1. 816.304.7365
createimage@mac.com
from concept to completion
P O R T F O L I O
C R E A T I V E T H A T C O N N E C T S
joan miller tanner
communication arts

2. Thankyouforbeinginterestedinmywork.Ilook
forwardtolearningmoreaboutyourneedsand
discussingcreativesolutionstoachieveresults.
I’vebeenacreativeprofessionalsincethe80’s.
Mybackgroundhasincludedstintsinadagencies,
designandpublicrelationsfirmsaswellas
in-housecorporateteams.Iworkwithclientsto
create,designandimplementsolutionsthathelp
themsuccessfullyobtaintheirobjectives.
Afewexamplesofclientprojectsareonthe
followingpages.
816.304.7365
createimage@mac.com
C R E A T I V E T H A T C O N N E C T S
Hello...
joan miller tanner
communication arts

3. Sprint Telecommunicationsholdingcompanythatprovideswireless
servicesandisamajorglobalInternetcarrier.
When United Telecom bought Sprint and changed the overall company
identity, they faced several tough internal and external communication
challenges. I worked with the corporate communications team to create a
strategy that would help them in a new and forward-thinking way.
Projects included:
•corporate annual reports
•marketing communication publications
•product branding materials
•internal communication programs
The result was a comprehensive and consistent branding program through
all communications from corporate annual report, marketing projects and
internal employee communications.
Program benefits
Program benefits
Business
Support
Employee
Growth
Market
Share
CRMprogramdesign
Annualreport(printanddigital)

4. Kansas City University AprivateuniversitycomprisingofaCollegeofOsteopathic
Medicinefoundedin1916andaCollegeofBiosciences.
I serve as a creative consultant to the University, working on several key
marketing,advertising, branding and fundraising projects.
The “Leading the Way” case statement is an important piece used by the
Advancement department to give an overview of the University’s Centennial
fundraising campaign. This key piece is presented to corporate and civic
leaders as well as key alumni.
Other areas of work include several special
projects, dimensional graphics, promotions
and digital media.

5. BP/Amoco Fromtheneighborhoodgasstationtooneofthenation’sleading
energycompaniesBP/Amocobecameahighlysoughtaftercompany.
My original scope of work with Amoco was to brand special programs (roadside assistance and retail promotional programs). Having a well respected relationship with
this client, I was asked to serve as a consultant through the corporate merger with BP. BP retained my services post merger to continue as a creative consultant for several
challenging projects.
Programprintmaterials Retailprograminfographics

6. Fike Fikeisagloballyrecognizedleaderofprecision-engineered
solutionswhichincreaseefficiencyandprotectpeoplefromharm.
Fike originally retained my services to develop bolder and stronger ad campaigns for their
product lines. After resounding success (over 25% response rates), the scope of work grew to
include corporate branding standards, print, digital media and trade exhibit design.
Concept,designandexecutionofallprintadvertising,directmailandcollateral
Digitalmedia,websitedevelopment

7. Fike Programsforverticalmarkets:BiotechandPharmaceutical
Tradeadvertisement Brochureforbiotechandpharmaceuticalmarkets
Explosionmitigationinfographics BannergraphicsforInterphex

8. CAD CartridgeActuatedDeviceshasbeensynonymouswithenergetic
andpyrotechnictechnologyforoverahalfacentury.
CAD’s upper management needed help promoting their business to win major contracts
in the defense, aerospace, automotive and marine industries. After launching a new branding
program in 2014, CAD was awarded with numerous contracts including a $1.07 million federal
contract. CAD is a subsidiary of Fike, all branding was done to reflect a contiguous branding
strategy with it’s parent company.
Tradeexhibitdesignsandpromotions Corporatecapabilitiesbrochure

9. Rhône-Poulenc Rorer Conferences,salesincentivesandmeetingsaroundthe
worldprovedtobehighlysuccessfulforthisclient.
Working with a well-known sales incentive and meeting planning company, I provided full-scale
integrated branding programs for numerous clients including Rhône-Poulenc Rorer and Aventis.
Conferencepromotion
Meetingitinerarybooklet
Conferencebrochure
Luggagetag

10. Sales Incentive Programs - Cessna

11. Zack Group ZackGrouphasbeeninthemedicalstaffingbusinessforover
25years.Theyhavemorethanquadrupledinsize.
My client relationship with Ron Zack began over two decades ago when he founded
Computer Source, a corporate technology supplier. Having sold that business Ron,
bought a medical staffing firm from Spencer Reed. I work with them to establish
branding, positioning, advertising and marketing communications.
Websiteanddigitalmedia
Marketingcommunicationsmaterials

12. Flower City Printing Wesucceedbymaking
otherssuccesful.
FlowerCityPrintingwantedashowcasepiecethatwouldhighlighttheirrangeof
capabilitiesandpresenttheminafreshway.Weusedtheircorporateidentityand
brandnametotelltheirstory.
Capabilitiespresentationandprintmedia

13. Whatisthefirstthingthatcomestomindwhenyoupictureacompanyorbrand?
Theansweriseasy,it’stheirlogo.Logodesignisthefoundationofyourbusiness.Iuseaprovenprocesstodeveloplogosthatarelastingassetsformyclients.Inadditiontothe
developmentoflogos,Ihavecreatedseveralcompletebrandingprogramsandstandardsguides.
Brand identities

14. Let’sgetintouch:createimage@mac.com
orcall816.304.7365
816.304.7365
createimage@mac.com
C R E A T I V E T H A T C O N N E C T S
Goodbye
Don’tletthisbe...
A partial listing of the clients includes:
AMC Entertainment
American Century Investors
Aventis
BP/Amoco
Beechcraft
Best Manufacturing, Inc.
Cessna Aircraft Company
Computer Source
Crown Center Development
Fike Corporation
Fixtures Furniture
Hallmark Corporation
Haworth
Heatilator Company
Highland Properties
HNI/HON INDUSTRIES Inc.
Imax Corporation
JCNichols Company
Navistar
Rhone-Poulenc
Shawnee Mission Medical Center
Sony Corporation
Sosland Publishing
Sprint
Target
Terra Nova
Truman Medical Center
Unitog Company
Volvo
Waddell & Reed
YRC World Wide
Zack Group
MARKETING COMMUNICATIONS:
Advertising
Annual Reports
Direct Mail Programs
Identity/Branding Programs
Lead Generation Programs
Literature Projects and Systems
Marketing Plan/Strategy
Merchandising/Sales Programs
Package Design
Product Promotion/Literature
Website Development
IDENTITY & IMAGE DESIGN:
Image Audit & Analysis
Identity Systems/Implementation
Logo Creation & Style Guidelines
Product Development
Trademarks/Icon Creation
ENVIRONMENTAL DESIGN:
Architectural Graphics
Exhibits/Trade Shows
Product Showroom
Signage
joan miller tanner
communication arts