by jjmss group

1. V
N
P
U
C

2. Background…
 The term “marketing” is derived from the word
“market”, which refers to a group of sales and buyers
that co-operate to exchange goods and services. The
modern concept of marketing evolved during and after
the industrial revolution in the 19th and 20th
centuries…
V
N
P
U
C

3. Definition Of Marketing
 AMA :
“The process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods
and services to create exchanges that satisfy
individual and organizational objectives”…V
N
P
U
C

4. Importance Of Marketing
 Marketing Promotes
Product Awareness
to the Public…
V
N
P
U
C

5.  Marketing
Helps Boost
Product Sales..
V
N
P
U
C
Importance Of Marketing

6.  Marketing Builds
Company
Reputation.
V
N
P
U
C
Importance Of Marketing

7. Types Of Marketing
• Online Marketing
Online marketing refers to
Advertising & marketing
efforts that use the WEB &
Email to drive direct sales via
electronic commerce in
addition to sale leads from
websites or Emails…
V
N
P
U
C

8.  Offline Marketing
Offline marketing is any promotion or
advertisement that is published & released
outside the internet..
V
N
P
U
C

9. • Word of Mouth
Marketing
In word-of-mouth
communication involves
the passing of information
between a non-commercial communicator and a
receiver concerning a brand, a product, or a service.
V
N
P
U
C

11. Marketing-Mix
• Meaning:
The marketing mix refers to the set of actions, or
tactics, that a company uses to promote its brand or
product in the market...
V
N
P
U
C

12. Marketing-Mix
V
N
P
U
C

13. WHAT IS PRODUCT-MIX..
 Product mix, also known as product assortment, refers
to the total number of product lines that a company
offers to its customers..
 Set of all product offered for sale by a company.V
N
P
U
C

14.  Width: Number of different product lines carries by the
company.
 Length: Total number of items in the product mix of the
company.
 Depth: Assortment of size, colour and models offered in
each items of a product line.
 Consistency: It refers to the relationship of various
product line either in their end use, production,
requirement, distribution channel or other way.
V
N
P
U
C

15. V
N
P
U
C

16. Advertising
Meaning:
Advertising is nothing but a paid form of
non-personal presentation or promotion of
ideas, goods or services by an identified sponsor
with a view to disseminate information
concerning an idea, product or service. The
message which is presented or disseminated is
called advertisement…
V
N
P
U
C

17. V
N
P
U
C
Types Of Advertisement

18. Types Of Advertisement
 The main 5 types of advertisement are:-
 Television Advertisement,
 Newspaper Advertisement,
 Magazine Advertisement,
 Radio Advertisement,
 Online Advertisement.
V
N
P
U
C

19. Television Advertisement
Television has an extensive reach and advertising this way is
ideal if you cater to a large market in a large area.
Newspaper Advertisement
Display advertisements are placed throughout the paper,
while classified listings are under subject headings in a
specific section.
V
N
P
U
C

20. Magazine Advertisement
Readers tend to read magazines at their leisure and keep
them for longer, giving your advertisement multiple chances
to attract attention.
Radio Advertisement
Advertising on the radio is a great way to reach your target
audience. If your target market listens to a particular
station, then regular advertising can attract new customers.
V
N
P
U
C

21. Online Advertisement
Being on the internet can be a cost-effective way to
attract new customers. You can reach a global audience
at a low cost. Many customers research businesses
online before deciding whom to buy from.
V
N
P
U
C

22. Why We Required Advertising
For A Product..?
• Advertising helps people choose
People like having information to hand to be able to make
informed decisions, people like the concepts of brands and
buying into a belief system and not just a product.
• Advertising allows some business models to function.
Advertising is what allows TV, Magazines, Newspapers
most of the internet to exist. Without advertising all these
media would either be hugely expensive or simply not exist.
V
N
P
U
C

23. Benefits of Advertisement
Company Consumer
 Steady Demand.
 Increase in sales.
 Increase in profit.
 Creation of goodwill & image.
 Wealth maximization .
 Over come competition.
 Attract new & maintain
existing customer.
 Education to consumer.
 Better standard of living.
 Employment.
 Increases needs & wants.
 Helps to make choice of
product.
 Helps to know usage of
product.
 Helps to compare the product
with others.

24. Conclusion

25. ANY
QUREIES..?
V
N
P
U
C

26. FROM:
JATIN
JINITH
MITESH
sanath
SURAJ
(JJMss)
V
N
P
U
C

27. V
N
P
U
C