SlideShare una empresa de Scribd logo
1 de 102
Descargar para leer sin conexión
mypost.jineesh@gmail.com
Website Design &Overview
Module 1
mypost.jineesh@gmail.com
1. Domain
Names
2. Domain
Extensions
3. Web Hosting
4. Types of
Hosting 5. Choose Best
Web Hosting
6. Static vs
Dynamic Site
Website Design Outline
mypost.jineesh@gmail.com
4
1 & 2 - Domain Names & Domain Extensions (Top Level Domains)
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Domain registration
3- Web Hosting
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Linux HostingTypes
4 - Types of WebHosting
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5 - Choose Best a Web Hosting?
USA Hosting &Indian Hosting
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USA Hosting www.bluehost.com
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Indian hosting www.bluehost.in
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Static Site VS Dynamic Site
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13
6.1 - Static WebsiteDesign
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6.2 - Dynamic Site - Content Management System
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6.2 - WordPress.org vs WordPress.com
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mypost.jineesh@gmail.com
Why WordPress?
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Offline MarketingVs Digital Marketing
mypost.jineesh@g mypost.jineesh@gmail.com
2 31 4 5 6 7
Offline Marketing Ideas
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Cold Marketing & Cold Calling
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Digital Marketing Ideas
mypost.jineesh@gmail.com
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
Installation &WordPress Essentials
Module 2
WordPress Installation
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2 - WordPressEssentials
mypost.jineesh@gmail.com
1 –WordPress Post & Page
mypost.jineesh@gmail.com
2 - Getting Touch With
ordpress
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
Module 3
WordPress Theme Management
WordPress Theme Management
mypost.jineesh@gmail.com
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
WordPress Plugins
mypost.jineesh@gmail.com
How To Use WordPress Plugins
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#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
Module 5
Search Engine Optimization
mypost.jineesh@gmail.com
Importance Types
What is Search EngineOptimization?
mypost.jineesh@gmail.com
Keyword Formula & Search Competition
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SEO - ON PageFactors
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#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
Module 6
On-page SEO
mypost.jineesh@gmail.com
SEO For Header Area
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SEO For Body ContentArea
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Links Management - Types
mypost.jineesh@gmail.com
1
2
3
Image SEO
mypost.jineesh@gmail.com
1
2
3
Site Performance
mypost.jineesh@gmail.com
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
SEO Onpage - Realtime Class
Module 7
mypost.jineesh@gmail.com
Real Time Class
mypost.jineesh@gmail.com
OnPage Checklist -
1000Words
01. ExactKeyword 08. Drop Your100 Words Content in 1
keyword
02. SEOFriendly Short
URL
09. Drop Your900 Words Content
03. Add H1Heading In
Title
10. Build 1 RelevancyExternal Link
04. Add H1Title In First
Paragraph
11. Build 2-3 Internal Links
05. Add Image With Alt
Text
12. Add LSIKeyword Content InParagraph
06. Add H2Sub
Heading
13. UseSocial Sharing Post
07. Add H3Inside
Content
14. Update, Upgrade & Republish Old Blog
Posts(Don't overload, Tryslowing weekly
once)
mypost.jineesh@gmail.com
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
SEO – OFF Page(Backlinks)
Module 8
Module - 8
SEO OFF Page
OFF Page Process
Install Chrome Add-ons
- Extensions -
Link Building Methods
1
2
3
Backlink Method -1
Backlink Method -2
Module 9
Site Performance
Backlink Method -3
Module 10
Important Factors
Local SEO
Module 1 1
Local SEO Methods
OFF Page Checklist –Do Slow Backlinks Only
One TimeBacklinks:
1. TargetURL- Top5 Bookmarking SitesOnly (Daily 1 Submission) (Don't OverLoad)
2. Upload Slideshare With Backlink
3. PressRelease- PRLog- 1 ExactURL
Regular Work
1. Social Signal - 1 YourURL,3 Related Site & 1 Blog URL(1URL/DaySignal
Share)(Don't Overloaded)
2. Profile Creation - Weekly 5 or Daily 1 High Authority Sites,Don't Overlink)
3. Comments - Weekly 5 or Daily 1 on High DASite, Don't Consider Nofollow or
Dofollow
4. Quora - 15 DaysOnce1 Link or 2 Links/Mon (Formula - 4 Reply Content Use1 Link)
5. Web 2.0 - Weekly 1 Web2.0 SitesWith 1 Anchor TextLink & 1Keyword
6. Guest Post- 2 Month OnceDo1 Guest Post
7. Competitor Analysis - Monthly Do10 Backlinks OnYourCompetitor Analytics
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
Module -12
Keyword Research
Understanding The Psychology
Right Keyword Research Approach
Important Factors
How To Choose The Keywords
Monitoring SEO Process - SiteAudit
2 31 4 5 6 7
Buyers Keywords
Ask Me Anything
#AMA
Doubts &Practice Session
Content Writing &Marketing
Module 13
Content Planning
Content Module
Content Writing &Marketing Checklist
TryThis & Save YourSite From Google Panda, Hummingbird &Penguin Update
1. It is must tohave 1000 words per post
2. Link must be attractive( likeCLICKABLE)
3. Heading and sub-heading is must
4. Within 550 words, 2 or 3 keywords must bethere
5. Bold points areimportant
6. In first paragraph within 100 words 1 keywordis must
7. Proofreading is very much important for afinalcontent
8. Content is very important for people soyou canrefer and get ideas fromforums,
quora and other groups
9. Strong call to action at thebottom
10. Viral Share& Comments
11. Optimize EveryImage
12. Title must be attractive to havehighclicks
Eg:special discount, offer discount, %age,offer month, offer year
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
Module 14
Analytics Tool
Google Search Console
Google Analytics
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
Email Marketing Campaign
Module 15
Email Marketing
Advantages of EmailMarketing
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
PPC - Pay Per Click
Module 16
Online Advertising Factors
What Is Online Advertising?
mypost.jineesh@gmail.com
Google AdWords Campaign
mypost.jineesh@gmail.com
Google AdWords Strategies
mypost.jineesh@gmail.com
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
Social Media Ads &ECommerce
Module 17
mypost.jineesh@gmail.com
Facebook Advertising
mypost.jineesh@gmail.com
AGE SEX DEMOGRAPHIC DESIRE
Facebook Advertising
mypost.jineesh@gmail.com
E Commerce Marketing &SEO
mypost.jineesh@gmail.com
E Commerce Marketing &SEO
mypost.jineesh@gmail.com
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
Video/YouTube Marketing
Module 18
mypost.jineesh@gmail.com
YouTube Marketing Process
mypost.jineesh@gmail.com
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com
mypost.jineesh@gmail.com
Social Media Optimization
Module 19
Social Media Platforms
Social Media Importance
mypost.jineesh@gmail.com
Site Performance
mypost.jineesh@gmail.com
#AMA
Ask Me Anything
Doubts &Practice Session
mypost.jineesh@gmail.com

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