This document discusses using video in recruiting to increase engagement and response rates. It recommends creating a series of 3 unique videos sent over 3 days to candidates as the key to success. Data shows response rates can increase to 20-25% when using media properly, such as viral, top ten, personalized, or animated videos. Using video in the current competitive talent market allows recruiters to stand out from other opportunities candidates receive and better engage them throughout the hiring process.

2. Jason LaBarbera

3. Current Methods of Recruiting
• LinkedIn
• Career Page
• Calls
• Email
• Post and Pray

4. Why is this not working?
• Company Messages are EXACTLY the
Same
• Too Many Opportunities Candidates
• Hate Talking to Recruiters

5. Where Does the Time Go?
• Pitching
• Adding more names (sourcing)
• Managing Hiring Manager expectations
• Making excuses

6. Key to success
• 3 unique videos (series)
• Sent in sequential order
T,W,Th
• Yield Optimal results
• Final step… automated pitch
Candidates are engaged and
informed

7. Video is better than you (kinda)!!

8. 01
30
150
No Media With Media Touched
20% - 25% Response Rate
When Using Media Properly

9. Types of Media…
• Viral
• Top Tens
• Personalized
• General Overview
• Animation
• Pitch Automation

10. Using Media in Today’s Fight for
Talent
• Increase your Response Rate
• Increase your Engagement
Opportunities

11. •Questions?
Hit me up to talk VIDEO Recruiting:
415.408.8187
jason@sunolgroup.com