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The Creative Gorilla #2 
Allowing our beliefs and our thinking to be challenged is a good stimulus for creativity. 



  Challenge Your Beliefs… 
“This is how humans are: we question all our beliefs, except for the ones we really believe, and those 

we never think to question. Orson Scott Card  ~ American Author 

                               
                                                              develop a negative energy (resistance) for change. 
                                                              In  that  hypothesis,  it  has  links  to  other  positive 
                                                              approaches such as Appreciative Inquiry (AI). 

                                                                Having attended a course on AI and read a book 
                                                              on SF [The Solutions Focus by Paul Z. Jackson and 
                                                              Mark  McKergow],  I  had  been  seduced  by  the 
                                                              positive  approach;  it  appealed  to  my  nature.  But 
                                         
              “I Believe We Could Be Friends” 
                                                              seduction  can  be  dangerous  (de  Laclos  didn’t  call 
                                                              his book “Les Liaisons Dangereux” for nothing) and 
  Do  you  feel  uncomfortable  when  people                  I  had  doubts  that  SF  could  replace  CPS  entirely. 
challenge your thinking or beliefs?  Read on…                 After all I have spent ten years schooling myself in 
  Do  you  ever put  yourself  in  the  position  where       various aspects of CPS and I find it works.  
others can challenge your beliefs? Or do you seek               As  a  recent  participant  in  one  of  Mark 
to  avoid  such  situations?  If  you  do  you  may  be       McKergow’s  workshops,  I  raised  a  number  of 
missing an opportunity to stimulate your creativity           questions  with  him.  Afterwards  people  asked  me 
and innovation.                                               why I had asked difficult questions (all of which he 
  If you have the chance to attend a workshop on              dealt with very well).  
Solutions  Focus  (SF),  do  attend.  Solutions  Focus  is      I  hadn’t  felt  that  I  asked  difficult  questions  but 
an approach to change and tackling people issues.             Mark’s  hypothesis  challenged  my  thinking  and 
It differs from more conventional approaches such             belief in the problem focussed approach.  I needed 
as  Creative  Problem  Solving  (CPS)  because  it            him to convince me and he did a good job.  
focuses  on  finding  a  solution  for  messy  situations 
                                                                Whilst I’m still not 100% convinced, beliefs aren’t 
(i.e. there is no right answer) rather than exploring 
                                                              that  easy  to  change,  the  challenge  did  set  me 
the problem.  
                                                              thinking in a different way. Which brings us back to 
  Its  central  hypothesis  (in  my  words)  is  that         my first paragraph. 
focussing on the solution builds positive energy to 
                                                                Edward de Bono in his book “Serious Creativity” 
create change whilst focussing on the problem can 
                                                              [an excellent summary of his work over the years] 

                                                                                                                   1
                                      
The Creative Gorilla #2 
talks    about      “the     creative     challenge”      to         I  still  use  Creative  Problem  Solving  (or  Flexible 
conventional thinking and beliefs, how it refuses to             Solution  Finding  as  I  prefer  to  call  it)  for  more 
accept that the current way is necessarily the best.             mechanistic  issues,  but  for  organic  issues  with 
He  sees  the  challenge  as  one  of  the  fundamental          plenty of people involved, SF is a wonderful tool.  
processes of lateral thinking.                                       For a case study of SF in action, please click here: 
   Mark  and  others  have  challenged  the                      Developing  a  Team  Using  Solutions  Focus.  If  this 
conventional  thinking  on  change  and  problem                 link      does        not    work,     please     go     to 
solving  and  as  a  result  I’m  thinking  about  various       http://www.yesand.biz/KnowledgeBank.html  

workshops  and  courses  that  I  might  improve  by                 Have a great week finding solutions. 
taking  an  SF  perspective  i.e.  the  challenge  has 
stimulated my creativity and innovation.                                           I
                                                                 John Brooker   Loving Creativity in Business 

SO…                                                               


   Think  about  a  strong  belief  you  have.  What                                     Yes! And... 
might you do to challenge your that belief?                                   Is a creative facilitation company. 
                                                                 We work internationally with leaders in medium 
ACTION… 
                                                                 to  large  organisations  who  must  tackle  an 

   In the next week or so, take a small step to do               important             challenge,      opportunity        or 

just that. For example, read a newspaper that has a              project, creatively. We facilitate their people to: 

different  political  stance  to  your  usual  newspaper         •       Explore  situations,  create  ideas  and  plan 
(the  Guardian  instead  of  the  Telegraph  or  vice                    action in outstanding meetings 

versa). See what thoughts it provokes. It might just 
                                                                 •       Develop  skills  to  think  flexibly, 
                                                                         communicate  powerfully  and  act  with 
spark some creative change.                                              agility 

   To  find  out  more  about  “The  Solutions  Focus”           •       Innovate in a structured and creative way  
                                                                         Imagine what we can do for your team… 
see www.thesolutionsfocus.com. 
                                                                                            
                                                                             Contact John or Kate Brooker: 
To Close 
                                                                                       Speak: 020 8869 9990 
   It  is  interesting  to  look  back  at  our  work.  Since                      Write: hi@yesand.co.uk
writing this article in June 2004 I have become an 
                                                                                       View: www.yesand.biz 
adherent  of  Solutions  Focus,  using  it  in  many 
workshops.  

   I  have  found  it  to  be  a  powerful  antidote  to 
many  of  the  issues  caused  by  hunting  the  root 
cause of problems e.g. blame seeking.  


                                                                                                                           2
                                       

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The Creative Gorilla ~ #2 Challenge Beliefs F

  • 1. The Creative Gorilla #2  Allowing our beliefs and our thinking to be challenged is a good stimulus for creativity.  Challenge Your Beliefs…  “This is how humans are: we question all our beliefs, except for the ones we really believe, and those  we never think to question. Orson Scott Card  ~ American Author    develop a negative energy (resistance) for change.  In  that  hypothesis,  it  has  links  to  other  positive  approaches such as Appreciative Inquiry (AI).  Having attended a course on AI and read a book  on SF [The Solutions Focus by Paul Z. Jackson and  Mark  McKergow],  I  had  been  seduced  by  the  positive  approach;  it  appealed  to  my  nature.  But    “I Believe We Could Be Friends”  seduction  can  be  dangerous  (de  Laclos  didn’t  call  his book “Les Liaisons Dangereux” for nothing) and  Do  you  feel  uncomfortable  when  people  I  had  doubts  that  SF  could  replace  CPS  entirely.  challenge your thinking or beliefs?  Read on…  After all I have spent ten years schooling myself in  Do  you  ever put  yourself  in  the  position  where  various aspects of CPS and I find it works.   others can challenge your beliefs? Or do you seek  As  a  recent  participant  in  one  of  Mark  to  avoid  such  situations?  If  you  do  you  may  be  McKergow’s  workshops,  I  raised  a  number  of  missing an opportunity to stimulate your creativity  questions  with  him.  Afterwards  people  asked  me  and innovation.   why I had asked difficult questions (all of which he  If you have the chance to attend a workshop on  dealt with very well).   Solutions  Focus  (SF),  do  attend.  Solutions  Focus  is  I  hadn’t  felt  that  I  asked  difficult  questions  but  an approach to change and tackling people issues.  Mark’s  hypothesis  challenged  my  thinking  and  It differs from more conventional approaches such  belief in the problem focussed approach.  I needed  as  Creative  Problem  Solving  (CPS)  because  it  him to convince me and he did a good job.   focuses  on  finding  a  solution  for  messy  situations  Whilst I’m still not 100% convinced, beliefs aren’t  (i.e. there is no right answer) rather than exploring  that  easy  to  change,  the  challenge  did  set  me  the problem.   thinking in a different way. Which brings us back to  Its  central  hypothesis  (in  my  words)  is  that  my first paragraph.  focussing on the solution builds positive energy to  Edward de Bono in his book “Serious Creativity”  create change whilst focussing on the problem can  [an excellent summary of his work over the years]  1  
  • 2. The Creative Gorilla #2  talks  about  “the  creative  challenge”  to  I  still  use  Creative  Problem  Solving  (or  Flexible  conventional thinking and beliefs, how it refuses to  Solution  Finding  as  I  prefer  to  call  it)  for  more  accept that the current way is necessarily the best.   mechanistic  issues,  but  for  organic  issues  with  He  sees  the  challenge  as  one  of  the  fundamental  plenty of people involved, SF is a wonderful tool.   processes of lateral thinking.  For a case study of SF in action, please click here:  Mark  and  others  have  challenged  the  Developing  a  Team  Using  Solutions  Focus.  If  this  conventional  thinking  on  change  and  problem  link  does  not  work,  please  go  to  solving  and  as  a  result  I’m  thinking  about  various  http://www.yesand.biz/KnowledgeBank.html   workshops  and  courses  that  I  might  improve  by  Have a great week finding solutions.  taking  an  SF  perspective  i.e.  the  challenge  has  stimulated my creativity and innovation.   I John Brooker   Loving Creativity in Business  SO…    Think  about  a  strong  belief  you  have.  What  Yes! And...  might you do to challenge your that belief?  Is a creative facilitation company.  We work internationally with leaders in medium  ACTION…  to  large  organisations  who  must  tackle  an  In the next week or so, take a small step to do  important  challenge,  opportunity  or  just that. For example, read a newspaper that has a  project, creatively. We facilitate their people to:  different  political  stance  to  your  usual  newspaper  • Explore  situations,  create  ideas  and  plan  (the  Guardian  instead  of  the  Telegraph  or  vice  action in outstanding meetings  versa). See what thoughts it provokes. It might just  • Develop  skills  to  think  flexibly,  communicate  powerfully  and  act  with  spark some creative change.  agility  To  find  out  more  about  “The  Solutions  Focus”  • Innovate in a structured and creative way   Imagine what we can do for your team…  see www.thesolutionsfocus.com.     Contact John or Kate Brooker:  To Close  Speak: 020 8869 9990  It  is  interesting  to  look  back  at  our  work.  Since  Write: hi@yesand.co.uk writing this article in June 2004 I have become an  View: www.yesand.biz  adherent  of  Solutions  Focus,  using  it  in  many  workshops.   I  have  found  it  to  be  a  powerful  antidote  to  many  of  the  issues  caused  by  hunting  the  root  cause of problems e.g. blame seeking.   2