The document discusses the rise of social media and its importance for brands, companies, and individuals. It notes that social media puts "public" into public relations and "market" into marketing. It emphasizes the need for companies to humanize their brands by how they promote themselves on the internet. It provides examples of how different entities like brands, individuals, and companies can benefit from social media. It also outlines some ground rules for getting accepted and participating effectively on social media platforms like listening, engaging more than talking, and sharing information.

1. SOCIAL MEDIA
THE NEW EMERGING
DNA
Neeraj Dhull | April 2011
www.jimmypad.com

2. Wherever You Go,
Social Media
Will Follow
Neeraj Dhull | April 2011
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3. “I’m totally gonna’ tag you,
this is sooo Facebook
material.”
F#$!@, please don’t!
Neeraj Dhull | April 2011
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4. “OMG, I’m tweeting what
you just said.”
Really? Why? Who’s following you?
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5. “Is your resume on
LinkedIn or do you have to
email it to me?”
What’s wrong with email?
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6. Neeraj Dhull | April 2011
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7. SOCIAL MEDIA
PUTS “PUBLIC”
INTO PR
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8. SOCIAL MEDIA
PUTS “MARKET”
INTO MARKETING
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9. TODAY PEOPLE
DON'T TRUST
COMPANIES, BLINDLY
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10. NEED OF THE HOUR IS
HUMANIZE
YOUR BRAND
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11. BUT WHAT DO YOU NEED
TO HUMANIZE
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12. YOU NEED TO HUMANIZE
YOUR BUSINESS
THE WAY YOU PROMOTE
YOURSELF ON INTERNET
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13. WHO NEEDS
SOCIAL MEDIA ?
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14. BRANDS
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15. BRANDS
INDIVIDUALS
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16. BRANDS
INDIVIDUALS
COMPANIES
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17. BRANDS
INDIVIDUALS
COMPANIES
EVERYONE
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18. BRAND
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19. MYTH BUSTERS
TV PROGRAM

20. MYTH BUSTERS
3,796,854 people like it
on FACEBOOK
506,665 people follow it
TV PROGRAM on TWITTER
9,524,626 video views on
YOUTUBE

21. INDIVIDUAL
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22. KEVIN ROSE
SERIAL
ENTREPRENEUR
FOUNDER OF Digg
ANGEL INVESTOR

23. KEVIN ROSE
136,927 people like him
on FACEBOOK
1,225,981 people follow
SERIAL him on TWITTER
ENTREPRENEUR
FOUNDER OF Digg
ANGEL INVESTOR 122,424 people follow
him on DIGG

24. COMPANY
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25. ADIDAS ORIGINALS
URBAN WEAR
VINTAGE CLOTHING
RETRO SHOES

26. ADIDAS ORIGINALS
8,394,802 people like on
FACEBOOK
369,664 people follow on
URBAN WEAR TWITTER
VINTAGE CLOTHING
RETRO SHOES 835,806 video views on
YOUTUBE

27. DIFFERENT PEOPLE
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28. DIFFERENT PEOPLE
DIFFERENT AUDIENCE
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29. DIFFERENT PEOPLE
DIFFERENT AUDIENCE
DIFFERENT TASTE
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30. DIFFERENT PEOPLE
DIFFERENT AUDIENCE
DIFFERENT TASTE
ONE POWER
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31. POWER OF
SOCIAL MEDIA
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32. HOW TO GET
ACCEPTED ?
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33. GROUND RULES
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34. LISTEN REGULARLY
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35. TALK LESS
ENGAGE MORE
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36. PARTICIPATE WHEN REQUIRED
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37. CONVERSATIONS GROW LIKE TREES
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38. INFO NOT OWNED BUT SHARED
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39. PLANNING
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40. SOCIAL NETWORKS + WEBSITES
Watch updates
Gather Intelligence
Create Conversation
Buy + Sell
Foster communities
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41. SOCIAL NETWORKS + WEBSITES
Create word-of-mouth referrals
Start up businesses
Rally resources
Buy micro-focused ads
Target & Link back
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42. Unfortunately, most companies are still
insensitive to social media like JUST
another marketing channel.*
*Don't create a Fan Page and leave it alone. Start Socializing via it.
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43. EXPLORE
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44. SPREAD YOUR IDEA
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45. CONTRIBUTE TO OPEN SOURCE PROJECTS
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46. TEST PROTOTYPE IDEA
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47. CHANGE WHAT YOU CAN
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48. SHARE YOUR BRAND STORIES
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49. STOP THINKING
CAMPAIGNS
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50. STOP THINKING
CAMPAIGNS
START MAKING
CONVERSATIONS
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51. PULL'UP YOUR
SOCKS & START
SOCIALIZING
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52. Talk to me @
http://www.facebook.com/dhull
Email me @
shout@jimmypad.com
Watch me @
http://www.youtube.com/mindcrayons
Neeraj Dhull | April 2011
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