Presentation given by Mollejuo during the ENTER 2013 conference.

1. Augmented Cities
Joanan Hernandez
Mollejuo
Montreal, Canada
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2. Augmented Cities
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3. Mollejuo
We help people find city icons and landmarks
in a more human way, without using maps
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4. We have been doing AR work for about two
years
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5. NYC
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6. Looking for WTC memorial…
???
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7. The problem?
MAPS!
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8. Like these …
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10. http://www.newyork101.net/new-york-map/
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11. http://www.buzzfeed.com/expresident/the-ultimate-nerd-guide-to-new-york-city
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12. Or this one… Good luck!
http://mappery.com/map-of/Paris-France-Tourist-Map-4
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13. Which leads us to this …
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14. City Icons!
Apps to the
rescue
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15. How do they work?
Screen
Capture
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16. Functionality
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17. Iconed Cities
• New York • Singapore
• Washington D.C • San Francisco
• Boston (Freedom Trail) • Chicago
• Paris • Las Vegas
• London • Mexico DF
• Rome • Shanghai
• Dubai • Beijing
• Hong Kong
• Tokyo And many more coming
• Barcelona …
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18. Do people get it?
# Of Uses Las Vegas
1800
Icons app
1600 Intro
1400 London
Olympics
1200
1000
800 # Of Uses
600
400
200
0
Week
12
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19. AR is a new medium
People interaction with objects is changing, the
same way as we changed our behavior due to
the internet
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20. Mollejuo is being part of this next big thing
that is happening now!
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21. Thanks!
@Mollejuos
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