Joadre is an African-inspired social fashion label with a great purpose. From comfortable fabric designs to stylish garments, we offer ready-to-wear exclusive fashion for every day use. We offer affordable fashion with a high social value. Joadre community connects the mind-set with the outwards looks to create true lasting beauty for every woman. „nurturing a gorgeous look starts from the attitude and way of life, which we reflect in our outwards look“....Joana Adesuwa Reiterer, Joadre CEO.

1. Online shop: www.joadre.com/shop

2. 2
Joadre is an African-inspired social fashion label with a great
purpose. From comfortable fabric designs to stylish
garments, we offer ready-to-wear exclusive fashion for
every day use.
African-inspired ready-to-wear fashion is barely accessible
in retail, even in Africa. On the other hand, thousands of
African women are trafficked to Europe due to high
unemployment.
Connecting business and social values, Joadre is out to
empower women; both our workers producing the fashion
and our customers wearing Joadre.
Joadre was initiated by award-wining social entrepreneur
Joana Adesuwa Reiterer. Joadre is managed by an
enthusiastic team of young entrepreneurs - Joana, Paola
Fasan, Gina Ani and Richard Stephens Aiwansedo.
„nurturing a gorgeous look starts from the attitude and way
of life, which we reflect in our outwards look“....Joana
Adesuwa Reiterer, Joadre CEO.
Online shop: www.joadre.com/shop

3. Thousands of young women are disadvantaged and suffer
unemployment. Many try their luck to migrate to Europe,
where they end up as victims of trafficking. Joadre is convinced
that every woman should have the chance to live a beautiful
life, therefore, we are happy to connect our business with this
great mission of preventing human trafficking.
We train and employ disadvantaged Nigerian women to
produce our fashion goods. By so doing, we give them the tools
to rise and design better future prospect for themselves.
Online shop: www.joadre.com/shop

4. Online shop: www.joadre.com/shop
We offer affordable fashion with a high social
value. From fabric design to finished
garments, we influence every step to give our
consumers comfort and a unique look.
We produce dresses, tops and blouses, pants
and skirts, coats and jackets as well as
handbags.

5. Joadre community connects the mind-set with the
outwards looks to create true lasting beauty for every
woman. We are all about creating fashion with a great
purpose and that is why our community focuses to
empower her customers.
We utilize the power of social media communication
to interact with our audience. Primarily capitalizing on
Vlogs as joadre TV and blogs with free „How to“
materials.
Joadre TV is entertaining and empowering. An online
format featuring popular personal developmental
everyday issues aimed to help our customers enjoy a
sustainable life & style they love.
Joadre community creates a lifestyle we call “the
impact-lifestyle”.
Online shop: www.joadre.com/shop

6. 6
Design: Vienna, Austria
Production: Lagos, Nigeria
Management: Nigeria, Austria
Distribution: Ecommerce, direct outlet and select stores
CEO: Joana Adesuwa Reiterer
Company: Rolemodelx Impact Group GmbH
Photography redits: Magdalena Possert, Markus Van der
Man, Joadre
Contact details & information:
Telefon: +43 (0) 6503308521
General enuiry: office@joadre.com
Partnership/Investors relation: joana@joadre.com
Media/Press & retail: marketing@joadre.com
Community, blogs, vlogs, volunteering:
community@joadre.com
www.joadre.com / ATU 63971759
Online shop: www.joadre.com/shop