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How to Build a WordPress Website in 5 Easy Steps
- 1. How t o Bui ld a W ordPress W ebsi te i n 5 Easy Steps
- 2. HELLO! I’m Johnny Rogers I am here because I love to share information. You can find me at: ThatSearchThing.com Or @ChicagoWebBiz 2
- 3. What We’ll Cover: ▹ Planning aWebsite ▹ 5-Step Process for Building aSite ▹ Promoting Your Site ▹ How Search Works (SEO) ▹ Quick Q/A 3
- 4. PLANNI NGA W EBSI TE WhyDo I Need aWebsite?
- 5. Before You Get St art ed ▹ What is the goal of your website? ▹ Who will be your target audience? ▹ How will visitors navigate your site? ▹ What will your calls-to-action be? 5
- 6. Place your screenshot here 6 Get MoSl eep.com “Get Mo Sleep” provides a series of articles and videos that will help you understand the process of getting good sleep…And more.
- 7. COSTSAT A GLANCE Service/Item Costs Vendor Domain Name (getmosleep.com) $11 NameCheap.com HostingService (1st Year, after $38) $12 NameCheap.com WordPressTheme (NewsPaper Theme) $19 MyThemeShop.com Total Start Cost (Excludes. Content) $42 7
- 8. Bui ldi ng a Websi t e i n 5 Easy Steps 1. Choose aDomain Name 2. Choose aHosting Service 3. Install WordPress 4. Configure WordPress (Settingsand Plugins) 5. Choose aWordPress Theme 8
- 9. 1. CHOOSI NG A DOMAI N NAME How to Build aWebsite in 5 EasySteps
- 10. # 1Choose a Domai n Name ▹ Do your research ▹ Check domain for previous spamming, junk-mailings and black-listings ▹ Choose aRegistrar ▹ .com, .net, .org are the standards ▹ Some hosting companies will give you adomain free for first year 10
- 11. ResearchTools ▹ Archive.org ▹ Mxtoolbox.com ▹ Ultratools.com ▹ Google.com # 1Choose a Domai n Name Domain Registrars ▹ NameCheap.com ▹ BlueHost.com ▹ Domain.com ▹ HostGator.com ▹ GoDaddy.com 11
- 12. 2. CHOOSI NG HOSTI NG How to Build aWebsite in 5 EasySteps
- 13. # 2 Choose a Host i ng Servi ce ▹ Do your research ▹ Prices vary ▹ Service and support varies ▹ Best deals are annual (3-5yrs) ▹ You can always switch companies 13
- 14. Best HostingService ▹ BlueHost.com ▹ HostGator.com ▹ SiteGround.com ▹ DreamHost.com ▹ A2Hosting.com # 2 Choose a Host i ng Servi ce Best PricingDeals ▹ NameCheap.com ▹ BlueHost.com ▹ HostMonster.com ▹ GoDaddy.com ▹ iPage.com 14
- 15. 3. I NSTALLI NG W ORDPRESS How to Build aWebsite in 5 EasySteps
- 16. # 3 I nst alli ng WordPress ▹ No need to install manually ▹ Most hosting services have automated installation process ▹ There may be afew minor settings ▹ Base themes are installed initially 16
- 17. # 3 I nst alli ng WordPress ▹ The next set of slides are aquick example of how you would go about installing WordPress with NameCheap hosting 17
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- 25. 74,652,825 BAN - Number of WordPress Websites…(ManageWP.com) 25
- 26. 4. CONFI GURI NG W ORDPRESS How to Build aWebsite in 5 EasySteps
- 27. # 4 Confi guri ng WordPress ▹ Log into your WordPress website ▹ Access the Admin Area ▹ Configure WordPress Settings ▹ Install and Configure WPPlugins 27
- 28. WordPressSettings Located In WordPress Admin sidebar is the central area where you can configure settings or make changes to different sections of a WordPress website. It contains multiple sub- panels # 4 Confi guri ng WordPress WordPressPlugins Are small programs that you can add to your site to perform a wide range of functions or add features like social media buttons, contact forms, security or SEO(search engine optimization) 28
- 29. WordPress Set t i ngs The 6sub-menus under settings: ▹ General ▹ Writing ▹ Reading ▹ Discussion ▹ Media ▹ Permalinks 29
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- 32. WordPress Set t i ngs Theyallow you to change: ▹ General: Change site title, tag line and time zone ▹ Writing: Basic formatting and settings for writing posts ▹ Reading: Change front page displays (optional)and blog pages show at most from 10 to 3 ▹ Discussion: Change how WPhandles comments and posts (pingbacks)links to your site ▹ Media: How your site handles and formats media ▹ Permalinks: Controls URL structure (“Post name”) 32
- 33. WordPress Plugi ns Recommend Plugins to install: ▹ Askimet: Helps prevent comments by spammers ▹ Contact Form 7: Allows your site to create forms ▹ BackUpWordPress: Will backup your entire website files automatically ▹ Yoast or Rank Math SEO: Will help you improve web site rankings in search engines ▹ Loginizer: Is a WordPress plugin which helps you fight against brute-force attack byblocking login ▹ GoogleAnalytics Dashboard for WP: Keeping Score 33
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- 36. 5. CHOOSI NG A THEME How to Build aWebsite in 5 EasySteps
- 37. # 5 Choosi ng WP Themes ▹ Allow you to control the look and design of your WordPress website ▹ Free vs. Premium ▹ WordPress.org has the largest collection of FREEthemes ▹ GetMoSleep.com uses “Newspaper”theme from MyThemeShop.com 37
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- 40. OTHERSTUFF
- 41. PROMOTI NG YOUR W EBSI TE “If you build it theywill come…” No theywon’t!
- 42. Get t i ng Traffi c t o a Websi t e Organic (Search) ▹ Google ▹ Yahoo ▹ Bing Social Media ▹ Facebook ▹ Twitter ▹ Instagram ▹ LinkedIn ▹ Pinterest ▹ YouTube Paid Search ▹ Google AdWords ▹ Bing Ads ▹ Facebook Ads ▹ Twitter Ads ▹ Other Promos 42
- 43. HOW SEARCH W ORKS “The Best Place to Hide a Dead BodyIs Page Two of Google.”~Unknown
- 44. Opt i mi zi ng Your Websi t e ▹ What is SEO? ▹ Whyyou need SEO? ▹ Which SEOKeyword tools are available? ▹ What are WordPress SEOplugins? 44
- 45. Opt i mi zi ng Your Websi t e ▹ SEOis short for “Search Engine Optimization”. SEOis the process that is used to improve your website’s visibility(ranking)in search engines, like Google, Yahoo and Bing. ▹ The Ultimate Goal of Search…To Be FoundFirst! 45
- 46. SEOKeyword Tools ▹ Buzzsumo ▹ Google Trends ▹ Keywords Everywhere ▹ Keyword Shitter Applyi ng SEOi n WordPress SEOPluginsfor WP ▹ Yoast SEO ▹ All in One SEOPack ▹ Rank Math SEO ▹ WPSimple SEO 46
- 47. THANKS! Anyquestions? You can find me at: john@thatsearchthing.com aunjar@gmail.com @ChicagoWebBiz 47
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- 49. 49 The End