanter: PowerPoint presentations on networked nonprofits & social media Beth Kanter: How to Think Like a Nonprofit Social Media Marketing Genius Dana Theus: Career tip: Authentic self-promotion Deanna Zandt: Share This! How YOU Will Change the World with Social Networking Deanna Zandt: TedxBerlin talk
- 12. RESOURCE LIST (continued) III. Blogging & website presence Wordpress: Wordpress.com (free), Wordpress.org (not free but open source) Blogger: Blogger.com (Google application free but requires gmail account) Sites to follow that also have free subscription feeds: Mashable.com: Includes a library of how to guides, breaking news and content Techcrunch.com: A longtime technology news blog Readwriteweb.com: Analysis, how to guides and breaking news SocialMediaToday.com: How to guides, articles and analysis of social networks
- 13. For More Information Jill Miller Zimon jillzimon@mac.com Thank you and good luck!
Notas del editor
- Play the slide show for this presentation to listen to the audio commentary by Peter Walsh and view slide timings. Or, click the sound icon on a slide for controls that you can use to hear the audio at your own pace. A little organization will go a long way to enhancing your PowerPoint presentation. Your title slide should be catching and relevant to your audience – offer something in the title that your audience wants. Keep some basic principles in mind: Your slides should complement what you have to say, not say it for you. Keep slides direct and to the point - less is more! Choose a background color or design that enhances and complements your presentation rather than competes with it. Don’t get too fancy - a simple font, elegant color scheme and clear message is more important than lots of information (clutter!) on the slide. Keep it simple! The purpose of the PowerPoint slide is to keep the mind of your audience focused – fewer words are better. Note: You understand that Microsoft does not endorse or control the content provided in the following presentation.
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