MMIP Project

1. Stephen Halley (11060131)
William Morrissey (11139331)
John Prendergast (11140941)
Leo Cannon (11135646)

2. BRAINSTORMING:
● Organising pre-season friendlies for local sports clubs.
● Streaming service for GAA club games.
● Font finder for graphic designers.
● Password and online security bracelet.
● Electronic bracelet to replace concert tickets.

3. Our USP
We apply our client’s identity.

4. OUR SERVICE:
● Brand Personality and Design Package:
o Website/Mobile Design
o Usability/Interface Design
o Graphic Design Suite - Logo, Posters, etc.
o Advertising & Social Media
o Photography & Videography
● Promotes brand awareness.
● All-in-one solution to provide company branding.

5. OUR SERVICE:
● Close Customer Care:
o What is their business?
o Who are their potential clients?
o What package do they require?
● Sleek & Trendsetting identities for their business.

6. WHO IS THE CUSTOMER:
● Startup companies.
o Design from ground up!
o No initial branding.
● Small to Medium companies.
o Redesigns and Re-branding.
o User Interface.
● Collaborative businesses.
● Possible Large companies,
o Not main market - may have in-house branding.

7. CUSTOMER BENEFIT:
● One-stop shop for design solutions.
o Saves time looking for various design agencies.
● Cuts out need to hire in-house designers.
● Promotes brand awareness.
● Constant client input:
o Constant updated service.
o They get what they want.

8. MARKET ANALYSIS:
● 2013 - 32,000 New Businesses in Ireland
o Global Entrepreneurship Monitor
● Irish business lost out on share of €4bn in the online market
due to sub standard websites.

9. MARKETING PLAN:
MARKET PLAN
BRANDING
PRODUCT
ADVERTISING
RESEARCH
IDENTITY
S.W.O.T.

10. FINANCIAL NEEDS:
● Office Space Rental
● Staff: Wages, Hiring fees
● Software: Design packages, Web-Hosting, etc.
● Equipment: Computers, Cameras, Tablets, etc.
● Advertising: Online, Papers, Flyers.

11. QUESTIONS?