Joseph Baladi

Singapore Singapore

Brand & Business Strategist I Author I University Professor I Speaker

Apparel / Fashion

Purpose will help reveal the greatness that is within Asian brands... Purpose is the engine that propels good companies into greatness. Purpose is today more relevant than ever because the global landscape has changed so significantly that the very calculus that defines the relationships business needs to have with people has been redefined. Central to what customers want - beyond good products and services - is a contribution from companies to fixing social, economic and even political problems. A “better society” is a growing yearning in a world where people are increasingly feeling anxious and even threatened. While some companies will view this as an unwanted burden, the more visiona...