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Å GJØRE ELLER
                                      IKKE GJØRE
                                  SOSIALE MEDIER OG SÅNN




En presentasjon av Trigger Oslo
BAKGRUNN:
Allmennlærer, statsvitenskap og PR- og
kommunikasjonsledelse

NITO, Kunnskapsdepartementet, UngInfo/Use-
It, Studentenes Landsforbund,
heimkunnskapslærer på Bjørnsletta skole og
ikke minst sommerjobb hos ABC Startsiden.
Katalogen!

ANNET:
Styremedlem Høgskolen i Bodø, Klagenemda
NOKUT, Styremedlem UHR + diverse råd, utvalg
og prosjekter.




En presentasjon av Trigger Oslo
Kommunikasjons-   Plan for sosiale
                                                    Action/Innhold
   strategi           medier




                  En presentasjon av Trigger Oslo
Sannheter om
kommunikasjon



   En presentasjon av Trigger Oslo
Du sa visst ja -
   eg hørte nei.
Du sa ikke tale om
  eg hørte okey.
   Du sa kjære -
  eg hørte slask.
    Du sa kos -
eg hørte helgevask

  Bjørn Eidsvåg




  En presentasjon av Trigger Oslo
MEN ALTSÅ… Sannheten…



 En presentasjon av Trigger Oslo
I.
                              Målgruppen bryr seg
                                 ikke om deg.




En presentasjon av Trigger Oslo
II.
                             Målgruppen bryr seg
                              ikke om det du sier




En presentasjon av Trigger Oslo
III.
Kvantitet er ut.
Relevans er inn.




   En presentasjon av Trigger Oslo
IV.
                                  All kommunikasjon
                                       er organisk




En presentasjon av Trigger Oslo
V.
Alle påstår at de er opptatt av god
kommunikasjon og gode prosesser.
         Men alle juger.




          En presentasjon av Trigger Oslo
Kommunikasjons-   Plan for sosiale
                                                    Action/Innhold
   strategi           medier




                  En presentasjon av Trigger Oslo
Sannheter om
sosiale medier



   En presentasjon av Trigger Oslo
Fra NITOs jubileumsbok fra 2006




En presentasjon fra Trigger Oslo
En presentasjon fra Trigger Oslo
Dialog mellom
mennesker                                 Lee White/Slideshare.net




- Så enkelt, så
vanskelig
       En presentasjon fra Trigger Oslo
Evolusjon, ikke
revolusjon!


       En presentasjon fra Trigger Oslo
En presentasjon fra Trigger Oslo
En presentasjon fra Trigger Oslo
Sannheter om
sosiale medier for
  virksomheter



    En presentasjon av Trigger Oslo
I.
       Først og fremst for å lytte,
           ikke for å snakke.




En presentasjon av Trigger Oslo
II.
#SoMe er relasjonsbygging, ikke
             salg!




           En presentasjon av Trigger Oslo
III.
    Folk prater om deg uansett!




En presentasjon av Trigger Oslo
IV.
              TTT




En presentasjon av Trigger Oslo
V.
#SOME må integreres i
   virksomheten.




    En presentasjon av Trigger Oslo
Kommunikasjons-   Plan for sosiale
                                                    Action/Innhold
   strategi           medier




                  En presentasjon av Trigger Oslo
Kampanje


                                 ?
                                                        Lansering




                          Basecamp



              ?                                     ?

Prosjekt




                  En presentasjon av Trigger Oslo
TAKK FOR MEG!




En presentasjon av Trigger Oslo

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