A look at the top 20 Facebook Brand Pages, as of March 2011.
Tips from the leaders:
Invite visitors to “Like” your Page
Create well-written, “human” status updates
Create custom offers that visitors find valuable
Share inside information and unique assets
Feature user-generated content
Create “sharable” apps that are social by design
Make sure content maps to brand campaign
Create an emotional connection
Acknowledge your biggest fans
Engage across your online properties
Link to online and offline events
Enhance the offline experience online