MusicSynk Synchronize sync licensing! Better, Faster, WAY Smarter Say goodbye to smoke signals and a previously unconnected process that was created when player pianos and sheet music were the only options. MusicSynk removes discovery and licensing barriers while ensuring complete copyright integrity and clarity. Sync Rights, Organized. Licensing in hours, not weeks. Developed by experts with years of licensing experience, MusicSynk is designed to address the inefficiencies and complexities of securing synchronization licensing rights for the use of music in television, advertising, gaming, internet, trailers and film.

1. Thursday, September 22, 2011

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Thursday, September 22, 2011

3. • John@musicsynk.com
• #musicsynk
• https://www.facebook.com/MusicSynk
Thursday, September 22, 2011

4. We started with the question,
What would a ‘BMI/ASCAP’
look like if it were created
today?
...only in the Sync space.
Thursday, September 22, 2011

5. With today’s technology,
tools & transparency, actually
empowering users with
smarter tools, to work better,
faster and way smarter.
Thursday, September 22, 2011

6. Licensing is broken.
There hasn't been a
solution that respects
both users.
Thursday, September 22, 2011

7. MusicSynk-Sync Rights Organization,
is developing a suite of tools to help
premium copyright owners and music
supervisors, who process sync license
requests.
Thursday, September 22, 2011

8. We do this by: removing the
noise from a fractured process
and by adding in:
transparency, copyright
integrity and control at
every point in the process.
Thursday, September 22, 2011

9. Current process was built
for an unconnected world.
When you had 2 options:
Player Pianos & Sheet Music
Thursday, September 22, 2011

10. That’s right...
Player Pianos & Sheet Music
Thursday, September 22, 2011

11. Sync Licensing Today
“Buyers”
Film & TV Trailer TV/Cable/Film Video Advertisers/ New
Supervisor Supervisors Production Gaming Brands Media
Companies Company
Production Songwriter
Music Library Publisher Artist Label
Company Composer
“Copyright Owners”
Thursday, September 22, 2011

12. Copyright Overview
Thursday, September 22, 2011

13. Copyright Overview
Performance Mechanical Sync
Collects from Collects from
Collects from
-Radio Performance -Physical CDs
%
-Film & TV
B
Royalties
0 .5
-Advertising
Major Players
M 5 p $2
Major Players -Video Gaming
-Harry Fox Agency
0 o
-ASCAP -New Media - Hulu
9
-BMI
-SESAC
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-SoundExchange
d r
Thursday, September 22, 2011

14. Analog/Terrestrial Radio
Thursday, September 22, 2011

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Analog/Terrestrial Radio
Thursday, September 22, 2011

16. Non-Terrestrial
Streaming Radio
Thursday, September 22, 2011

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Non-Terrestrial
Streaming Radio
Thursday, September 22, 2011

18. Thursday, September 22, 2011

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Thursday, September 22, 2011

20. Thursday, September 22, 2011

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Thursday, September 22, 2011

22. current statutory
mechanical rate
Thursday, September 22, 2011

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current statutory
mechanical rate
Thursday, September 22, 2011

24. Sync Licensing
Thursday, September 22, 2011

25. ?
Sync Licensing
Thursday, September 22, 2011

26. Sync Rates
Thursday, September 22, 2011

27. Sync Rates
film gaming
$500-$50, 000 $5, 000
National ad, $125K-370K+
tv/cable advertising
$ 1000 -$15, 000 Super Bowl, $250k +
Thursday, September 22, 2011

28. Thursday, September 22, 2011

29. Thursday, September 22, 2011

30. Now, because of the
holes in the
entertainment
economy, this stream is
indispensable.
Thursday, September 22, 2011

31. Sync License Participants
Buyers
Thursday, September 22, 2011

32. Sync License Participants
Buyers Copyright Owners
Songwriters
Scoring Composers
Advertisers/Brands Music Libraries
Broadcast News
TV/Cable
Record Labels Publishers
Gaming YouTube
Trailer Campaigns Artists
Feature Films Films
Indie Producers
Thursday, September 22, 2011

33. How We Think
Thursday, September 22, 2011

34. MusicSynk is
built on a
"digital first"
model
Thursday, September 22, 2011

35. The web is no longer
cannibalizing our
future, it's enabling it.
Thursday, September 22, 2011

36. Organize the web as
a place of order,
rather than chaos.
Thursday, September 22, 2011

37. Empowers premium
copyright owners to
accelerate the sync process
with transparency &100%
copyright integrity.
Thursday, September 22, 2011

38. We believe Nashville is
becoming the epicenter of
the next wave of music
technology innovation.
Thursday, September 22, 2011

39. Your Copyrights..
Your Terms...
Your Income.
Thursday, September 22, 2011

40. MusicSynk
New User Group
Thursday, September 22, 2011

41. Thursday, September 22, 2011