My 2017 Strategic Plan. Somewhat of a business plan with a strategic development focus. Please call me if you need help with any of the services I have listed. If you want to improve quality, productivity or competitive position or if you need help with positioning, strategy, team work or customer satisfaction, then please call me at 612-310-3803.

1. 2017 Strategic Plan
for
Dr. John Persico Jr.
Solving Problems Creatively and
Collaboratively

2. Mission Statement
To help organizations solve problems, create
opportunities and identify innovative solutions that
will enhance productivity, value and satisfaction for
stakeholders including customers, employees and
investors.

3. Goals and Objectives– 2016-2018
1. Build a system to identify potential clients
1. Contract with 3 new clients for 2017
2. Create new workshops that will promote our
brand and provide value to the market
– Provide at least 5 workshops in 2017
3. Build content on Slideshare
– 10 Presentations for 2017
4. Build content on LinkedIn
5. Build content videos on You Tube
6. Build content on johnpersico.com

4. Services and Training We Provide
• Consulting services for strategic thinking
• Consulting services for increased productivity
• Consulting services for process improvement
• Seminars and workshops on customer service
• Seminars and workshops on strategic thinking
• Seminars and workshops on productivity
• Seminars and workshops on process and
quality
• Organizational assessments

5. How we compare to the
Competition
– The competitive
landscape
Performance
Price
Arizona
Consulting
Alliance
National
Consulting Firms
Established
Arizona Consulting
Firms

6. Value to our Customers
• Uniqueness of our services
– Our services will be competitively priced and
always custom designed to meet the needs of
each individual client.
• Our Customer Promise
– Customers will experience increased
productivity, enhanced revenue and gains in
employee and customer loyalty and satisfaction
or pay no fee.

7. Where Can You Find
Information about Us?
• LinkedIn: For my profile and references
• Slide Share: Some of my work can be seen
here
• You Tube: A short video as a bio
• Aging Capriciously: My personal blog
• WWW.johnpersico.com: A web site for me
• WWW.innovationexcellence.com: Several
articles I have published can be seen on this
site.

8. Advertising and Public Relations
• Strategy & execution
– Attend networking events
– Build brand with blogs
– Speaking engagements
– Network on LinkedIn
– Build a unique story and brand on social media:
• Facebook
• Websites
• LinkedIn
• You Tube
• Slide Share
• Twitter

9. Other Promotions
• One on one contacts as needed
• Facebook marketing
– Co-marketing arrangements with other
companies
• Social Media platforms that emerge
• Professional Organizations
• Pro Bono work
• LinkedIn groups

10. Pricing and Policies
• Pricing
– Pricing will be negotiated with clients and can
take a range of payment options, from lump
sum to deferred payments to monthly stipends.
I will always try to arrange payment options
that provide a win-win for my clients and
myself.
• Policies
– Client satisfaction is more important than
monetary satisfaction. My first goal is to see
that you meet your objectives when you work
with me.

11. Who Are My Customers?
• Small business owners
• Managers/CEO’s of midsized companies
• Government or non-profit organizations
My customers are unique individuals who can see the value of
bringing in an outside perspective to gain a better view of
what their opportunities and threats are.
They are willing to invest the time and money to continually
improve their products and services and create more value.

12. For Further Information Contact:
Dr. John Persico, 612-310-3803
Persico.john@gmail.com
Please view my video on YouTube.
John Persico Jr.