Many times people do not listen to their health providers because of fear, confusion, or anxiousness. Other times because they do not like to be lectured. Get your points across using digital patient education. That independent third party voice can hammer home your message.

1. Sometimes Your Patients Need a
Different Voice
Reinforce Your Treatment Philosophy Before, During and After Their Appointment

2. Funny Story
 We received a great call this week from a new
partner. They were talking to one of their patients
who said that they finally understood how the rest
of the life was affecting their heart issues. This was
after having numerous episodes, being readmitted
to the hospital four or five times, and “being
educated” by their staff about heart disease.
 When the nurse asked what changed, they said that
“your new TV channel explained it to me in a way
that I could understand and that I now realize what
changes I need to make to avoid coming back.” As
the creator of that new channel, I welled up with
pride and felt that our whole program was justified.

3. Most People Are Like
This Patient
 When they hear how to live better from their health
system, they probably hear white noise.
 Of course they want me to do those things, they
think, that is how they make money.
 However, when an independent source like his TV
tells him the same information, it is suddenly
relatable and true.

4. The Key is the
“Packaging”
 The funny thing is that the
channel is customized to be
health system branded; utilizing
doctors from their health
system to deliver the message
and using information readily
available on their website.
 The channel is made to look like
Discovery Health or another
mainstream education network.

5. Keep the Education on Their Schedule
 The fact that the content plays in their room 24/7 and repeats
numerous times during the day enables the patient to watch the
content on their terms.
 Studies show that it takes 3-7 times for a person to remember a
fact.
 These channels afford the patient to learn at their pace, not the
pace of the educator.

6. Because Sometimes, They Just Need to Hear Another
Voice
 When looking at your Patient Education, look at someone like
Halo Health who makes your health system the star but does so
in a way that makes it seem like an independent source is telling
your patients the information.

7. To Learn More, visit
www.haloheals.com, email
jim@haloheals.com or call
856-520-8655