E Holiday Recap

eHoliday Recap: Predictions, Results and Lessons Learned Chuck Davis Chairman, Shopzilla

Panel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About the Mood Study ,[object Object],[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Women Continue To Shop More Online ,[object Object],[object Object],Consumer Survey Source: BizRate Research Holiday Studies 1998 - 2005 Male Female Male Female 1998 2005 65% 61% 61% 60% 56% 55% 49% 39% Female 35% 39% 39% 40% 44% 45% 51% 61% Male 2005 2004 2003 2002 2001 2000 1998 1998

Type of Connection Speed ,[object Object],[object Object],Consumer Survey Q. What kind of connection do you typically have when accessing the Internet? Source: Shopzilla Online Holiday Scoop, conducted by BizRate Research, a division of Shopzilla Inc., was based on a point-of-sale survey online buyers from Nov 26-Dec 24, 2004 and online buyers from Nov 25 – Dec 24, 2004.

Number Of Years Buying Online ,[object Object],Consumer Survey 1 to 3 years Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study More than 3 years and less than 5 years More than 5 years and less than 7 years More than 7 years Less than 1 year Q. How long have you been buying online?

Where/When Does Shopping Occur ,[object Object],[object Object],Consumer Survey Q. When/where did you do the majority of your holiday shopping? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Increases In Holiday Gifts Purchased ,[object Object],Consumer Survey Q. For each of the following product categories please indicate whether you bought more , the same, or few holiday gifts in that category compared to one year ago. Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Top Revenue Days ,[object Object],Merchant Survey Q. What day during the 2004 holiday season represented the largest amount of revenue from sales? Q. What day during the 2005 holiday season represented the largest amount of revenue from sales? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study Mon Dec 13 Mon Dec 6 Before Nov 20 Wed Dec 15 Mon Dec 12 Mon Nov 28 Tue Dec 13

Prediction #1 ,[object Object],[object Object],[object Object],[object Object]

Industry Data ,[object Object],[object Object],[object Object]

Optimism Continues To Increase ,[object Object],Merchant Survey Wave 4 Q. How did you feel about this year’s holiday season? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Revenue Growth Continues ,[object Object],[object Object],Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study Merchant Survey Q. Compared to the holiday season last year, please describe your company’s online revenue.

Prediction #2 ,[object Object],[object Object],[object Object]

Customer Satisfaction ,[object Object],[object Object],Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study Consumer Survey Q. How satisfied were you with your online buying experience during the 2005 holiday season?

Prediction #3 ,[object Object],[object Object],[object Object],[object Object]

Promotional Offers That Influenced Purchase ,[object Object],Consumer Survey Q. Which of the following promotional offers, if any, caused you to make an online purchase this holiday season form a particular retailer during the 2005 holiday season? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Free Shipping Plans ,[object Object],Merchant Survey Q. What marketing promotions are you planning to add for the holiday season? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Key Promotional Programs ,[object Object],[object Object],Merchant Survey Q. Which of the following promotional efforts have been most successful in driving online holiday business this year? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Prediction #4 ,[object Object],[object Object]

Growth in Profit Margins ,[object Object],Merchant Survey Q. Compared to last year’s holiday season, which of the following best describes the profit margins of your online retail business this holiday season? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Prediction #5 ,[object Object]

Holiday Shopping Patterns ,[object Object],Consumer Survey Q. Compared to one year ago, when did you start your holiday shopping in 2005? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

When Did Mark Downs Start ,[object Object],[object Object],Merchant Survey Q. If you offered mark downs this holiday season, when did you begin? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Successful Online Marketing Programs ,[object Object],Merchant Survey Top Online Marketing Efforts Q. Which of the following online marketing efforts have been most successful in driving online holiday business this year? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Rank 1 to 5 with “5” being the most successful Effectiveness of Online Marketing Tools ,[object Object],Merchant Survey Q. Please rate the effectiveness of the online marketing efforts that have been most successful in driving online holiday business this year. Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study

Paid Search ROI Increases ,[object Object],[object Object],Merchant Survey Q. Compared to this time last year through Thanksgiving weekend, have the following online metrics increased or decreased? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study Increased significantly Increased somewhat

[object Object],Multi-channel Retailers More Optimistic Merchant Survey Q. How did you feel about this year’s holiday season? Source: 2005 Shop.org/BizRate Research Online Holiday Mood Study Wave 4 - 2005

Online-Only Has Stronger Revenue Growth ,[object Object],Q. Compared to the holiday season last year, please describe your company’s online revenue. Wave 4 - 2005

Holiday Shopping Patterns ,[object Object],Consumer Survey Source: Shopzilla Online Holiday Scoop, conducted by BizRate Research, a division of Shopzilla Inc., was based on a point-of-sale survey of 3,224 online buyers from December 19 - 24, 2005 and 4,566 online buyers from December 20-24, 2004. Q. If you started your online holiday shopping already what was your primary reason for starting when you did?

E Holiday Recap

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