JBN Session on 2nd February 2017 at Hotel Pullman, Central Park

1. SMEs ARE THE HEART OF ANY
ECONOMY
bDigital is
a one stop platform
that helps SME’s go online and
make money.
“
“

2. OUR OPPORTUNITY IN INDONESIA
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
With
58+
MILLION
SMEs
Billion
$ 522
To GDP
Less Than
10%
Are Online
Contributing
(58%)

3. WHY IS IT DIFFICULT TO GO ONLINE?
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Expensive Pricing
Options
Fragmented
Market & Too
Many Vendor
s
Lack of
Digital Expertise
Business Owners
Lack Time

4. Website Builder
Hosting
Domain
Ecommerce
Online Marketing
Social Media
CRM
Accounting
Coming soon
Coming soon
YOUR DIGITAL CONVENIENCE STORE
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Simple & Affordable solution for SMEs to grow in smart way

5. The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
RUNNING A BUSINESS IS NOT EASY
Finding New
Customers
Gaining Tracti
on
Limited Budget
For Marketing
No In-house
Digital Marketing Ex
pertise

6. Digital
Behaviour of
Consumers

7. Directories
Blogs
Reviews
& Reco’s
Social
Content Sites
Online
market
places
Search
Engines
Your
Site
MANY SOURCES TO BE DIGITAL

8. THE ONLINE BEHAVIOUR OF CUSTOMERS
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

9. Social Media

10. CONTENT FOR SERVICE BUSINESSES
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

11. Solve Pain Points
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
• Do not over promote
• Do not argue with your
customers
• Don’t only talk about yourself
• Not having a call to action
• Do not ignore comments
• Don’t post low res images
• Do not post the same image
multiple times at the same time

12. Paid
Advertising:
Facebook
Ads

13. CONTENT IS KING: Highlight Lifestyle
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
Post Reach
The amount of times your post is shown
Organic Paid

14. WHY USE FACEBOOK ADS?
• Laser targeting capabilities
• Reach virtually any business objectives
• Ads are only shown based on peoples
interests, behavior and demographics =
Relevancy
• 1.5 billion users on Facebook
• 400 million users on Instagram
• Shutterstock Image database is connected to
Facebook ads
Effectively Target Your Target
Audience

15. FACEBOOK ADS BREAK DOWN
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

16. Paid
Advertising:
Google
Adwords

17. Using PPC
You will enjoy certain
advantages over other
forms of online
marketing methods
Get on the top of Google’s page 1
search result instantly
You only pay for
clicks
Traffic is
targeted
You have control
of budget &
scheduling
Fast measurable
result
GOOGLE ADWORDS – ADVANTAGES
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

18. Bidding
Strategy
SEARCH ADS
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

19. GOOGLE ADS IS LIKE…
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

20. YOU NEED CONVERSION TO HAPPEN
Web Visitor Clicks
Your Advertisement
Visits your website Makes a purchase or
becomes a lead
1 2 3
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

21. THE TRUTH
ABOUT
WEBSITES

22. COMMON WEBSITE MISTAKES
4
1
2
3
5
Poorly Designed
Not focused on conversion and lead generation
Too many pages
Weak USPs
Not focused on the benefits for the user

23. IS DESIGN IMPORTANT?
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

24. YOUR WEBSITE IS NOT A BILBOARD
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
YOUR WEBSITE SHOULD WORK FOR YOU!

25. YOUR WEBSITE IS NOT A BILBOARD
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016
YOUR WEBSITE SHOULD WORK FOR YOU!

26. YOUR WEBSITE SHOULD BE ABLE TO
CONVERT
The Simple Smart Way! Affordable Solution Grow your Dream business bDigital Indonesia 2016

27. WHAT KIND OF LEADS DOES YOUR BUSINESS NEED?
EMAIL ME: arvid@bdigital.id
QUESTIONS?