John Kottcamp

Greater Seattle Area, Washington United States

Chief Marketing Technologist - Chief Marketing Officer - Author - Speaker - Digital Marketing Strategist

Advertising / Marketing / PR

When asked what do you do, I answer I’m a Markitect. Some politely say that’s fascinating and then quickly move on. But most people look at me quizzically and ask what’s that? I’m the chief marketing technologist at Tahzoo, I tell them. I help Chief Marketing Officers, CMOs, of which I am one, how to figure out how marketing and technology comes together and more importantly what it can do for them and their companies. This almost always ends up with me drawing a series of diagrams mapping out parallel workflows between customer segmentation, marketing automation, omni-channel lead generation programs and the marketers and technologists who build and operate them. In other words, I cr...