1. The document discusses various social media advertising options on platforms like Facebook, Twitter, Google+, and Instagram. 2. It provides statistics on the number of accounts on each platform and considers strategies for ads, promoted posts, and growing followers. 3. Key challenges discussed are measuring effectiveness, avoiding fake engagement, and the risk of campaigns being abused or seen as spam.

1. ADS!
The Good, The Bad and The
Ugly side of Social Media Ads.

2. Worked with Web development/HTML for 15 years.
Worked with med SEO & Sociala Media for 8 years.
Co-Founder of Lissly - www.lissly.com
• facebook.com/joinsimon
• twitter.com/joinsimon
• http://www.joinsimon.se
• simonsunden

3. Let’s start with
some stats

4. 1 000M
”Active” Facebook Accounts

5. 100
M
”Active” Twitter Accounts

6. 4.8M
Swedish Accounts on Facebook

7. 400
M
Google+ accounts

8. 100
M
”Active” Google+ Accounts

9. 100
M
Instagram accounts worldwide

10. 400
000
Swedes on Twitter

11. 2.4M
Amount of subscribers the
largest Swedish YouTube
Channel (PewDiePie)

12. What about Ads?

13. What options do I have? (Let’s look at this realistically)
1. Banner Ads (CPM/CPC)
2. Offers/Events
3. Paid Promotions
4. Paid boost and
partnerships
5. AdSense/AdWords
6. The Grey Area...

14. Which Social Networks are important in the Nordic market?

15. Facebook

16. Facebook EdgeRank

17. Facebooks EdgeRank in effect

18. Facebook Ads

19. Facebook Ads

20. Facebook Promotions and Contests

21. Does it work?

22. Does it work?

23. Facebook Promotions

24. Facebook Promoted Posts

25. Buy Facebook Ads
You need 400
Likes to
Promote Posts!

26. Facebook Ads: Power Editor

27. Buy Facebook Likes

28. But...

29. Buy more Facebook Likes = Pay More to Facebook
Might as well
be $1 000

30. +
Never ever trust
Facebook Analytics.

31. Google+

32. Google+ Ads through Google AdWords
http://support.google.com/adwords/bin/answer.py?
hl=en&answer=1722132

33. What Google says
By default, AdWords ads that appear
on Google or the Google Display
Network all have a +1 button. A web
user +1'ing your ad endorses your
specific landing page, and vice versa.
With social extensions, a +1 on your
ad applies to your Google+ Page. All
+1's from your Google+ Page are
also applied to your AdWords ads.

34. Future Ads for Google+?

35. Future Ads for Google+?
Toys R Us Pacifiers at Google+

36. Twitter

37. Twitter as we know it

38. Twitter Trends

39. Twitter Trends - It’s about Trending TOpic
Bieber Algorithm =
Trending Topics, NOT Popular
Topics

40. Which one is easier to get Trending?
A popular word/hashtag is harder
to get trending than a more
uncommon word.

41. Promoted Tweets - How it works

42. What does Twitter say about it?
”Promoted Tweets are
currently in beta with a
small selection of
advertisers.”
”At this time, we're only
accepting requests from
United States based
advertisers”

44. Buy Tweets?

45. Buy Tweets?

46. What’s the Catch? It can be abused!
”WHY BUFFET CLOSED??
KHLOE HUNGRY!! KHLOE EAT
NEW TUCKER MAX BOOK!!
KHLOE ANGRY! KLOHE
SMASH!!”
Paid Tweet - Kloe Kardashian

47. Who are your most devoted peers?

48. How many people are spamming?

49. How many people are spamming?

50. Followerwonk

51. Followerwonk

52. Buy Tweets?

53. This looks good, right?

54. This looks a lot better!

55. One way of doing Twitter Marketing
1. Find everyone that writes about ”CSR”
during a two weeks period of time.
2. Filter out everyone that has under X
followers
3. Add those that tweet about it frequently
4. Check the ”Fake Followers” ratio for these
5. Check the Klout Score of these Tweeps
6. Voila! You’ve got a great list of targets for
your campaign.

56. Twitter have 3 API:s

57. Twitter have 3 API:s

58. Twitter have 3 API:s

59. Tools that use these products
DataSift - http://datasift.com
GNIP - http://gnip.com

60. Instagram

61. Largest Company Instagram accounts (Summer 2012)

62. Instagram, Sweden (Source: Hans Kullin)

63. Search Instagram to find good followers

64. Instagram - Kenza

65. One last
thing...

66. Measure,
Measure,
Measure!

67. Thank
you!
simon@lissly.co
m