Digital Leadership + Scaling Globally
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Workshop at The Collective Global Accelerator. Helping the selected social impact entrepreneurs scaling their business globally. Using insight, strategies and develop business acumen.
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Digital Leadership + Scaling Globally
- 1. Digital Leadership & Scaling Globally By João Bocas
- 2. Start your business with a GLOBAL mindset, BUT remember to always stay TRUE to yourself & your MISSION
- 3. getting the basics right……avoid common mistakes
- 5. let’s validate my brilliant idea
- 6. Validation, When, How, How many people….
- 8. the mindset of an entrepreneur
- 9. the 10 most important skills - entrepreneur •PASSION •Confidence •Discipline
- 10. the 10 most important skills - entrepreneur •Open Minded •Self Starter •Competitive
- 11. the 10 most important skills - entrepreneur •Creativity •Determination •People Skills •Work ethic
- 13. 7 keys to scale a start up globally
- 14. have a good reason to start-solve a real problem
- 15. get your product in the hands of the right people
- 16. be frugal and reach revenue faster
- 18. build a team and invest in team communication
- 19. localize and "light the fuse”
- 20. stay true to yourself and your mission
- 22. the important bit.. • have a consistent message • link your mission to that message • aim to engage AND not sell • look for right audience in the right platform • avoid scanning for answer • user driven health innovation
- 23. WHY ? …….always start with WHY ? • Atrial Fibrillation affect 2 million people • 100.000 people die per year • 80% preventable with better diagnosis • 1.3 million ECG’s in UK • 33 NHS providers using the device
- 24. engage and start with why…. golden circle https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
- 25. what’s important….what to consider ? digital mission values WHY ?
- 26. tips to be a digital leader
- 27. break time…
- 28. integrate digital thinking into everyday management – digital fluency
- 29. encourage other to develop digital competencies – workforce capabilities
- 30. use social media to its full potential – willingness to experiment
- 31. understand how tech is transforming society – translate to business impact
- 32. promote collaborative environments – digital to permeate all company
- 39. define your market and understand process
- 41. digital ….what is digital….best platforms…
- 42. the digital world in 60 seconds…
- 43. group discussion 0 10 20 30 40 50 60 70 80 90 100 others Youtube Twitter Facebook Instagram LinkedIN best social media platforms Both B2C B2B
- 48. select the best platform(s) for you…. https://www.lyfemarketing.com/blog/best-social-media-platforms/
- 49. know it well • your competition • your marketplace • your customer • the influencers • understand challenges
- 50. route to market : B2C totally online – via digital example : free app download – also know as freemium
- 52. 3 p’s of start up success : people , people , people team ( people ) product ( people ) plan ( people )
- 53. Serial Entrepreneur & Top 100 Global Digital Health Influencer Connect with me….I am human https://twitter.com/WearablesExpert e-mail me: joao@digitalsalutem.com www.linkedin.com/in/thewearablesexpert
Notas del editor
- Validation Exercise
- Identify Stakeholders Understanding the processes What’s their involvement ?
- https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
- Examples : Huge Mobile phone uptake APLLE Always go for mass market , big Opportunities NOW : Diabetes, Apple Health.
- Out of here – Business plan and even Financial forecasting.
- Purpose, Process , Product People, Product , Plan Price, Product , Promotion