The document discusses objectives and considerations for effective website design. It lists potential objectives such as raising brand profile, showcasing products, and allowing user interaction. It also discusses technical features to include accessibility, different browser compatibility, and file uploading. Comparable websites are provided as examples and recommendations include creating wireframes, following accessibility standards, and integrating social media through mashups. An effective website requires defining objectives and budget.

1. Effective websites

2. What are your objectives?
Raise the profile of your brand
Showcase your products
Explain why you’re different
Allow users to interact with you
Allow users to interact with each other
Features, Advantages, Benefits
Compile mailing list
Update content

3. What are your objectives?
Cross sell
Online payment
Shopping cart
Draw traffic from search engines
Accessibility
Provide News
Provide product resources
Provide information resources
Communicate legal/cash reasons to use you

4. What are your objectives?
Aspirational design
User to upload files
Screen resolution
Cross browser compatibility
What’s your budget
Product comparison
Reduce shopping cart drop out
Search facility
Mashups

5. What are your objectives?
Social bookmarking
Community (do people really want a community?)

6. Suggested objectives?
What do you do?
What level do you do it to?
Are you trustworthy?
How do I get in touch?
Do you want your website to communicate that
quickly?

7. Compare some sites
www.asos.com
www.habitat.co.uk
 http://www.dell.com/html/us/segments/bsd/virtoff/

8. Compare some sites
http://www.artworks-design.co.uk/
http://www.jonathanclarkarchitects.co.uk/
http://www.vodafone.de/privat/handyfinder.html
www.bikersadvice.com/forum
http://www.sputcom2.co.uk/centralmanchester
http://www.gorton-valves.com/
http://www.englishrivieragetactive.co.uk/

9. Compare some sites
http://www.longscycle.com/
http://www.dokimos.org/ajff/
http://www.saltinstitute.org/
www.argos.co.uk
http://www.creativelynx.co.uk/
www.2advanced.com
http://www.lombok.co.uk/

10. Compare some sites
http://www.hotelchocolat.co.uk/
http://www.county-golf.co.uk/
http://www.amnesty.org/
http://www.creativespotlite.com/art-forum/index.php
(#1 in google “art discussion forum”)
http://www.manchesterphotographer.co.uk/
(#1 in google “manchester photographer”)

11. Compare some sites
http://www.highcontrast.co.uk/
http://www.asterisk.com/
http://www.e-consultancy.com/news-
blog/365383/q-a-nike-s-digital-boss-
chris-shimojima.html

12. Mashups
 Integrating Web 2.0 websites with your own to add
functionality.
 Free
 Implementation costs
 http://www.5thbar.com/
 http://mapdango.com/
 www.facebook.com
 http://www.tsmaps.com/

13. W3C Compliance
DIV vs Table
Alt Tags
Title Tags
CSS
It’s a level of service thing

14. Wireframes
A non graphical plan of the content and
functionality of the website
http://www.5thbar.com/
http://totheweb.com/learning_center/website-
wire-frame.html
http://www.gdoss.com/web_info/web-site-
wireframe.php

15. Reality Check
What are you trying to achieve?
What is your budget?
How much money do you want to make?
Get traffic to your site?

16. Task
 Budget
 Objectives
 Design / target market
 Usability – use of Flash?
 Site map
 USPs & Key messages
 Wireframes
 Accessibility
 Technical features
 Budget