2. Jason LaBarbera

3. Current Methods of Recruiting
• LinkedIn
• Career Page
• Calls
• Email
• Post and Pray

4. Why is this not working?
• Company Messages are EXACTLY the
Same
• Too Many Opportunities Candidates
• Hate Talking to Recruiters

5. Where Does the Time Go?
• Pitching
• Adding more names (sourcing)
• Managing Hiring Manager expectations
• Making excuses

6. Key to success
• 3 unique videos (series)
• Sent in sequential order
T,W,Th
• Yield Optimal results
• Final step… automated pitch
Candidates are engaged and
informed

7. Video is better than you (kinda)!!

8. 01
30
150
No Media With Media Touched
20% - 25% Response Rate
When Using Media Properly

9. Types of Media…
• Viral
• Top Tens
• Personalized
• General Overview
• Animation
• Pitch Automation

10. Using Media in Today’s Fight for
Talent
• Increase your Response Rate
• Increase your Engagement
Opportunities

11. •Questions?
Hit me up to talk VIDEO Recruiting:
415.408.8187
jason@sunolgroup.com