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*57* Must Use Words in Every Piece of Marketing You Do for Your Business - Part 8 by John Di Lemme
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2. WORD #48: FRUSTRATED
Everyone is frustrated about something in life and your
customers are no different. It’s time for you to end their
frustrations.
Example of How to Use in Your Marketing:
“Are you frustrated with the customer service that you
receive from your current air conditioning company?”
More Money Making Tips Here – www.HowToCloseMoreSales.com
3. WORD #49: FREE
Who doesn’t want something for FREE? The word FREE
is also a attention grabber. It’s important to give out FREE
Bonuses in your business. Stop being cheap and start
investing in yourself and your business with FREE Bonuses
for your clients.
Example of How to Use in Your Marketing:
“Submit your name and email now for a FREE Bonus CD.”
More Money Making Tips Here – www.HowToCloseMoreSales.com
4. WORD #50: DANGER
If something is dangerous, people want to know about it. It
grabs the attention of your reader immediately.
Example of How to Use in Your Marketing:
“My new exercise video is so effective that it’s dangerous to
the prescription drug industry.”
More Money Making Tips Here – www.HowToCloseMoreSales.com
5. WORD #51: LITTLE KNOWN SECRET
Your customers want to know inside secrets that can give
them an edge when hiring a company to provide a product or
service. Give them FREE inside secrets that will build your
credibility in your industry and secure your relationship.
Example of How to Use in Your Marketing:
“Here’s a little known secret…your check engine light on your
car could be resolved by simply tightening your gas cap.”
More Money Making Tips Here – www.HowToCloseMoreSales.com
6. WORD #52: YOU WON!
Winning is exciting for everyone! You grab their attention and
give them something for FREE.
Example of How to Use in Your Marketing:
“YOU WON a FREE in-home electrical safety assessment.
Make sure your home is safe and secure for your family. To
claim your prize, grab your phone and call now!”
More Money Making Tips Here – www.HowToCloseMoreSales.com
7. WORD #53: CONQUER
This word can be used to show that you are the best in your
industry and your products or services will dominate other
companies.
Example of How to Use in Your Marketing:
“ABC Cleaning Company will conquer the competition by
providing top-notch quality cleaning and superior customer
service.”
More Money Making Tips Here – www.HowToCloseMoreSales.com
8. WORD #54: OVERCOME
Using this word in your marketing will show your customer
how your product or service will help them to overcome
something in their life.
Example of How to Use in Your Marketing:
“Finally overcome the stress and fatigue of holiday weight
gain with these three easy steps.”
More Money Making Tips Here – www.HowToCloseMoreSales.com
9. WORD #55: NOW
This one is easy. No one likes to wait for anything these
days. Providing a product or service NOW is definitely
something that people are looking for. Instant gratification!
However, don’t offer it if you can’t do it!
Example of How to Use in Your Marketing:
“Come by NOW and save 25% on everything in the store! No
questions asked!”
More Money Making Tips Here – www.HowToCloseMoreSales.com
10. WORD #56: SOLUTION
Make your product or service the solution to your customer’s
problem. A solution is a solid remedy not a quick fix so make
sure that you are marketing it that way.
Example of How to Use in Your Marketing:
“John Di Lemme’s strategic business coaching is the solution
to your failing business.”
More Money Making Tips Here – www.HowToCloseMoreSales.com
11. WORD #57: SECRET
This is different from the little known secret that we discussed
previously. A secret is private and not known. It gives your
customer inside knowledge about your product or service.
Example of How to Use in Your Marketing:
“Grab your phone now and find out how you can instantly
receive my *10* highly-guarded secrets about health and
nutrition that most doctors don’t want you to know.”
More Money Making Tips Here – www.HowToCloseMoreSales.com