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 Retail Property Council The Modern Retail Business Model and What Tenants Really Want
Retailing 2010 The model has changed
It was once the case of build the shopping centre and they would come ,[object Object]
2005 – retail space per American – 4.2sqmBut medium income rose less than 10% Ref: Big-Box Swindle, Stacey Mitchell
The Challenge Today There are too many ‘me too’ centres!
Customers are now asking for a different experience
Create an Experience
How do you build the experience?
Armadale Library
The Future Shopping Centres Activity Centres
Good Times Retailers don’t have to be so clever Tough Times Retailers have to be clever
What do tenants want? ,[object Object]
Marketing strategies built on social networking
Help with retailing,[object Object]
Social Network Marketing ,[object Object]
Cresent Shopping Centre, USA
Victoria Square Shopping Centre, IRE
Pacific Square Shopping Centre, QLD
Garden City Shopping Centre, WA
Karrinyup Shopping Centre, WA,[object Object]
Merchandising and display
Signage
Customer service,[object Object]

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