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How to build creative teams that flow
- 1. John Lanyon Monday 11th June, General Assembly How To Build Creative Teams That Flow @john_lanyon
- 4. US IN 60 SECONDS
- 6. Why am I here?
- 8. How to Improve team creative culture & Boost individual creativity.
- 9. Contents 1.Find Your Flow 2.Join The Dots 3.Open Up 4.Create Time Discussion Why isTeam Creativity important?
- 10. Why is Team Creativity important?
- 11. Increased Creativity = Increased Success
- 12. “…companies that encourage a creative culture are 3.5 times more likely to achieve 10% revenue growth goals and are 50% more likely to report a commanding market leadership position over competitors.” Adobe https://landing.adobe.com/dam/downloads/whitepapers/55563.en.creative-dividends.pdf
- 13. “Companies that foster creativity enjoy 1.5x greater market share.” Adobe https://blogs.adobe.com/creative/design-advantage/
- 16. 1.FindYour Flow
- 19. “His studies revealed that what makes experience genuinely satisfying is 'flow' - a state of concentration so focused that it amounts to complete absorption in an activity and results in the achievement of an ideal state of happiness.” !
- 20. What is Flow?
- 22. Flow is achieved when these conditions are met: ! 1. You are engaging in an activity that you enjoy and that is in a field you have sufficient skill and experience to engage in comfortably. 2.The task or activity that you are completing is pushing you just beyond your current skill level.
- 24. Flow is identical to the feeling of being“in the zone”or“in the groove”.
- 25. Designers Artists Engineers Writers Musicians Film Makers Programmers… Flow state can be experienced in any field where the task is intrinsically rewarding, for example:
- 27. So,why is Flow important for innovation & creativity?
- 28. Not only does this research indicate that we will be most creative,innovative and effective,when our tasks match or just exceed our skill levels. ! It also shows that we will be more happy in our work. ! Maximising the amount of opportunities for us and our teams to lock into a flow state,will help to improve our overall creative output and quality. ! !
- 29. How to FindYour Flow
- 30. Get a good Brief
- 31. You must have clear goals and feedback
- 32. Projects just forThe Love
- 34. Change it up
- 36. So we should look at our teams and ask – is every person here engaging in flow for an adequate percentage of their time? ! If not,then we should find ways for them to change that. Summary
- 37. 2.JoinThe Dots
- 38. “Creativity is just connecting things.When you ask creative people how they did something,they feel a little guilty because they didn’t really do it,they just saw something… ! …The broader one’s understanding of the human experience,the better design we will have.” Steve Jobs
- 44. The more digging through lifes crates you do, the more experiences you have,the more chances you will have to join the creative dots.
- 46. TakeYour brain for A Walk
- 50. About all the thought that goes into the things we don’t think about. Stories from people. You never know what you are going to get.
- 52. Keep an Open mind
- 56. Start small:10 minutes a day
- 57. “It’s fuel for the artist,you grow faster between films or paintings.It speeds things up. You start making the subconscious conscious;meditators have an edge over artists that don’t meditate" David Lynch
- 59. Practicing mindfulness for creativity can create: ! • An open and curious mindset that can look at challenges from many angles. • A rigorous and organized methodology for thinking holistically about a problem. • Clear visual and verbal communication skills to work through and articulate potential solutions. • A positive and optimistic outlook that can transform problems into solutions. https://www.ideo.com/blog/why-meditation-makes-you-more-creative
- 61. Encouraging ourselves and our teams to look in new and unusual places for inspiration and training our attention. ! Could help set us on course to create more unique creative solutions. Summary
- 62. 3.Open Up
- 66. “Within Pixar,members of any department can approach anyone in another department to solve problems, without having to go through 'proper' channels.” Ed Catmull Creativity Inc.
- 68. HowTo Open Up
- 69. Creative Huddles
- 73. Clients can help too
- 75. Adopting an open approach to idea generation,can reveal more innovative and original solutions. Summary
- 76. 4.CreateTime
- 77. “71% of companies report creating 10x the number of assets today than just a few years ago” ! Adobe https://blogs.adobe.com/creative/design-advantage/
- 78. Having too much time can kill creativity and lead us to having too many different ideas and too long to deliberate them. ! But in most cases,giving people more time to think and create - leads to better results. ! !
- 83. HowTo CreateTime
- 84. The Curse Of A Bad Brief
- 86. DefendYourTime
- 87. 10 day pitch policy
- 91. Are we and our teams being given enough time to be truly creative? ! If not,how can we change this? Summary
- 92. Summary 1.Find Your Flow 2.Join The Dots 3.Open Up 4.Create Time !