4. ▸ Consumers want New, Innovative, and Unique experiences
▸ Target Market is Technology Hungry
▹ We create new adventures, take risks, and travel for
entertainment
▸ Product / Service: Benefits, Experiences, Features
▹ Customer: Wants, Needs, Fears… Substitutes
Business Model
4
5. ▸ Competitive Advantage exists in
Cost, Service, and Strategies
▸ Competitive Advantage exists
Everywhere
▹ Pepsi v Coke
▹ Nike v Adidas
Business Model
5
▸ We compete with every form of Entertainment
7. ▸ The gaming walls can turn, flip, and move to make different settings
to have several games in one location.
▸ This is a place where we will always have the newest games and
best equipment.
▸ Bring in a restaurant side to the business.
▸ With part of the warehouse being a restaurant, we will separate
rooms where you can eat in Hawaii, Rainforest, or Italy.
Uniqueness
7
8. ▸ The Void costs $30 for 30 minutes
▸ Ethereal Experience will be $8 for 15 minutes up to
an hour.
▸ With the money from restaurant revenue, we can
make the cost cheaper.
Cost
8
9. ▸ Partnering with professional sporting leagues to be
able to have virtual reality games shown.
▸ Great for people to be at the game without actually
being there.
▸ Re-live experiences
New Innovation
9
11. ▸ The Void
▹ Virtual reality park Lindon, Utah
▸ Samsung Gear VR
▹Personal headset VR
▸ All other entertainment sources
▹Amusement parks, movie theatres, etc.
Competition
11
12. ▸ Who?
▹ Young adults to middle aged adults 24-40
▸ Where?
▹ Washington D.C.
▸ How?
▹ Through online and TV ads and word of mouth
Target Segments
12
13. ▸ Tom, Joe, and Neil
▸ 28, 25, 27 years old
▸ They like to hangout, play video games, and spend time with friends
▸ Full time Careers
▸ Willing to spend money on entertainment
▸ Live 30 minutes outside of DC
Persona
13
16. Inbound Logistics
16
● Processes related to Receiving, Storing,
and Distributing inputs internally.
● We do this by:
○ Having great relationships with our
Partners, Suppliers, and Manufactures
17. Operations
17
● The stage where the Materials become the
Final Product
● We can do this by:
○ Producing Top Quality Equipment
○ Having Updated Systems
○ Producing New Experiences
18. Outbound Logistics
18
● These are the activities that deliver your
Service to the Customer
● We can do these things by:
○ Creating great first impressions
○ Being part of the Community
○ Finding Innovative ways to disrupt the
Target Market
19. Marketing & Sales
19
● Social media presence
● Advertisements
● Videos about virtual reality
● Showcase prices
● Promoting health
20. Services
20
● Virtual tutorials
● Sign waivers
● Information centers
● Customer survey
● Fast speed response time
● Repair time fast
22. “▸ Scalability: One of the only venues to offer newest
technology with high quality entertainment.
▸ Market that few have taken in today’s world of entertainment.
▸ “The experience ‘is radically different than any computing
experience you’ve had before’”. (WSJ, Christopher Mims, 2016)
