2. Digital Dialog
• Inbound v Outbound
– Content v. gimmick
• Omni channel
• Content Draw
– Engage!
– Consistent!
– Concise!
• Retargeting
• Pixel
• BackLinks
• Permission based-audience coverts
at a 750% higher rate than
interruption-based marketing.
– Examples: subscription based email
marketing, social media, blog
subscribers, webinar attendees, etc.
• Metrics
• Analytics
• SEO
• Permission based examples of SEO,
keyword targeting, landing page
strategy, content/blog strategy, etc.
–
• Content as “bait” – don’t try to tell
everyone everything right away
– Conversational
– Use visuals
– Call to action
– Persistent key words
13. There’s MORE than Facebook?
• Facebook
• Email
• Twitter
• Pinterest
• Google+
• Facebook
Like
• WhatsApp
• SMS
• Reddit
• LinkedIn
• StumbleUpo
n
• Buffer
• Tumblr
• Yummly
• Digg
• Delicious
• Evernote
• Amazon
Universal
Registry
• Amazon
Wishlist
• AOL Lifestream
• AOL Mail
• Arto
• Bitly
• Blogger
• Box
• Diigo
• Diigolet
• Facebook Send
• Fancy
• Flipboard
• FriendFeed
• Google
Bookmarks
• Gmail
• Hootsuite
• Houzz
• Instapaper
• Kaboodle
• Kik
• Line
• Menéame
• Microsoft
OneNote
• Newsvine
• Odnoklassni
ki
• Outlook
• Pinboard
• Plurk
• Pocket
• Printer
Friendly
• PrintFriendly
.com
• Slashdot
• Soup
• Tapiture
• Techmeme
• TinyURL
• Typepad
• Viadeo
• VKontakte
• Wanelo
• We Heart It
• Wordpress
Blog
• Wykop
• XING
• Yahoo! Mail
• Yammer
14. Digital Delight
Steps to Success
• Distill Clear Objectives
• Set Reasonable Expectations
• Collaborate on an Iterative
Holistic Strategy
• Well Defined and Relevant
Metrics
• Stay the Course
• Exploit Real Experience
Digital Danger
• “How do you know when you
arrive if you don’t know where
you are going?”
• “The web is a game changer!”
• “This is a Marketing thing! This is
an IT thing!”
• “Can’t manage what you can’t
measure.”
• “Let’s try It for awhile.”
• “Let’s give it to someone who has
the spare time to focus on this.”
15. If it were easy –
everyone would be
doing it!
Let experience be
your guide.
Questions?
TORCHLITE
GROUP
16. 8 | Instagram
77 - eBizMBA Rank | 100,000,000 - Estimated Unique Monthly Visitors | 49 - Compete Rank | 145 - Quantcast Rank | 36 - Alexa Rank | Last Updated August 1, 2016.
The Most Popular Social Networking Sites | eBizMBA
9 | Reddit
85 - eBizMBA Rank | 85,000,000 - Estimated Unique Monthly Visitors | 81 - Compete Rank | 146 - Quantcast Rank | 30 - Alexa Rank | Last Updated: August 1, 2016.
The Most Popular Social Networking Sites | eBizMBA
10 | VK
97 - eBizMBA Rank | 80,000,000 - Estimated Unique Monthly Visitors | *150* - Compete Rank | *120* - Quantcast Rank | 21 - Alexa Rank |Last Updated August 1, 2016.
The Most Popular Social Networking Sites | eBizMBA
11 | Flickr
123 - eBizMBA Rank | 65,000,000 - Estimated Unique Monthly Visitors | 138 - Compete Rank | 139 - Quantcast Rank | 91 - Alexa Rank | Last Updated August 1, 2016.
The Most Popular Social Networking Sites | eBizMBA
12 | Vine
581 - eBizMBA Rank | 42,000,000 - Estimated Unique Monthly Visitors | 237 - Compete Rank | 335 - Quantcast Rank | 1,172 - Alexa Rank |Last Updated August 1, 2016.
The Most Popular Social Networking Sites | eBizMBA
13 | Meetup
596 - eBizMBA Rank | 40,000,000 - Estimated Unique Monthly Visitors | 791 - Compete Rank | 701 - Quantcast Rank | 296 - Alexa Rank | Last Updated August 1, 2016.
The Most Popular Social Networking Sites | eBizMBA
14 | Ask.fm
779 - eBizMBA Rank | 37,000,000 - Estimated Unique Monthly Visitors | 2,046 - Compete Rank | 113 - Quantcast Rank | 179 - Alexa Rank |Last Updated August 1, 2016.
The Most Popular Social Networking Sites | eBizMBA
15 | ClassMates
1,487 - eBizMBA Rank | 15,000,000 - Estimated Unique Monthly Visitors | 153 - Compete Rank | *285* - Quantcast Rank | 4,022 - Alexa Rank |Last Updated August 1, 2016.