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Utilize real world data with a Content Gap Analysis to pin point product and service offerings that your competitors currently utilize, that you do not. You can confidently use your competitors research and content to identify opportunities for successful expansion.
You can utilize the breadth of data from SEMRush, use Excel to do the heavy lifting, and then identify the opportunities (Content Gaps) in which your business can succeed in Organic Search.
This Content Gap Analysis tutorial identifies the content areas that overlap, as well as the gaps between The Wetlands Initiative charity and their competitors. This slideshow walks you through the process to identify content opportunities based on Search Volume and current Organic Rankings by landing page.