There's no company exactly like yours. There's nothing like PowerBranding. PowerBranding is strategic and creative. It goes further — from name, logo, and tagline....to powerful product development, web content and visual impact. Does your business deserve anything less? Find out more. Brand Consultant, Branding Consultant, Brand Strategy, Brand Consultancy, Brand Development, Brand Identity, Branding, Atlanta, International,

1. If you want to grow your company,
you need to brand
your products and services
and gain stronger
engagement, marketing & sales
That’s why you’ll
want to know about
That’s why you’ll
want to know about
If you want to grow your company,
you need to brand
your products and services
and gain stronger
engagement, marketing & sales
POWERBranding
TM

2. If Got a minute
to talk about brand
?
Pssst! You really do need a few minutes to think this through.
Because your prospects, clients, and stakeholders
...just did.
In the time it took you to read this page so far, your audience
has already gained and locked in thier impression of your brand.
Yep, it’s a fast burn. Pretty damn judgmental.
But get used to it. Every one of us is slinging our swords all day
long to keep those irrelevant yapping brand messages at bay.
So we need to break though that static. And be bullseye relevant
to your prospects.
*
*
2

3. ?BRAND VALUE
“Creativity and imagination are crucial to the success of a brand.”
“...the brand (is) an organizing idea in corporate strategy,
to touch and inform everything they and their people
make, do and say.”
“The intangible element of the combined market capitalization of the S&P 500
has increased to around 80%, compared with some 30% twenty years ago, and is
likely to grow even further as tangible distinctions between businesses become less
sustainable. The brand element of that combined market value
amounts to around one-third of the total, which confirms
the brand as the most important single corporate asset.”
“Time & money on an intangible?”
“The clarity of focus that a strong brand positioning
gives organizations will always create more effectiveness,
efficiency and competitive advantage across all operations.”
— “Brands And Branding” (Bloomberg Press)
“Marketing is not selling. Marketing is building a brand
in the mind of a prospect. If you can build a
powerful brand, you will have a powerful
marketing program. If you can’t, then all the fancy
advertising, fancy packaging, sales promotion, web design, and
public relations in the world won’t help you achieve your objective.”
—“The 22 Immutable Laws Of Branding”
“There’s a seismic shift taking place in the world of business.
The shift from selling to buying. This shift is enhanced by,
accelerated by, and caused by brands.”
3

4. What makes
your business
distinctive ?
What do you offer —
tangible & intangible?
How do your prospects
and customers perceive
what you sell?
Do you have a Better way?
A New Way?
A Different Way?
W-I-I-F-M?
PERSPECTIVE
“Do prospects “get” our company?”
4
The answers to key questions like these
are the raison d’etre for your business...
help your customers relate to you...
and why you want to do a really good job
on branding or re-branding,
and roll out that thinking across your
company products, services and culture.
Do they get a really strong
great impression of what you do, and a
“thumbs-up” feel for your brand,
and why they might want to do business with you...
...with just a quick look?

5. “Can PowerBranding make a difference?”
FOCUS 5
This is the excerpted PDF...
...get in touch & grab the rest
of this tasty branding perspective!
o Check out the thinking behind this unique process
o See, hear, touch and feel the clients we’ve worked with,
in branding, marketing, strategic planning and consulting programs
o See some great samples of our branding and targeted marketing
work (we’re not showing the crappy stuff)....
o...including some of the strongest work that’s earned 27 Gold and
Silver SouthStar Award trophies, presented by the Direct Marketing
Association, for the unique combination of Strategy, Creativity, and
Results
o Checklist for “Why Do This Branding Work?”
....and more!
SAY HI here in LinkedIn...
or JoelAlpert123@gmail.com
...let’s talk about your branding, re-brand, marketing or the strategic
thinking we might help with...let’s do a no-obligation virtual coffee call

6. T A P T H E P O W E R
© 1999 —2016 MarketPower, Atlanta, GA. MarketPower is a federally-registered trademark, and our servicemarks include:
PowerBranding, PowerPlanning, Continuity Consulting, PowerCreative, PowerSessions, and the unique execution of light bulb graphic.
Structural Dynamics, Digital Business Analysis, and Digital Decision-Making, are servicemarks of Robert Fritz, Inc. All programs are subject to evolution. v0814d
Joel@MarketPoweronline.com 404.636.5635
PowerBranding,
PowerPlanning, and support
programs are produced by
Joel Alpert…
— Structural Dynamics
Consultant
— Certified Direct Marketer
— Inbound Marketing
Certified Professional
— Certified Business
Communicator
These unique programs
integrate the proprietary
consulting and strategic
processes developed by
Robert Fritz, Inc. in the field
of Structural Dynamics …with
the award-winning tactical &
creative programs developed
by MarketPower.
RECOMMENDED
JoelAlpert123 @JoelAlpert JoelSkype
MarketPower is a specialized marketing consultancy that seamlessly brings together the
essential elements of practical strategy…smarter marketing tactics…and effective, award-
winning creative campaigns, to help companies produce results faster and more efficiently.
This is the excerpted PDF:
get in touch to grab the rest of this tasty PDF...