I am glad I have the chance to teach how to do innovation for design and link to marketing in the university to share and sharp my skill of guiding students of innovation. Very grateful to have such experience in my life. This user experience innovation material is for small objects and quit for shot.

1. UXIP Innovation Workshop in University
YZU Jingying Hsu
Date: April 7 and April 28, 2016
Time: 6:30-9:00pm
Place: Bldg.3, R3002, R3007

2. UXIP User Experience Innovation Practice
User Experience
UXIP Flow
I. Benchmark (2-3 mins/team, 23 teams) – 70mins
(Icebreaking exercise)
II. Draw Problems, Find Pain Points – 30 mins
III. Brainstorm and Ideation – 20 mins
IV. Ideation Selection – 30 mins
V. Concept Generation and Tomorrow’s Headline – 30mins
VI. WOW-SHOW-FLOW Shows – 60mins

3. User experience (UX) is about designing products and services
so that they are easy to use, fit people’s activities and behaviors,
and meets business goals.
UX issues are among three of top twelve reasons for project to
fail.
Failure reasons
• badly defined requirements
• poor communication among customers, developers and
users
• stakeholder politics
Appropriate UX investments result in:
• decrease in development costs,
• increase in revenue and
• decreased time to market.
Issues/
Opportunities
Insights
Innovate
Innovate
What’s getting in the way,
or could be improved, in
order to meet customer
needs
Clear understanding of
customer needs
Design solutions that
deliver both customer and
organizational value
Clear focus on the resulting
business value
Goal

4. Benchmark - Sharing what you found
Technologies:
 3D spatial recognition
software
 Gesture control
 Bluetooth
The first step of the workshop is to share user
needs to the workshop participants.

5. T8 1 2 3
T8-1 T8-2 T8-3
T8-1
T8-1 T8-2
1. Please write down T8-1, if this is a
suggestion for the first idea
(labeled as 1) shared by Team 8.
2. Make sure you label this way for
each post-it you have written.
3. Save your post-it till all teams
have completed their
presentation. After that, we will
ask all of you to post them to a
white drawing paper for each
team on the wall during break
time.
4. If you don’t mind letting others to
know who wrote this suggestion,
feel free to write down your name
on the note so others can talk to
you if they wish to.

6. Draw Problems , pain points
The first step of the workshop was to spread the firsthand
knowledge about users we harvested from benchmark to the participants
through multiple artifacts.
After sharing the findings and insights, participants were provided with a
Customer Journey tool, for them to capture the pain points users are facing
in their experience.
A Pain point is a problem, real or perceived. - Jeffrey Carter
“What pain point are you solving?” - Jeffrey Carter

7. Draw Problem , pain points, if you are a user

8. Brainstorm and Ideation
Brainstorming activity to generate ideas based on
the pain points they had collected in the previous
activity.
Take down and read all the post-it notes from your classmates,
discuss them with your teammates to generate new ideas.

9. Find interesting findings,
Write down challenges and opportunities

10. Ideation Selection
Participants have shared the ideas generated from the
brainstorming activity with their break out group members,
and selected the most interesting ideas from each
worksheet.

11. T8 1 2 3
T8-1 T8-2 T8-3
T8-1
T8-1 T8-2
Roll up like this and turn it in to your TA before
you leave the workshop.
Roll up Direction

12. Concept Generation and Tomorrow’s headline

13. WOW SHOW FLOW – Customer Profiles
Personas represent end user,
identify user key traits, behaviors,
motivations, expectations and
goals and bring users to life by
giving them names, personalities
and often a photo.
Nina
Age : 35 years old
Marriage: Single, dating with Tom
Work: A project manager in a global company
Behavior :
She spends most of the day at the office and is
often out of the city for business. She likes
watching movies during the weekend….
Perception on shopping:
She is keen on using technology to know the
news and ….
Need :
She needs a smart suggestion for…..

14. WOW SHOW FLOW - Concepts
Draw your concept 概念草圖 Concept Description 概念描述
小螢幕推撥畫面到大螢幕
Browsing contents to display
Key Feature 特色概念描述
wifi browser 無線網路
Real time 即時影音同步傳送
How could we increase customer
experience by our new idea?
(Before, during after)
創新點子是如何增加使用者經
驗? (使用前、使用中、使用後)

15. 發表 :
其他小組給建議 (+, -)
正面經驗跟負面經驗
WOW SHOW FLOW

16. WOW
Show
FLOW
令你驚喜!驚奇!覺得很酷!
It’s cool and amazing!
下次還想再體驗!
I definitely will try next time!
了解這是什麼，如何使用它
I know what it is, how to use it.