The 10 Label Models To Understand, Own and Control More of YOUR Career Module 5 - The Record Label Model Canvas In this Thursday’s training, we will be going through the 10 Record Label Models to understand own and control more of your career. Sections include: THE RECORD LABEL MODEL CANVAS, Record Labels as Venture Capital, Fixed or Growth Mindset, Why Mental Models Matter, The Anti-Fragile Artist. Upstreaming Label, Motown Label Model, The Joint Venture Label, The Artist-Owned Record Label, The 360 Major Label: Multi-Rights Deal, Mega Model Request a guest seat to attend here. https://www.hacking-music.com/webclass As always: No Bullshit - Real World - 100% Actionable. #letsgo! See Less

2. Housekeeping
2

3. Module 1: LAYING THE FOUNDATION
• Section 1: Your Brand Words
• Section 2: Know Thyself (Your Superpower)
• Section 3: The Artist Audit
• Sect 4: 3 Gears
• Section 5: The Entertainment Ecosytem
• Section 6: Content vs Platform
• Section 7: Time - Talent Matrix
• Section 8: Strategy And Tactics

4. Module 2: ARTIST AS HACKER
1. Forgiveness > Permission
2. Team > Talent
3. Missionaries > Mercenaries
4. Different > Good
5. Future > Nostalgia
6. The Third Way
7. The Cupcake Hack
8. The KPI Hack: The Power Of Measuring
9. Resourcefulness Beats Resources
10. Fight Beats Want

5. MODULE 3: Creative Differentiation
1. THE AGILE ARTIST: THE ARTIST OF THE FUTURE
2. SWOT MATRIX: TELLING YOURSELF THE TRUTH
3. RED OCEANS VS BLUE OCEANS: BECOMING
AN ORIGINAL
4. THE E.R.R.C. FRAMEWORK
5. CASE STUDY: Journey’s Answers
6. GETTING U TO A BLUE OCEAN

6. MODULE 4: Super Teams
1. Superpowers and
Kryptonite
2. Leaders and Feeders
3. Cheese and Whiskers
4. 3 Gears
5. Multipliers Habit
6. The Dream 100
7. P.A.I.E. Method
8. Mindhive - Your
Board of Directors
9. ALLIES
10. ACTION ITEMS

7. 5: RECORD LABEL MODEL CANVAS
1. Labels As Venture Capital
2. Fixed or Growth Mindset
3. Both Sides of a Copyright
4. Why Mental Models Matter
5. Doing Deals - Leverage?
6. The Record Label Model Canvas

8. 5: RECORD LABEL MODEL CANVAS
1. YouTube As A Label
2. Publisher As A Label
3. Artist Services Model
4. Producer Label Model
5. Upstreaming Model
6. Motown Label Model
7. Joint-Venture Model
8. Artist-Owned Model
9. 360 Multi-Rights Model
10. Mega Model

11. Section 1:
Labels As
Venture Capital
11
LABELS
AS VC

12. It’s really important to get this right
and to really digest this completely.
we need you need to get complete
buyin here, because this will affect
every other deal you enter into
throughout your career.LABELS
AS VC

13. LABELS
AS VC

14. Quincy Jones: Honey, we have
no music industry
LABELS
AS VC

15. What we DO HAVE a
marketplace, with compelling
aritsts, creating great content,
great experiences, and strong
platforms.LABELS
AS VC

18. 2 Positions:
• A position of Luck
• A position of Strength
LABELS
AS VC

19. Get Good,
Get Discovered,
Get Famous!
19
LABELS
AS VC

20. Build Value
Build a Business
Build Leverage!
20
LABELS
AS VC

21. LABELS
AS VC

22. LABELS
AS VC

23. LABELS
AS VC

24. LUCK:
1.DESPERATE
2.LOW UNDESTANDING
3.LITTLE LEVERAGE
4.BAD DEAL
LABELS
AS VC

25. STRENGTH:
1.SKIN IN THE GAME
2.ARTIST/TREP
3.OWNER
4.SYSTEMS BUILDS VALUE
5.SMART DEALSLABELS
AS VC

26. • Success is usually
attracted. Not pursued.
LABELS
AS VC

27. When an artist is doing the right
things. People will see you doing it.
You actually sublty make them
want to be in business with you.
Your doing the “real things” - that
most artists dont do.
27
LABELS
AS VC

28. Merriam Webster defines venture
capital as “capital invested in the
ownership element of new
enterprise.”
28

29. Previously, artists only spoke the
creative language while the record
label (privately) spoke an
investment language. The artists
who will lead the future will be able
to speak both.
29
LABELS
AS VC

30. When an artist understands the
model and the business levers that
they can control and manipulate, it
sets the artist and the label on the
same business footing.
30
LABELS
AS VC

31. LABELS
AS VC

32. LABELS
AS VC

33. We are purposely removing the
music business “mythology
language” that historically puts the
artist in a weaker position and use
real world terms.
36
LABELS
AS VC

34. LABELS
AS VC

35. LABELS
AS VC

36. LABELS
AS VC

37. LABELS
AS VC

38. Section 2:
Fixed or Growth
Mindset
41
FIXED OR
GROWTH?

39. Fixed Mindset:
1. Limited # of deals available
2. Artist is “picked” or “chosen
3. Lottery Ticket
4. Compete > CollaborateFIXED OR
GROWTH?

40. FIXED OR
GROWTH?

41. Growth Mindset:
–Stop believing that “talent equals
success” and “success equals talent”
–Asks, How to keep yourself in the
“Asset” Column?
–A Career is usually “attracted”, not
“pursued”

42. Growth Mindset:
–It is important to tell your mind how to
think. Instead of letting it run around.
–Asks: Are you Team-able?
–Mindset is like software to your
hardware (Body) it will do exactly
what you instruct it!!

43. 2 Growth Questions:
1. Is this person the kind of person I
would want to go into business
with?
2. Am I the kind of person/company
that others want to go into
business with?FIXED OR
GROWTH?

44. If not?
1. What needs to change?
2. Who do I need to become?
3. What do I need to learn?
4. Where are my gaps?
5. What attributes am I missing?
FIXED OR
GROWTH?

45. Section 2:
Fixed or Growth
Mindset
48
FIXED OR
GROWTH?

46. Section 3:
Both Sides of
a Copyright
49
Both Sides of
a Copyright

47. Both Sides of
a Copyright

48. Both Sides of
a Copyright

49. MASTER
RECORDING
SONG
Both Sides of
a Copyright

50. ℗(C)
Both Sides of
a Copyright

51. Section 3:
Both Sides of
a Copyright
54
Both Sides of
a Copyright

52. Section 4:
Why Mental
Models Matter
55
MENTAL
MODELS
MATTER

53. Why mental models matter.
–God view
–Detachment
–Path forward
MENTAL
MODELS
MATTER

54. MENTAL
MODELS
MATTER

55. Section 4:
Why Mental
Models Matter
58
MENTAL
MODELS
MATTER

56. Section 5:
Doing Deals
What is Leverage?
59
DOING DEALS
LEVERAGE?

57. What is Leverage?
–Who needs Who more?
–Who can Walk away?
–Who is Rarer?
DOING DEALS
LEVERAGE?

58. A Tale of 2 Taylors
–Taylor the Teenager
–Taylor the International Media
Behemoth
DOING DEALS
LEVERAGE?

59. DOING DEALS
LEVERAGE?

60. Who has Leverage?
–Who needs Who more?
–Who can Walk away?
–Who is Rarer?
DOING DEALS
LEVERAGE?

61. DOING DEALS
LEVERAGE?

62. Who has Leverage?
–Who needs Who more?
–Who can Walk away?
–Who is Rarer?
DOING DEALS
LEVERAGE?

63. Section 5:
Doing Deals
What is Leverage?
66
DOING DEALS
LEVERAGE?

64. Section 6:
The Record Label
Model Canvas
67

65. For our purposes we will define
a record label as a compnay that
expands how an artist is
experienced. An entity that
creates, distributes, promotes,
and monetizes music.

66. Through the Record Label Model Canvas
We will approach our examination of the
different models by using diagrams to
help the reader identify all of the moving
parts within each model and to categorize
and structure important information.
69

68. Model 1:
YouTube As A Label
71
YouTube
As A Label

69. YouTube
As A Label

71. Model 2:
Publisher As A Label
74

72. Publisher
As A Label

74. Model 3:
Artist Services Label
77

75. Artist Services
Label

77. Model 4:
Producer Label Model
80

78. Producer
Label

80. Model 5:
Upstreaming Label
83

81. Upstrteaming
Label

83. Model 6:
Motown Model
86

84. Motown
Model

86. Model 7:
The Joint Venture Model
89

87. JV
Model

89. Model 8:
The Artist-Owned Label
92

90. Artist Owned
Label

92. Model 9:
The Multi-Rights Model
95

93. Multi-Rights
Model

95. Model 10:
The Mega Model
98

96. Mega
Model