Pr 2.0 Overview Presentation

EASTWEST PR 2.0 ,[object Object]

New Media Tactics Aside from traditional PR activities, EASTWEST is successful at assisting clients to optimize their online presence using existing tools and networks.

Digital network – Connecting the Dots

Creating Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search engine optimization (SEO) Search Engine Optimization(SEO) Attract international audiences to the website Make www.eastwestpr.com more « visible » to search engine (Google) Websites benefit from search engine optimisation to become higher in displayed rankings. Current site doesn’t appear in the top 10 ‘Media consultancy + Hong Kong’

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Creating Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Communities Case Study: New Zealand Trade & Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample video: Machinery & Tools Expo 2009 Brazil

Social Media Release WHAT – A Social Media Release (SMR) is a collection of facts, the same facts that go into a press release. This information is combined with rich media such as photos, videos and presentations to give journalists, bloggers and other content generators the things they need to develop their stories. WHY – Your audience, including journalists, want information faster, richer and more easily accessible. HOW – We create SMRs alongside, or in place of, traditional press releases in order to achieve maximum impact from a single news point. The SMR can be sent as a regular email or via Connect, and can be hosted on any website for archive.

Social Media Release Parts of a Social Media Release (2009) http://www.eastwestpr.com/smr/telegent/momentum/ 1 2 3 4 5 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Follow up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SMR Process Write content & tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Select graphics & links Email content to Eggplant Send SMR via AITC Report

Digital Librarian Technical Developers Content Generators Digital Evangelist Press releases, virals, podcasts, articles, posts, games, widgets and all other marketing collateral. Digital PR Strategy Content aggregation Content distribution/seeding Videos Audio Text Images Hosted Press Centre HPC, Micro-site, profile-page, website, etc. Engagement / Outreach SEO & SEM Growing network, driving traffic, awareness, etc. Digital Analyst

PR 2.0 Creating an online presence which matches the vitality of the real world personality of the brand

Pr 2.0 Overview Presentation

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Pr 2.0 Overview Presentation

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