Jirafe conducted a study with more than 80,000 brands over a five-month period to determine which channel drove the most revenue across our merchant base. In this presentation, we will present the results, and share best practices learned across our merchant base on how you can optimize your social media strategy! A Few Things We Cover: - How social advertising and buy buttons will replace traditional ad strategies. - Which social channel led traffic and revenue for 80,000 merchants during the first five-months of 2015. - 5 tips on how your brand can turn followers into buyers. - 4 data-driven insights to help you determine which merchandise to sell on social.

1. Jirafe Webinar: Pinterest Vs. Facebook?
Are You Prepared To Sell On Social?

2. Meet Our Presenter: Lou Paglia
Lou Paglia is the Chief Product Officer and Co-Founder
of Jirafe, Inc., and is an executive that has worked for both
B to B and B to C brands.
Lou’s worked in a number of web and data-focused
companies, including About.com and Dow Jones. He
specializes in web, data, technology and information. He
and the team here built Jirafe so users can easily
understand what’s selling, who is buying, and where to
focus in order to be more successful.
Lou has worked with thousands of brands to keep his
finger on the pulse of what will move the needle for
merchants, and to understand how he can continuously
innovate Jirafe.
Lou Paglia
Chief Product Officer,
Jirafe
lou.paglia@jirafe.com

3. • How and why social advertising and buy buttons will replace
traditional ad strategies.
• Which social channel led traffic and revenue for 80,000
merchants during the first five-months of 2015.
• 5 tips on how you to transform your social content so you can
turn followers into buyers.
• 4 data-driven insights to help you determine which merchandise
to sell on social.
How Will You Manage Your Social Strategy
During this presentation we will share:

4. Social Is Still An Emerging Channel, So Why Do Buy
Buttons Matter?
Social currently accounts for 1.5% of all E-commerce web traffic.

5. Social on the Rise
billion people use the internet. 5.2 billion people use cell phones (2.1 billion are smart phones)
As smart phone adoption increases, the way that people consume data will change.
Top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013
of consumers bought a product because of a promotion on a brand’s social media page
of customers are likely to buy a new product when learning about it on social media
of consumers rely on social media to guide their purchase
Quick stats:
2.8
3.3
33%
43%
74%

6. Social Will Replace Traditional Ads
Traditional Advertising vs Social
Traditional Advertising Social
Clear Connection Between Actions
and Revenue - +
Adjust Ads Based on Trending
Topics - +
Flexible Scheduling
- +
Personalization
- +
Social Proof of Product Adoption
- +
Impact on Conversion Cycles Limited Instant

7. Facebook vs Pinterest: The Results

8. What we looked at:
• We studied conversion information across 80,000 brands across all verticals in commerce,
• We examined average spend, conversion rates, traffic, total orders, and total revenue
driven by social media.
• The results: Pinterest and Facebook are the two largest drivers of commerce revenue and
traffic. Facebook drove 96.9% of all social orders while, Pinterest drove 3.09%.
About The Study

9. Facebook visitors spend 3.5X more than the average visitors from
Pinterest.
Average Spend

10. Facebook traffic converts 17% better than Pinterest visitors.
Conversion Rates
However the conversion rate from both social sources was still less
than 1%.

11. Facebook drives significantly greater traffic at a ratio of 8:1.
Traffic

12. Facebook also drove 23x more orders than Pinterest.
Total Orders

13. Across Jirafe’s merchant base Facebook also drives $32 in revenue
for every $1 that Pinterest generates.
Total Revenue

14. 5 Tips on How You Can Turn Followers Into
Buyers

15. Tip: Offer exclusive products or advanced sales via social buy button
ads.
Tip #1
Create Unique Social Experiences

16. Tip: Add personalization to your social efforts is the best way to keep
them coming back.
Tip #2
Connect 1:1 With Your Customers

17. Tip: Develop brand ambassadors and have them share content on social,
then integrate that content into your web site with easy ways to buy the
product via social or via your site.
Tip #3
Social Proof Sells

18. Tip: Ensure that customers can share from Web to social easily.
Tip #4
Social Sharing Still Key

19. Tip: With the new buy buttons demographic targeting will be even more
important to brands.
Tip #5
Demographic Targeting Critical to Success

20. 4 Data Driven Insights That Will Help You
Sell On Social

21. Jirafe Tells You Where Your Most Valuable Customers Come From, So You
Can Find More Of Them!
Insight #1
Know Which Channels Bring You Customers That Spend The Most

22. Jirafe Tells You Which Products Sell The Best So That You Can Lead
Social Campaigns With Them!
Insight #2
Use Your Best Sellers

23. Jirafe Tells You What Products Are Hot With Your Customers Right Now,
So That You Amplify Demand.
Insight #3
Capitalize On What’s Trending In Your Product Catalog

24. Jirafe Tells You Which Products Sell Well On Discount. Promote These
Lower Priced Products to Encourage Impulse Buys and Move Inventory.
Insight #4
Encourage Impulse Buys

25. Thank You!