O documento discute as tendências do e-commerce e do mercado de ingressos online no Brasil. Apresenta o caso de sucesso da Show de Ingressos e discute como o comércio eletrônico está se tornando cada vez mais social, móvel e baseado em jogos. Também aborda estratégias como reputação, recomendações, nichos, compras coletivas e fidelização para disputar esse mercado.
19. Classe Social Compradora 61 % Classe A/B 35% Classe C - número crescendo 4% Classe D Os consumidores entre os 25 e 44anos dominam o mercado de compras online com 48% do total.
28. O que está mudando .. Experiência de Compra Pesquisa antes de comprar Interação com o E-consumidor Básico já não encanta Uso intensificado de Redes Sociais OnLinetoOffLine OffLinetoOnLine Boca no trombone
47. Publicidade OnLine Em busca do ROI (ReturnOnInvestment) Se for investido R$ 200,00 na divulgação de um loja e isso gerar um faturamento de R$ 1.000,00, o ROI de 5x (cinco). - Calculo: Divida o valor total faturado pelo investimento realizado.
72. O que vem por ai .. GAMEficação ou GAMEfication Fãs entram diariamente em games. Por que não terem prazer em usar nossos sites e aplicativos? As mecânicas de GAMES serão amplamente exploradas em aplicativos daqui pra frente. Tornar as coisas mais divertidas, com melhor usabilidade e mais bacana possível.
100. POS inteligente e integrada para Venda e impressão do ingresso e recebimento dos nossos Meios de Pagamento em Pontos Físicos;
101.
Notas del editor
“Instead, most of the reviewers’ ire relates to the fact that publishers WW Norton have decided not to release a Kindle version of the book at the same time as its hardback release.”http://techcrunch.com/2010/03/22/im-not-kidding-do-it-now/“Usually, an amazon review it isn't what you would call a critical review. Unless absolutely maddened by an inflated price (not the author's fault) or hype (not the author's fault) terrible or misleading jacket design (not the author's fault) readers, unlike critics, usually just don't bother. They simply stop reading. Yet occasionally, readers also leave reviews in which they take issue with something – as they are perfectly entitled to do.”http://www.amandacraig.com/pages/blog_01/blog_item.asp?Blog_01ID=229
Social Recommendations: Personal shopping recommendations based on profile similarities to other customers.“The click-through and conversion rates — two important measures of Web-based and email advertising effectiveness — vastly exceed those of untargeted content such as banner advertisements and top-seller lists. [...] Our item-to-item collaborative filtering algorithm produces recommendations in realtime, scales to massive data sets, and generates high quality recommendations.”http://agents.csie.ntu.edu.tw/~yjhsu/courses/u2010/papers/Amazon%20Recommendations.pdf
The view from the independent voice of authority, professional or prosumers, either integrated into an e-commerce product page, a social network page, a product reviews site, an online magazine and/or in news feed.
“In the future, the difference between social networks and corporate websites will be hard to distinguish.”http://www.web-strategist.com/blog/2010/04/30/social-commerce-breakdown-how-levis-and-facebook-prompt-your-friends-to-get-you-to-buy/“Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort. In particular, many brands are putting ’social chicklets’ on their homepage to “Follow us on Twitter” or “Friend us on Facebook” without considering the ramifications.”http://www.web-strategist.com/blog/2010/03/28/matrix-evolution-of-integration-of-social-media-and-corporate-websites/